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WhatsApp Business & Its Perks
WhatsApp

WhatsApp Business & Its Perks

No matter where you are from, you would have definitely heard about WhatsApp, the ubiquitous messaging app. With nearly 1.7 billion users worldwide, it has become the preferred messaging platform for a broad demographic. But we are not here for WhatsApp, rather we are here for WhatsApp Business. Launched in 2017, WhatsApp Business had taken the business world by a storm. Built exclusively for businesses across the globe, the app was designed to act as a digital concierge for customers. Since it

Website Live Chat: The silent star of your online educational venture.

Website Live Chat: The silent star of your online educational venture.

The pandemic made sweeping changes to our life and study-from-home is one such change. Before the pandemic, online education was limited to mostly higher and distance education. The sudden announcement of lockdown affected almost 500 million students in India and around 2 billion students worldwide. The traditional ‘blackboard’ education embraced technology moving all education online - from primary school to post-graduate studies. Meanwhile, the education technology services - Edutech industry

Messaging is the new tool for commerce. Here’s why your website needs a live chat feature immediately

Messaging is the new tool for commerce. Here’s why your website needs a live chat feature immediately

Did you know more than 65 billion messages are exchanged on WhatsApp in a day? Facebook messenger clocks more than 10 billion messages a day! Email still accounts for its size, with 300 billion emails sent per day. Telegram and Signal are adding millions of users each month. Research reveals people spend 84% of their phone time on messaging apps. Given a chance, they'd rather text/chat than call. Businesses are not people, so they struggle to offer personalised service to chats and texts, wherea

Guideline to Effective Lead Management

Guideline to Effective Lead Management

Are you struggling to get more leads? If so, it is high-time to look at your lead management system. Lead management could be the deciding factor for your business’ success. Only with enough sales leads can the business succeed. ‘Nothing matters without sales’ states an age-old adage, and lead management is one of the best ways to increase sales. The following steps will act as a guideline for effective lead management. * Know your Prospective Leads Understanding the needs of your prospectiv

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Trust Us, WhatsApp is a Must

Trust Us, WhatsApp is a Must

Long-term meaningful relationships are the heartbeat of a business. No matter what scale or sector your business falls under, customer relationship is going to be your strongest source of revenue. Since the customer is queen, engaging with customers and making them feel valued will boost your business to new heights. And in this digital age, there is no better way to engage with customers than the most popular messaging channel, WhatsApp. Integrating WhatsApp API into your business page will le

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Why Small Businesses should use CRM systems

Why Small Businesses should use CRM systems

Customer relations is the key for a business’ success. This is especially true for a small business. And the best way to increase your customer relations is using a CRM (Customer Relationship Management) system. If you are a small business owner who is asking ‘I am managing fine with phone, mail and excel. So, why do I need to make a leap to using a CRM software?’, then you are asking the wrong question. The right question is ‘Would you like to take a lightsaber to a knife fight?’ Using a CRM w

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Five Tips to Boost your Conversion

Five Tips to Boost your Conversion

Converting prospective customers can be a difficult task in any market, and it has become near impossible due to the pandemic. Are you tired of not getting sales even when your site has numerous visitors? Don’t worry, we have five tips that can help you convert potential customers. * Streamline your Forms One of the main reasons that visitors do not convert is their perception of the brand. As a business owner, you would have worked hard to create a superior customer experience by adding new

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Don’t Be Afraid, Go Digital
Go Digital

Don’t Be Afraid, Go Digital

Small and Medium Businesses (SMBs) make up the backbone of an economy. In India, the SMB sector is considered a crucial sector given its ability to provide jobs. And this sector was one of the worst-hit sectors during the Covid-19 pandemic. With the pandemic and the subsequent lockdowns, SMBs seized the day and set out to adapt to digital technology to survive. Many SMEs have survived and thrived by partnering with digital service providers particularly to enhance their Sales, Customer Support,

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WhatsApp Business is (still) the most effective customer communication medium for SMBs
WhatsApp

WhatsApp Business is (still) the most effective customer communication medium for SMBs

The concept of chatting rose to an extraordinary level with the introduction of WhatsApp. Today, it has gained access to mostly everyone in the world from a teenager to retired parents. After this success, WhatsApp reached next levels of communication through audio and video calls and now, it is shining its way to be the king of the hill in the business communication facet. While there are different approaches to communicate with the customers, WhatsApp is considered as the most favourite among

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