Matter Nutrition brings customer chats into one inbox and sees a 63% impact on business growth

A Dubai meal plan brand built for people on the move

Matter Nutrition is a Dubai-based food service and lifestyle wellness brand that delivers chef-prepared, macro-based meal plans across the UAE. Customers pick plans for their goals, choose meals every week and expect quick answers on everything from macros to delivery slots.

For a subscription business, every unanswered question is a subscription at risk. So we spoke to Sidi Dali from Matter Nutrition to understand what changed once the team stopped answering every message by hand.

Every reply depended on an agent’s time

• Every customer message needed an agent to answer it personally, with no automation behind the process
• The backlog kept building, and there was no structured way to work through it
• Leads waited in the same queue as existing customers, with no way to reach them at once
• Nothing had been put in place to fix this before Gallabox, and the team was simply absorbing the load

Asked how the business had handled the problem before signing up, Sidi’s answer was honest: “I did not solve it.”

Gallabox came recommended

Matter Nutrition didn’t run a long vendor comparison. Gallabox came recommended by a friend already using the platform, and that was enough to get started.

• The team needed a way to generate and reach leads without messaging each one individually
• Conversations had to move out of individual agents’ hands and into a space the whole team could see
• The setup needed to be quick, so the team could start without a long onboarding project

What changed with Gallabox

With a shared inbox and Broadcast in place, the team finally had a structure behind its WhatsApp conversations instead of relying on whoever happened to be free.

Broadcast to reach leads at once

Instead of reaching leads one conversation at a time, Broadcast lets the team send a single message to everyone who needs it, whether that’s a new menu, a plan offer or a welcome discount.

A Shared team inbox to end the bottleneck

Every conversation now lands in one Shared team inbox the whole team can see and work from, so no message depends on a single agent being available.

Early movement, with room to grow

63% impact on business growth

Matter Nutrition reports a 63% impact on business growth since adopting Gallabox, the clearest number in their response.

5% growth in lead generation

Broadcast gave the team a way to reach prospects together instead of one at a time.

5% increase in customer satisfaction

Matter Nutrition also reported a 5% increase in employee productivity as the shared inbox took on work that used to depend entirely on individual availability.

Where the real opportunity sits

Matter Nutrition moved off entirely manual replies onto a shared inbox and broadcast reach, building a foundation it can now automate further.

The bigger gains are still ahead, in turning freed-up time into a sharper, faster experience for every subscriber.