Hifa Jewellery scales WhatsApp marketing without bans and increases lead generation by 20%

A fine diamond jewellery brand from Dubai

Hifa Jewellery FZCO is a fine diamond jewellery business headquartered at the Emaar Gold and Diamond Park in Dubai. New collections, offers and launches all need to reach customers quickly, and for Hifa, WhatsApp is where those customers are listening.

That makes WhatsApp less of a support channel and more of a storefront. When the storefront keeps getting shut down, every campaign starts from zero. So we spoke to Maqbool Ahamed from Hifa Jewellery to understand how the business finally put its WhatsApp marketing on steady ground.

Every campaign put the number at risk

• Bulk marketing campaigns sent through unofficial tools kept getting the business’s WhatsApp number blocked
• Every ban meant rebuilding reach and customer trust from a fresh number
• There was no reliable way to run campaigns at real volume without risking the account
• Repetitive customer questions landed on the team, taking time away from nurturing new leads

Before Gallabox, growth on WhatsApp came with a ceiling. The more the business tried to reach customers, the more likely it was to lose the very line those customers knew.

A deliberate evaluation, not a default choice

Hifa Jewellery didn’t settle on Gallabox by accident. Before deciding, the team compared WATI, Interakt, AiSensy, Respond.io, SleekFlow and Twilio-based solutions. As Maqbool put it, the evaluation “focused on WhatsApp automation capabilities, multi-agent support, CRM and integration options, ease of use, scalability and overall cost.”

• Hifa needed an official way to send marketing campaigns at volume, without risking another ban
• The platform had to be user-friendly and not complex for the team to run day to day
• Integration options mattered as the business planned to connect WhatsApp to the rest of its tools
• Pricing had to make sense for a growing jewellery business, not an enterprise budget

What changed with Gallabox

The biggest change was simple: the number stopped getting blocked. With an official setup behind every campaign, the team could finally plan WhatsApp marketing as a regular, scalable activity.

Broadcast for official, unlimited campaigns

Marketing campaigns now run through Broadcast instead of unofficial tools. “With Gallabox, we’re sending unlimited marketing campaigns, and there’s no issue with our WhatsApp anymore,” says Maqbool.

Chatbots for repetitive questions

Chatbots handle the repetitive customer questions that used to eat into staff time, answering instantly so the team can focus on the conversations that turn into sales.

What going official did for the business

20% growth in lead generation

Reliable, unlimited Broadcast campaigns now reach more of the customer base than the business could ever safely message before.

25% increase in employee productivity

With Chatbots taking on repetitive questions, staff time freed up for the parts of the job that actually need a person.

100% impact on business growth

Hifa Jewellery also reported a 15% increase in customer satisfaction, rated Gallabox 9.9/10 and said they’d recommend it to other businesses with a 9.8/10 score.

No more starting over from a banned number

Hifa Jewellery replaced unofficial workarounds with Broadcast and Chatbots, and turned WhatsApp marketing from a risk into a dependable growth channel.

Every new collection now has a direct, unbroken line to customers who are already waiting for it.