1XL Infra automates investor conversations on WhatsApp and increases team productivity by 30%

A Dubai developer built for investors

1XL Infra is a Dubai-based real estate developer creating premium residential and commercial properties across the UAE, from apartments and villas to offices, showrooms and mixed-use developments. Investors can come in through joint ventures, off-plan purchases and bulk acquisitions.

Every one of those investors starts with a question, and most of them ask it on WhatsApp. So we spoke to Ateeb Shahid from 1XL Infra to understand how the team turned WhatsApp from a manual chore into part of its sales engine.

WhatsApp was running on manual

• Setting up and using the WhatsApp Business API on their own presented ongoing challenges
• Communication stayed manual throughout, with no automation behind it
• Every enquiry depended on a person being available to answer it directly
• WhatsApp sat apart from the rest of the team’s tools, with nothing connecting the two

For a developer whose investors expect fast, accurate answers, manual WhatsApp meant every reply cost the team time it could have spent closing.

Easy to use, easy to set up

1XL Infra evaluated Infobip and Brevo before deciding. When asked why they went with Gallabox, Ateeb’s answer was short and to the point: “Easy to use and set up.”

• The team needed to generate leads and retain existing investors without adding manual work
• Customer support had to be automated for the questions that come up again and again
• WhatsApp needed to connect with the rest of the team’s tools
• Setup had to be fast, without a long technical project behind it

What changed with Gallabox

With the setup handled and automation in place, WhatsApp went from a channel the team had to manage to one that works alongside them.

Chatbots automate customer support

Routine investor and customer questions that used to need a manual reply are now answered automatically, any time they come in.

A Shared team inbox brings the team together

Conversations that used to sit with whoever was managing WhatsApp now run through a Shared team inbox the whole team can work from.

Integrations connect WhatsApp to the rest of the stack

Integrations link WhatsApp to 1XL Infra’s existing tools, so conversations are no longer stuck in a disconnected channel.

What automation replaced

30% increase in employee productivity

The standout number in 1XL Infra’s response, and a direct result of moving off fully manual WhatsApp usage.

20% growth in lead generation

Faster, automated replies meant more enquiries turned into real conversations with the sales team.

15% increase in customer satisfaction

1XL Infra also reported 15% growth in both first-time customer conversion and customer base, and a 10% impact on business growth.

From side project to standard practice

Moving off a self-managed WhatsApp API setup onto Gallabox’s Chatbots, shared inbox and integrations gave 1XL Infra the automation it had been trying to build on its own.

What used to be a side project in keeping WhatsApp running is now simply part of how the business sells.