Leads, or potential customers, are the fuel for business growth. Since these
potential customers have shown interest in your business, it is important to
give them the attention they deserve. Therefore, businesses have to spend time
and effort to nurture these potential customers. When we say nurture, we don’t
just mean manage the leads. We mean tracking customer behavior, understanding
their needs and engaging them until they make the decision to purchase. So,
calling lead management as the pro
