WhatsApp Business API Pricing - Worldwide
WhatsApp Business API Pricing - Worldwide

WhatsApp Business API Pricing - Worldwide

Yogesh Narayanan

Table of Contents

WhatsApp has become a leading communication tool for businesses across varying domains. With more businesses and brands using WhatsApp Business to communicate with their customers, the need to communicate in an organized manner using WhatsApp Business API tools has become increasingly important. With the launch of new features like WhatsApp Catalogues, Payments, Chatbots, and so on the application has become a super app. That's why it's important for you to know about the cost-effective WhatsApp Business pricing plans so that you can implement this API into your business operations.

WhatsApp Business Pricing Plans for Your Country!

The pricing plans for WhatsApp Business API differs based on the country code of the user, and it generally falls into two types of conversations:  user-initiated conversations and business-initiated conversations. When customers initiate a conversation, businesses can freely send messages to them for a 24 hr session. If a customer doesn’t initiate conversations, businesses can initiate conversations using pre-approved template messages. WhatsApp charges business-initiated template messages and messages that are sent after the 24-hour user-initiated session window.

For more details on the pricing structure, you can check out our detailed  WhatsApp Business API Pricing article.

User-Initiated Conversation in WhatsApp Business:

A user-initiated conversation is one where the customer initiates the conversation. For example, if a customer clicks on a Facebook ad that directs them to the business WhatsApp number, then it would be considered as a user-initiated conversation. The moment the customer initiates the conversation, a 24-hour session will start. During this 24-hour period, businesses can freely send free-form messages to users. Businesses can also use rich-text, media and files to provide a customized experience.

Business-Initiated Conversation in WhatsApp Business:

A business-initiated conversation is one that is initiated by a business. Businesses can initiate the conversation with customers using pre-written template messages that should be pre-approved by WhatsApp. Generally, business-initiated conversations include notifications, reminders & alerts. These notifications can either be proactive or reactive. Proactive notifications are sent to customers after a predefined event has occurred. Reactive notifications are sent to customers based on current events like a sales campaign, promotions, etc. WhatsApp only sends notifications to customers for users who have opted in to receive them. These users have made an active choice to receive these notifications.

To know more about Opt-ins and how important it is for you business.

Gallabox’s WhatsApp Business Solution Does Not Have Any Hidden Charges

Now that you’ve understood the pricing structure of WhatsApp Business, you might be wondering if solution providers charge more than what is mentioned. With Gallabox, we can assure you that there are no hidden charges. With the help of our customer success executives, we will help you select the most appropriate plan for your business. We will always share the WhatsApp pricing plan during the initial meeting to make sure your business can understand how this will benefit their business. After understanding the pricing structure and feature offerings, you can easily compare our pricing plans across various categories to select the best plan for your business.

To book a free consultation, visit our website now!

Frequently Asked Questions on WhatsApp Business Pricing

Is WhatsApp Business API free?

WhatsApp Business API is not free. Since WhatsApp Business has started using a conversation-based pricing model, businesses need to pay a fee to send notifications & broadcast messages to their customers. Since WhatsApp charges the Business Service Providers (BSP) based on their country-based pricing structure, the BSPs will charge the businesses from their end. While some BSPs can add hidden and additional costs to their services, there are other providers like Gallabox, who provide 100% transparent business pricing plans for WhatsApp Business.

Does WhatsApp Business pricing vary for international messages?

The WhatsApp Business pricing structure differs based on the recipient’s country code. Therefore, the charges for both user-initiated and business-initiated conversations will vary depending on the country. If your business constantly communicates with international customers across the globe, it's important to understand the international pricing structure and create a comprehensive strategy that fits the needs of your business.

Are there limits on the number of messages sent?

WhatsApp Business does not have a messaging limit. A business can send as many messages within a 24-hour window or to any number of customers. However there is a limit on the number of messages that a business can broadcast.

Every account has a broadcast limit of 1000 template messages (Tier 1) at the beginning. According to the usage of the account, the messaging limits are determined by the number of unique users your business can send messages to on a daily basis. This includes new conversations as well as existing conversations with users. It also does not apply to messages sent in response to a user-initiated message within a 24-hour period.

Tier 1: Allows your business to send messages to 1000 unique customers in a 24-hour period.

Tier 2: Allows your business to send messages to 10,000 unique customers in a 24-hour period.

Tier 3: Allows your business to send messages to 1,00,000 unique customers in a 24-hour period.

Gallabox caters to businesses that operate in all three tiers. So, don’t hesitate to call us now and get started with your WhatsApp automation.

WhatsApp Business API