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Facebook’s F8 Conference - Key Takeaways for Businesses
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Facebook’s F8 Conference - Key Takeaways for Businesses

Facebook unveiled new developer tools for business messaging In this year’s virtual F8 conference, Facebook announced a slew of improvements to their messaging platforms, specifically interesting to us are changes being made to Business Messaging. Facebook executives listed out new product features for WhatsApp Business users that will help them interact with their customers more efficiently. One of the key announcements was that all developers will now have access to the API for messaging on In

Building Customer Loyalty in the Digital World
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Building Customer Loyalty in the Digital World

It is an undeniable fact that we are currently in the golden age of digital shopping. After the pandemic, there is a sharp increase in the number of digital marketplaces. Face-to-face conversations have been replaced by digital conversations through video, mail or chat. With this digital transformation, customers have come to realize that they have more options at their disposal. If they are not satisfied, they can conveniently switch to another brand. ‘Brand switching’ has become a looming thre

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How D2C businesses can benefit from WhatsApp Business + Lead Management + Live Chat
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How D2C businesses can benefit from WhatsApp Business + Lead Management + Live Chat

The D2C market has seen a revival in the current age, especially during the COVID pandemic. Direct-to-consumer (D2C) companies that directly sell their goods/services to their clients has significantly grown in the last decade. Since there are no middlemen, D2C companies can build strong relationships with their customers. This is one of the unique aspects of D2C businesses as large retailers will not be able to do it. Companies that capitalize on the same have a greater chance to succeed. In sh

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