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WhatsApp Business API

Where fast-growing businesses build meaningful customer connections.

Get rid of ineffective communication strategies, overwhelming manual intervention, and siloed operations. Drive quality engagement at scale with WhatsApp Business API, bringing all your tools and data together.

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No setup fee

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No credit card required


Trusted by 1800+ businesses

FeaturesWhatsAppWhatsApp BusinessWhatsApp Business API
Perfect forPersonalSmall businessesFast-growing businesses
Message limitationUnlimited messages to friends and familyUnlimited messages to customersLimited free messages, then charges apply
Automation capabilitiesNoneLimited capabilityHigh, with AI assistance and chatbots
Number of devicesOne device at a timeFive devices at a timeMultiple devices, Charges apply
Conversational chargesFreeFreeAutomatically from the CRM
Contact syncFrom your phoneFrom phone or manualUnlimited
Broadcast limitUp to 256 ContactsUp to 256 contactsHassle-free integrations
IntegrationsNoneBasic integrationsNone

Is WhatsApp Business API Right for You?

How do you know when it is time to switch from your free WhatsApp Business app to the more complicated yet comprehensive WhatsApp Business API? Here are some tell-tale signs:

Business Size:

Designed for medium to large businesses, that have a growing customer base and overflowing support tickets and leads.


Communication Volume:

Don’t sweat over Google Translate when a customer texts in a different language. Our nifty 'Translate' feature lets you chat like a local and read responses in your preferred language.


Third-Party Integration:

Equip your team to shorten messages, or perhaps fluff 'em up a bit as the conversation demands with our AI rewrite feature which gives professional editors a run for their money.


Compliance Requirements:

Help your team cut down the technical jargon and break down complex messages into understandable, easily digestible yet professional replies that enhance customer experience.

The Right Feature Set to Amplify Your Business Metrics

Increase your revenue potential with AI image

Increase your revenue potential with AI

Get tailored replies faster than you can imagine with Gallabox's AI-Rewrite feature. Explore our AI-powered chatbot that guides users towards your business objectives. Need more appointments? It's covered. Looking for greater engagement? Sorted. Our chatbot caters to your customer’s needs instantly. Isn't that convenient?

Send bulk messages at scale in seconds image

Send bulk messages at scale in seconds

Have special offers or customised recommendations for your customers? Send it directly to their lock screens via targeted WhatsApp broadcasting. Send unlimited messages while enjoying the benefits of higher open and click-through rates compared to traditional channels like emails.

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Amplify the impact of your campaigns

Reach out to your customers where they are spending their time: their favourite social media app. Then, gently nudge them to your WhatsApp Business Inbox to further engage and turn them into a paying customer. Let your WhatsApp ads run around the clock, our trained chatbots will handle your conversations just like a human agent would.

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Guide your leads to closure efficiently

Nurture your leads and customers with intelligent campaigns that are shipped through your WhatsApp Business accounts on a pre-planned schedule. Send perfectly timed, targeted messages on WhatsApp to engage your leads and nudge them towards closure.


Connect Your Tech Stack with Gallabox Easily

Got a diverse software stack? No problem! Gallabox will fit perfectly in by seamlessly integrating with your existing software ranging from CRM to payment processors.

Unlock the True Potential of WhatsApp Business API

WhatsApp Business API: Frequently Asked Questions

WhatsApp Business API is not free. Most WhatsApp Business Service Partners (BSPs) charge for setup and integration services. However, some providers, like Gallabox, offer free API/chatbot setups, striving to reduce integration and maintenance costs for small-to-medium businesses.  

Note: Meta charges businesses per message following a country/region-specific rate card.This pricing does vary based on your chosen tech partner.

To apply for WhatsApp Business API, connect with WhatsApp BSPs like Gallabox. You may also have to maintain sufficient business-initiated conversations and verify your business details. Then, provide the required details to your WhatsApp partner to create your API account.

The API is an interface that can be added to customer relationship platforms. It requires an existing communication framework, with many WhatsApp Business Service Providers like Gallabox available to assist in setup. Meta provides a cloud API alternative that doesn't need a strong framework but offers limited functionality.

You can integrate WhatsApp Business API into your website by creating click-to-WhatsApp ads or adding a chat widget. Partners like Gallabox enable the creation of no-code chatbots for 24/7 customer support, automated broadcasting, drip marketing campaigns, and hassle-free payment collection on WhatsApp.

"WhatsApp has a detailed commerce policy  that restricts various sectors like healthcare, gaming, etc, and certain message types like marketing emails. You can find more about that policy on the WhatsApp Commerce Policy page."

WhatsApp Business API is like a Swiss Army knife, packed with a ton of features to help businesses chat up their customers more efficiently. And trust us, it's way more capable than the traditional WhatsApp app and even more capable and feature-rich than the WhatsApp Business variant.

WhatsApp Business API, much like WhatsApp, supports text, images, videos, locations, links, interactive list messages and contacts. All of these formats can be sent as normal chats, bulk broadcasts, and group messages.