Kaye & Co Real Estate stopped losing leads to slow follow-up. First-time conversions grew 25%.

About Kaye & Co Real Estate

Kaye & Co Real Estate operates from Business Bay, Dubai. They handle residential sales, rentals, and off-plan projects from developers including Emaar, DAMAC, and Al Habtoor, with properties starting from AED 2 million. The brokerage has built its reputation on professional, agent-led service in a market that moves fast and expects the same from the people it works with.

In Dubai's property market, buyer intent has a short shelf life. A buyer who messages about an off-plan development in the evening is often comparing listings across multiple brokerages at the same time. The one that responds first, with something useful, tends to book the viewing.

Before Gallabox: conversations on personal phones, campaigns sent to everyone

Before Gallabox, lead management at Kaye & Co worked the way it does at most growing brokerages: individual WhatsApp accounts, manual follow-up, and consistency that varied by agent. Leads from property portals and Meta ads arrived wherever they arrived. Following up fell to whoever picked it up first.

Broadcasting listings to their contact base was entirely manual. The team copied messages, scrolled through contacts, and sent to informal groups with no segmentation. A buyer looking to invest in off-plan received the same message as someone asking about a short-term rental. Nobody tracked who received what, or when.

Conversations stayed on individual phones. When a client who had spoken to one agent three months ago messaged again, the next agent had no context. They either asked the client to repeat themselves or risked missing something important. In a market where the same buyer talks to five brokerages at once, that is a fast way to lose them.

Mohamed Afthaz, who handles operations at Kaye & Co, evaluated Sleekflow before deciding. What he needed was a platform the whole team would use, one that covered the full client journey without adding operational complexity.

What the team dealt with before the switch

• Leads from portals and Meta ads arrived in separate places with no single view across the team
• Manual broadcasts went to the entire contact list with no way to filter by buyer type, budget, or buying stage
• Follow-up quality depended entirely on which agent was available and how much time they had
• Client context lived on individual devices, making handoffs between agents rough and inconsistent

Why Kaye & Co chose Gallabox over Sleekflow

After evaluating Sleekflow alongside Gallabox, Mohamed chose Gallabox based on three criteria:

• the depth of functionality across the full sales journey,
• how quickly the team could adopt it,
• and pricing that made sense for the scale they were operating at.

Sleekflow offered a capable product, but Gallabox covered more of the Kaye & Co workflow in one place. The ability to run segmented broadcasts, deploy chatbots for initial qualification, collect structured buyer information through Flows, and manage all conversations through a shared inbox meant the team did not need to stitch multiple tools together.

How they use Gallabox

• Broadcasts that reach the right buyer: Segmented WhatsApp Broadcasts replaced the manual send process. When a new off-plan project launches or a developer revises pricing, the message goes to buyers who match the profile. A two-bedroom investor enquiry gets different content from a family looking to buy and move in. The team tracks delivery and knows who received what.
• Chatbots that qualify before a human steps in: Every inbound enquiry hits a WhatsApp Chatbot before it reaches an agent. Buyers who click through a Meta ad or message through the website get an immediate response, and the bot asks the right opening questions: property type, budget, ready to buy or exploring. By the time an agent joins the thread, the qualification is done and the conversation starts somewhere useful.
• Flows that collect what agents need before they respond: WhatsApp Flows replaced the back-and-forth that used to fill the first several exchanges of every conversation. Buyers complete a short in-chat form. Agents get the context they need before they say hello, not three messages in.
• Full conversation history, visible to every agent: The Shared Team Inbox means any agent can pick up any conversation and see exactly what has been said and when. Context travels with the thread. Handoffs are clean, and no buyer repeats themselves to a new agent.

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Outcome for their business growth

• Faster initial responses and better-prepared agents drove a meaningful improvement in the share of leads that reached a signed agreement or confirmed booking. Buyers who received an immediate, relevant reply booked viewings at a higher rate. Agents who arrived already knowing the buyer's requirements converted more often.
• ‍When existing lead volume converts at a higher rate, the pressure to continuously refill the top of the funnel eases. The team achieves more from the leads they already have, which shows up directly in marketing cost.
• Agents spend less time on manual follow-up, repetitive qualification, and handoff admin. The same team handles a higher volume of meaningful conversations than before.

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Looking ahead

Kaye & Co continues building out their Gallabox setup across the full client lifecycle, from first enquiry through post-sale re-engagement and referral outreach. The pipeline is no longer scattered across personal devices. It runs through a single system the whole team sees, acts on, and grows from.

For Dubai brokerages working in a competitive, high-expectation market, the ability to respond fast and follow through consistently is not a differentiator. It is the baseline. Gallabox gives the Kaye & Co team the infrastructure to meet it every time.

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