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In the growing era of digitisation, there is no denying that WhatsApp is fast becoming a leader in the field of communication. With more than 100 billion messages sent per day, this messaging application has grown into the most popular instant messaging platform in the world. Since the pandemic and the subsequent lockdowns, WhatsApp has had an increase in traffic and usage by 40%. Businesses have started to integrate WhatsApp APIs [https://gallabox.com/whatsapp?utm_source=blog&utm_blogtitle=what
Successful organizations understand the importance of having excellent customer engagement and support. While there are different ways that organizations can engage with the customers, WhatsApp Business has become one of the most prominent ones in recent times. One of the main reasons that organizations have started to use WhatsApp as one of their primary modes of customer communication and engagement is because of the platform’s uber-popularity and versatility. While WhatsApp Business is genera
WhatsApp’s business tool is becoming a popular business tool because of its versatility. It is evident that the tool is one of the best digital communication tools and renders excellent customer support capabilities for businesses across all market sectors. In addition, WhatsApp Business is also a good alternative for your traditional CRM setup. As a CRM tool, WhatsApp Business can not only help businesses with just customer support, but also support with marketing, sales and after-sales support