How a fast-growing Dubai brokerage replaced manual broadcasts and scattered conversations with a single pipeline its whole team works from.

25%
Growth in first-time conversions
10%
Reduction in marketing spend
10%
Lift in team productivity
Category
Real Estate
Industry
Real Estate Services
Sub-industry
Residential, Commercial & Off-Plan Brokerage
Kaye & Co Real Estate operates from Business Bay, Dubai. They handle residential sales, rentals, and off-plan projects from developers including Emaar, DAMAC, and Al Habtoor, with properties starting from AED 2 million. The brokerage has built its reputation on professional, agent-led service in a market that moves fast and expects the same from the people it works with.
In Dubai's property market, buyer intent has a short shelf life. A buyer who messages about an off-plan development in the evening is often comparing listings across multiple brokerages at the same time. The one that responds first, with something useful, tends to book the viewing.
Before Gallabox, lead management at Kaye & Co worked the way it does at most growing brokerages: individual WhatsApp accounts, manual follow-up, and consistency that varied by agent. Leads from property portals and Meta ads arrived wherever they arrived. Following up fell to whoever picked it up first.
Broadcasting listings to their contact base was entirely manual. The team copied messages, scrolled through contacts, and sent to informal groups with no segmentation. A buyer looking to invest in off-plan received the same message as someone asking about a short-term rental. Nobody tracked who received what, or when.
Conversations stayed on individual phones. When a client who had spoken to one agent three months ago messaged again, the next agent had no context. They either asked the client to repeat themselves or risked missing something important. In a market where the same buyer talks to five brokerages at once, that is a fast way to lose them.
Mohamed Afthaz, who handles operations at Kaye & Co, evaluated Sleekflow before deciding. What he needed was a platform the whole team would use, one that covered the full client journey without adding operational complexity.
Leads from portals and Meta ads arrived in separate places with no single view across the team
Manual broadcasts went to the entire contact list with no way to filter by buyer type, budget, or buying stage
Follow-up quality depended entirely on which agent was available and how much time they had
Client context lived on individual devices, making handoffs between agents rough and inconsistent
After evaluating Sleekflow alongside Gallabox, Mohamed chose Gallabox based on three criteria:
the depth of functionality across the full sales journey,
how quickly the team could adopt it,
and pricing that made sense for the scale they were operating at.
Sleekflow offered a capable product, but Gallabox covered more of the Kaye & Co workflow in one place. The ability to run segmented broadcasts, deploy chatbots for initial qualification, collect structured buyer information through Flows, and manage all conversations through a shared inbox meant the team did not need to stitch multiple tools together.
After looking at the options and weighing functionality, ease of use, and pricing, Gallabox was the clear fit.
Mohamed Afthaz
Kaye & Co Real Estate
Broadcasts that reach the right buyer
Chatbots that qualify before a human steps in
Flows that collect what agents need before they respond
Full conversation history, visible to every agent
Faster initial responses and better-prepared agents drove a meaningful improvement in the share of leads that reached a signed agreement or confirmed booking. Buyers who received an immediate, relevant reply booked viewings at a higher rate. Agents who arrived already knowing the buyer's requirements converted more often.
When existing lead volume converts at a higher rate, the pressure to continuously refill the top of the funnel eases. The team achieves more from the leads they already have, which shows up directly in marketing cost.
Agents spend less time on manual follow-up, repetitive qualification, and handoff admin. The same team handles a higher volume of meaningful conversations than before.
Kaye & Co continues building out their Gallabox setup across the full client lifecycle, from first enquiry through post-sale re-engagement and referral outreach. The pipeline is no longer scattered across personal devices. It runs through a single system the whole team sees, acts on, and grows from.
For Dubai brokerages working in a competitive, high-expectation market, the ability to respond fast and follow through consistently is not a differentiator. It is the baseline. Gallabox gives the Kaye & Co team the infrastructure to meet it every time.
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