Gallabox transforms WhatsApp marketing for Rostrum Education

A revered education consultancy that required innovation in messaging

Rostrum Education is a renowned and student-trusted education consultant for study abroad programs. Partnering with prestigious universities like Oxford and Yale, Rostrum provides end-to-end support, guiding students from preparation to admission. They faced the common challenge of scaling their student support and also marketing to them through social channels effectively. Reaching out to potential students and parents individually was becoming an increasingly time-consuming process.

Manual messaging was holding them back

Before implementing Gallabox, Rostrum Education struggled with several limitations:

• Time-consuming individual message sending
• Inefficient group messaging system
• Limited marketing reach
• Manual customer support processes.

"We were facing challenges in doing marketing through WhatsApp. Sending single messages at a time is a very time-consuming process," explains Nischal Tyagi, Business Analyst at Rostrum Education, highlighting their initial struggles.

The sales team initially relied on WhatsApp groups to send messages but this approach was neither scalable nor professional enough to meet their growing demands.

Choosing Gallabox for its simplicity

The decision to implement Gallabox was straightforward, driven by three key factors

• Simple and fast onboarding process
• Doting service from evaluation to deployment
• Easy-to-use interface that didnt require training.

These aspects made it the perfect choice for their team, allowing quick adoption and immediate implementation.

Revolutionizing communication with automation

Rostrum Education leveraged multiple Gallabox features to transform their communication strategy:

Broadcast messages for efficient outreach

They moved from sending individual messages to utilizing broadcast features, allowing them to reach multiple prospects simultaneously with personalized content.

Intelligent chatbots for constant support

By implementing chatbots, the educational consultancy automated routine inquiries and provided 24/7 support to students and parents, ensuring no query went unanswered.

Automated flows for structured communication

Custom flows helped guide prospects through their educational offerings, providing relevant information at each stage of the decision-making process.

Seamless integrations for better efficiency

Integration capabilities allowed them to connect their existing systems with WhatsApp communication, creating a more streamlined workflow.

Impressive results across the board

The implementation of Gallabox brought significant improvements:

60% increase in customer satisfaction

• Better response times
• 24/7 availability
• Improved communication quality.

40% boost in lead generation

• Wider reach through broadcasts
• Efficient lead capture and ad returns
• Better targeting capabilities.

30% improvement in employee productivity

• Automated answers routine student queries
• Streamlined workflows
• Better resource utilization.

The road ahead

With Gallabox as their WhatsApp Business API platform, Rostrum Education continues to:

• Scale their marketing efforts efficiently
• Improve customer support processes
• Enhance team productivity
• Grow their student base
• Maintain high satisfaction rates.

Rostrum Education has successfully transformed their communication strategy, setting new standards for educational institutions in digital outreach and support.