lead generation

A collection of 3 posts

Lead Generation Tips for Wealth Advisors
lead generation

Lead Generation Tips for Wealth Advisors

Trust is paramount in the wealth management sector. This makes lead quality an important factor in the wealth management field. Only by consistently generating quality leads, can a wealth advisor find lasting success in the field. In a field where most competitors are still using traditional lead generation strategies like cold calling, newspaper ads and mail-based marketing strategies, smart advisors need to focus on using smart digital lead generation strategies. This will help them outperform

  • MangoLeap
What is Lead Management & Why do you need it?
lead management

What is Lead Management & Why do you need it?

Leads, or potential customers, are the fuel for business growth. Since these potential customers have shown interest in your business, it is important to give them the attention they deserve. Therefore, businesses have to spend time and effort to nurture these potential customers. When we say nurture, we don’t just mean manage the leads. We mean tracking customer behavior, understanding their needs and engaging them until they make the decision to purchase. So, calling lead management as the pro

  • MangoLeap
Marketing-Qualified Leads & Sales-Qualified Leads
lead management

Marketing-Qualified Leads & Sales-Qualified Leads

Many businesses struggle to convert because they don’t know which lead is sales-ready and which lead requires more nurturing. This is an important learning as it will help the marketing team get the right leads to the sales team. Therefore, a good knowledge about leads is important to help businesses generate more leads and manage their existing leads efficiently. This will help the sales team spend more time selling and less time ‘mining’ for leads. Thus, segregating leads into Marketing-Qualif

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