Productivity

A collection of 4 posts

What is Lead Management & Why do you need it?
lead management

What is Lead Management & Why do you need it?

Leads, or potential customers, are the fuel for business growth. Since these potential customers have shown interest in your business, it is important to give them the attention they deserve. Therefore, businesses have to spend time and effort to nurture these potential customers. When we say nurture, we don’t just mean manage the leads. We mean tracking customer behavior, understanding their needs and engaging them until they make the decision to purchase. So, calling lead management as the pro

  • MangoLeap
The Art of Contactless Customer Experience
chat

The Art of Contactless Customer Experience

The COVID-19 pandemic has had a colossal effect on how retailers conduct their business. With social distancing and lockdowns, retailers are thrust into the world of online retailing. Since today’s customers prefer a ‘contactless shopping experience’, online retailing has evolved from being a convenience to a necessity. When brick and mortar retailers were forced to close during the peak of the pandemic, online shopping experienced a significant high. As we can see in Capgemini’s ‘COVID-19 & the

  • MangoLeap
Building Customer Loyalty in the Digital World
customerloyalty

Building Customer Loyalty in the Digital World

It is an undeniable fact that we are currently in the golden age of digital shopping. After the pandemic, there is a sharp increase in the number of digital marketplaces. Face-to-face conversations have been replaced by digital conversations through video, mail or chat. With this digital transformation, customers have come to realize that they have more options at their disposal. If they are not satisfied, they can conveniently switch to another brand. ‘Brand switching’ has become a looming thre

  • MangoLeap
Top 5 most amazing use cases for WhatsApp Business
WhatsApp

Top 5 most amazing use cases for WhatsApp Business

Today’s e-commerce market is a highly competitive environment where small and large businesses compete for the attention of the consumers. Since time has become an important commodity, most businesses focus on offering instant customer support to its consumers. Instant messaging tools have become a necessity for businesses looking to render real-time support to their customers. Among the numerous instant messaging tools, WhatsApp has proven to be the most effective digital support channel. As t

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