MrMed enhances retention and support with WhatsApp automation

MrMedis an Indian online pharmacy specializing in super-specialty medicines, aiming to make life-saving treatments more accessible and affordable across the country. Headquartered in Chennai, it was founded in 2020 by Devashish Singh and Saurab Jain in response to the challenges patients faced in accessing critical medications during the COVID-19 pandemic.

The challenge

In the highly sensitive and time-critical world of healthcare, MrMed was struggling with a critical gap — no WhatsApp support for customers. "We were using Freshchat, but it had serious limitations that affected how we connected with patients," shared Laksh Chhajer, Founder's Office at MrMed.

The search for a better solution

The team explored alternatives like WATI and Rasayel, but none struck the right balance between functionality and affordability. That's when Gallabox stood out.

"Gallabox was the most cost-effective platform that also ticked all the right boxes for us," Laksh noted.

Why Gallabox?

For MrMed, Gallabox offered a robust set of tools to:

Unlike many tools that charge a premium for automation and integrations, Gallabox provided MrMed.in with a full suite of features at a price point that made sense for a fast-growing startup. "We didn't want to overpay for basic functionality—Gallabox gave us value for every rupee," said Laksh.

Cost-effectiveness without compromising power

Unlike many tools that charge a premium for automation and integrations, Gallabox provided MrMed.in with a full suite of features at a price point that made sense for a fast-growing startup. "We didn't want to overpay for basic functionality—Gallabox gave us value for every rupee," said Laksh.

Automation at scale

With built-in chatbots and WhatsApp flows, MrMed.in was able to automate lead capture, customer onboarding, and FAQs. This freed up the support team to focus on more critical issues, improving response time and reducing manual effort.

Seamless customer communication

Gallabox's Shared Team Inbox centralized all WhatsApp conversations, enabling customer service reps to work collaboratively. This reduced delays, ensured continuity, and helped deliver a consistent experience across every interaction.

Retention-focused features

Using Drip Marketing Campaigns and Broadcasts, the team at MrMed.in re-engaged dormant customers, sent timely health reminders, and promoted new offers—driving both retention and repeat orders.

Smart integrations

Gallabox's plug-and-play integrations enabled MrMed.in to connect its WhatsApp workflows with their existing CRMs and support tools. This created a streamlined backend ecosystem, cutting down data silos and manual data transfers.

These goals were all met with the powerful suite of features like chatbots, shared team inbox, broadcasts, and automated flows.

The results

• 30% increase in both lead generation and customer base
• 15% increase in employee productivity
• 30% boost in customer satisfaction
• 10% improvement in conversion rate for first-time customers

Final thoughts

Laksh rates Gallabox a 10/10 when it comes to recommending it to others