Facebook unveiled new developer tools for business messaging In this year’s virtual F8 conference, Facebook announced a slew of improvements to their messaging platforms, specifically interesting to us are changes being made to Business Messaging. Facebook executives listed out new product features for WhatsApp Business users that will help them interact with their customers more efficiently. One of the key announcements was that all developers will now have access to the API for messaging on In
With the global D2C e-commerce market on the rise, a growing number of businesses are seeing the benefits of cutting out middlemen and engaging with consumers directly. The move to D2C has rapidly risen in the pandemic period because businesses are looking to increase profits and minimize unnecessary expenditure. This move is also based on the fact that D2Cs will have a better understanding of the pulse of the customers, which is a very important factor for survival during these pandemic times.
No other sector has been hit as hard as the Real Estate sector during last year. We can clearly see that COVID has had a superior impact on the real estate industry, which is highly dependent on its customers. Therefore, real estate firms need to adapt to the current times and focus on growing their digital presence to capture the attention of customers. This sudden digital transformation might pose a significant challenge to both emerging and traditional real estate firms. To help those firms,
The COVID-19 pandemic has had a colossal effect on how retailers conduct their business. With social distancing and lockdowns, retailers are thrust into the world of online retailing. Since today’s customers prefer a ‘contactless shopping experience’, online retailing has evolved from being a convenience to a necessity. When brick and mortar retailers were forced to close during the peak of the pandemic, online shopping experienced a significant high. As we can see in Capgemini’s ‘COVID-19 & the
It is an undeniable fact that we are currently in the golden age of digital shopping. After the pandemic, there is a sharp increase in the number of digital marketplaces. Face-to-face conversations have been replaced by digital conversations through video, mail or chat. With this digital transformation, customers have come to realize that they have more options at their disposal. If they are not satisfied, they can conveniently switch to another brand. ‘Brand switching’ has become a looming thre
Digital commerce is the future of retailing and the world has started moving towards digital retail due to the pandemic. As digital retailers continue to grow, the competition in the market has sharply risen. Due to this retailers are hard pressed to engage with their customers more frequently and ensure that they have a seamless customer experience in order to increase conversion. The main challenge is that today’s customer expectations are very high as they expect digital retailers to provide
The D2C market has seen a revival in the current age, especially during the COVID pandemic. Direct-to-consumer (D2C) companies that directly sell their goods/services to their clients has significantly grown in the last decade. Since there are no middlemen, D2C companies can build strong relationships with their customers. This is one of the unique aspects of D2C businesses as large retailers will not be able to do it. Companies that capitalize on the same have a greater chance to succeed. In sh
The world is communicating through text, is your business doing so? In the last five years, texting has gradually overtaken calling as the primary mode of communication. With the growing number of instant messaging tools, we can see that texting is here to stay. Since today’s customers prefer text-based communications instead of calls, businesses have no other option than embracing the change. As texting is a much easier form of communication, a growing number of businesses have started using in