WhatsApp pricing is changing to per-message from July 1, 2025.
Learn what's new
WhatsApp pricing is changing to per-message from July 1, 2025.Learn what's new
WhatsApp Business API Pricing Calculator
WhatsApp Business API Pricing Calculator to Estimate Costs Instantly
Finally, here’s a straightforward and precise strategy to forecast your marketing expenses with WhatsApp Pricing Calculator. You can now prioritise your campaigns and reveal potential ways to cut costs and save spend.
Keep in mind:
The prices reflect Meta's rates, but there may be variations depending on your BSP. Exchange rates and gateway fees can cause the final cost to differ
Estimate$328.94USD
Different Conversation Types
WhatsApp conversations can be classified into four main types: each has different rates, which also varies depending on the market in which you operate.
Marketing
Primarily used for transmitting promotional messages to customers.
Examples: Abandoned cart texts, discount codes, and re-targeting messages.
Optimize Your Marketing Spend with Accurate Forecast
Do More With Less Within 24 Hours
Within the 24-hour customer care window, businesses can respond to their customers with a free-form text message, not just pre-approved templates.
Choose Templates with Caution
Select message templates wisely, as you may incur additional charges for sharing a template different from the existing conversation category.
Use Freebies to Boost Your ROI
Pssttt… Here’s a secret: you’ll not be charged when conversations are initiated using the Click to WhatsApp ads or Facebook Page CTA buttons.
WhatsApp Conversation Pricing Calculator:
Frequently Asked Questions
In the context of the WhatsApp Business API, a conversation is defined as an exchange of messages between a business and a user. This interaction could be initiated by either party - a user or the business. It is important to note that conversation costs apply to both types but at varying rates within a 24-hour timeframe.
Interestingly, charges only apply when the business responds to a user-initiated message. The receipt of such messages does not incur any costs.
To know more about the whatsapp conversation charges read here.
A WhatsApp Business Account (WABA) is a professional profile specifically designed for businesses, streamlining customer interaction and service delivery. It offers unique features such as auto-responses, pre-approved templates, and a catalogue option for showcasing products or services, enhancing customer communication experience.
At Gallabox, we offer 3 different plans for businesses who want to use the WhatsApp Business API.To compare our WhatsApp Business API pricing.
Besides the Pro Plan, we also provide flexible plans with additional headcount and customized integrations that can be tailored to your specific needs. Please don't hesitate to get in touch to learn more about our offerings!
WhatsApp consistently monitors all conversations within a secured 24-hour time-frame. The onset of a conversation, as per WhatsApp's policy, is taken to be the instant a business-related message reaches the recipient. This holds true irrespective of the fact whether the communication was initiated by your business or was in response to a user’s message.
WhatsApp Business Platform has four conversation categories.
1. Marketing
Businesses can send promotional messages about their products or services to opted-in customers. Any conversation that doesn't fit into Utility or Authentication is categorized as Marketing.
2. Authentication
Businesses can send one-time passcodes to verify users during account registration, recovery, or security issues.
3. Utility
Businesses can send transaction-related messages like purchase notifications or billing statements to opted-in users.
4. Service
User-initiated discussions to resolve user inquiries fall under the Service Conversation category.
Free Tools to Grow Your Business on WhatsApp
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