How Odysse Electric Vehicles charged up 70% business growth with Gallabox

Born in 2020 from the Vora Group's three-decade legacy in alternative fuels,OdysseElectric Vehicles represents India's bold answer to urban mobility challenges.

With a mission to drive the world's transition to electric vehicles, Odysse has rapidly expanded across India, offering everything from affordable e-scooters to the sporty EVOQ1S electric motorcycle that delivers 140km of emission-free range.

The service disconnect in the EV revolution

For a company revolutionizing how Indians commute, Odysse faced a fundamental challenge that affected their scaling plans. As Parmi Vora, Odysse's Marketing Head, explains, service issues with prospects and customers were becoming a critical bottleneck. In the electric vehicle industry, where consumer education and post-purchase support are crucial for adoption, poor service experiences can kill momentum.

The problem was particularly acute given Odysse's diverse product range and rapidly expanding dealer network across 45+ cities. Prospects needed guidance choosing between models ranging from ₹71,100 e-scooters to ₹1.71 lakh electric motorcycles.

From manual management to smart messaging solutions

Parmi recalls that their manual approach to customer support was clearly unsustainable for a fast-growing EV company. While evaluating alternatives like Gupshup, Odysse ultimately chose Gallabox based on peer recommendations – a decision that would transform their customer experience.

One goal: Streamline customer communication

Unlike companies with complex multi-objective implementations, Odysse had laser focus. They needed to streamline customer communication across their entire journey – from initial interest through post-purchase support. This singular clarity of purpose would drive exceptional results.

The implementation centered on two powerful features:

• Broadcast messaging now pushes targeted communications about new models, charging tips, and service reminders to segmented customer groups.
• Chatbots handle the flood of inquiries about specifications, pricing, dealer locations, and the government's FAME 2 subsidies – critical information for price-conscious Indian consumers.

The 70% growth surge

A remarkable business growth of 70% reflects fundamental improvements in how Odysse engages with India's evolving EV market using Gallabox:

Transformation by the numbers

• Lead generation shot up 40%: Better response times and informative chatbots convert curious browsers into serious buyers
• Customer acquisition rate grew 45%: Educated prospects make confident purchase decisions
• Marketing spend reduced by 80%: Click-to-WhatsApp ads and Broadcast prove to reduce dependence on other marketing channels

The marketing efficiency that every business dreams of

The 80% reduction in marketing spend deserves a separate story by itself. In India's competitive two-wheeler market, where established petrol brands dominate mindshare, Odysse showed that exceptional customer service creates more impact than flashy campaigns.

When prospects can instantly learn about the real-world range expectations, and locate their nearest dealer, they're more likely to take the electric leap. When existing customers receive proactive support and feel heard, they become the brand's most credible advocates.

As India accelerates toward its electric mobility goals, Odysse's Gallabox-powered communication infrastructure positions them perfectly for the surge in demand. With plans to expand to 150 cities and new battery-swapping partnerships with Sun Mobility for international markets, managing customer relationships at scale is no longer a constraint but a competitive advantage.