Justlife brings every customer chat into one inbox and grows lead generation by 25%

The GCC’s on-demand home services super app

Justlife started as a home cleaning company in 2015 and has grown into one of the Middle East’s leading on-demand home services platforms. Through its app, customers across the UAE, Saudi Arabia and the wider GCC book more than 30 services, from home cleaning and salon at home to healthcare and maintenance.

At that scale, every booking comes with a conversation: a confirmation, a reschedule, a reminder, a question. So we spoke to Ameya Phansalkar from Justlife to understand how the team kept those conversations from falling apart as volume grew.

Conversations were scattered, and follow-ups were manual

• WhatsApp chats sat on individual agents’ phones and numbers, with no single view of a customer and no clean handoffs
• Messages fell through the cracks during peak hours, when volume outpaced what any one person could track
• Booking confirmations, reschedules and reminders were chased one by one by the team
• The approach didn’t scale, and it led directly to avoidable no-shows and slower response times

Before Gallabox, it ran “mostly with people and spreadsheets,” as Ameya put it. Agents worked out of personal accounts and a shared phone, tracked follow-ups in spreadsheets and copy-pasted messages to lists for any bulk update. “It worked at small volumes, but it was slow, error-prone and impossible to report on.”

Gallabox balanced depth with day-to-day usability

Justlife looked at several WhatsApp Business API providers, including WATI, AiSensy and Interakt, and even considered building directly on the API through a CPaaS provider. On why Gallabox won, Ameya was precise: “Gallabox gave us the best balance of automation depth and day-to-day usability.”

• The shared team inbox solved the biggest problem immediately, with every conversation in one place, clear ownership and clean handoffs
• Broadcast made it easy to reach the full customer base at scale, within WhatsApp’s rules
• Onboarding and support were genuinely responsive
• Pricing scaled sensibly as volumes grew

What changed with Gallabox

Justlife put all four core features to work, turning WhatsApp from a scattered set of phones into one operating layer for bookings.

A Shared team inbox ends the fragmentation

Every conversation that used to live on a personal phone now runs through one Shared team inbox, giving the team a single view of each customer and a clean way to hand conversations off.

Flows let marketing build without engineering

Booking confirmations, reminders and follow-up journeys are now designed directly by the marketing team, without waiting on engineering for each new journey.

Chatbots handle routine conversations

Conversations that used to need a manual, one-by-one reply are now handled automatically, so agents focus on the ones that need a person.

Broadcast reaches the full customer base

Bulk updates that used to mean copying and pasting messages to lists now go out through Broadcast, reaching every customer within WhatsApp’s rules.

What one inbox changed at scale

25% growth in lead generation

Reaching the customer base through Broadcast and responding faster from one inbox brought in more bookings.

30% increase in employee productivity

With conversations centralized and routine follow-ups automated, the team’s capacity grew without headcount growing at the same rate.

18% growth in first-time customer conversion

Justlife also reported a 15% increase in customer satisfaction, and said they’d recommend Gallabox to other businesses with a 9/10 score.

Capacity, not fragmentation

A shared inbox, automated Flows and Broadcast gave Justlife a system built for scale, replacing one that added fragmentation with every new hire.

Justlife stopped adding friction with every new agent, and started adding capacity instead.