Top 15 WhatsApp tools every business needs in 2025
Imagine running a business where WhatsApp is your lifeline—handling orders, updates, and customer chats. But as you grow, so does the chaos. Messages get lost, orders pile up, and missed opportunities become the norm because WhatsApp wasn’t built for business at scale.
Sound familiar? You’re not alone. With nearly 200 million people using WhatsApp to connect with businesses monthly, the need for smarter solutions has never been greater. And that’s exactly where WhatsApp tools come in.
These tools come with added functionalities to enhance WhatsApp's productivity. This blog walks you through a well-researched guide on the best WhatsApp tools for 2025. From key features to effective benefits, read on to explore the top pick for your business.
What are WhatsApp tools?
WhatsApp tools refer to applications designed to improve the user experience of the WhatsApp messaging platform. They encompass various functionalities, such as chatbots, customer service automation, and more.
Here are some of the key types of WhatsApp tools:
- Chatbots: Automated Whatsapp chatbots enable businesses to interact with customers in real time by responding to frequently asked questions and offering basic assistance. Additionally, chatbots can be employed in marketing to help qualify leads or guide customers to relevant information.
- Customer service automation: Companies can send notifications and offer personalized assistance by utilizing pre-written answers.
- Message broadcasting: WhatsApp tools enable businesses to broadcast messages to specific groups. This is ideal for publicizing promotions or debuting new products.
- Contact management and organization: Companies can enhance CRM by using Whatsapp tools to assign responsibilities and manage customer relationships.
- Integration and automation: CRM, ERP, and social media management platforms are examples of tools that automate tasks and integrate with current systems to streamline various operations.
Best 15 WhatsApp tools to Explore
Below are 15 of the best WhatsApp tools to explore for 2025, each with its own unique set of features and benefits to improve various aspects of your customer experience:
1. Gallabox
Gallabox is a WhatsApp Business platform that helps businesses enhance customer service and marketing by automating client interactions. From drip campaigns to WhatsApp chatbots, Gallabox is the best WhatsApp tool, with an extensive suite of advanced solutions designed to enhance customer relations and overall ROI.
Key features
- WhatsApp flows: Use interactive forms to obtain and use data from your prospects for lead attribution.
- WhatsApp payments: Automates payment workflows like refund updates and payment reminders. Additionally, this feature makes payment collection easier with a one-click payment link.
- WhatsApp chatbot: Ensures 24/7 customer service with pre-defined templates. Gallabox chatbot automatically assigns leads to the right agents based on location and availability.
- WhatsApp broadcast: Enables companies to message several contacts at once, which is perfect for important updates and promotions.
- WhatsApp Business API: Integrate advanced messaging capabilities into existing systems to drive customer engagement. Perfect for medium to large businesses, this Gallabox tool offers an in-built translation for advanced CX.
- Shared team inbox: Provides multiple agent logins using a single WhatsApp number to boost customer response rates by 2x.
- Click to WhatsApp Ads: Personalize broadcast and increase conversion rates with Click-to-WhatsApp ads on Facebook and Instagram.
- Gallabox Gen AI: Employ AI to optimize messaging strategies and automate content creation
Pros
- Empowers support teams by handling common inquiries 24/7
- Provides customizable WhatsApp solutions tailored for specific industries like travel, healthcare, BFSI, and more
- Offers powerful analytics to understand customer behavior and boost communication strategies
- Segmented broadcasting to send personalized messages for customer engagement
- High-end integration of WhatsApp tools with platforms like Shopify, Razorpay, Hubspot, Facebook, Google Sheets and more to help businesses run efficiently
Cons
- This tool comes with extensive feature sets, which may feel overwhelming for new users.
- Although customer support is highly effective, some users may depend on it to implement certain features.
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2. Zoko
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Zoko introduces e-commerce to WhatsApp by smoothly integrating advertising, marketing, and support functions into a single platform.
Additionally, Zoko's cutting-edge WhatsApp Cart and payment interfaces allow companies to manage transactions straight within WhatsApp chats, streamlining the purchasing experience for clients.
Key features
- Drag and drop workflow automation: Create basic COD order confirmations or intricate processes that interface with Shopify and other applications.
- WhatsApp cart: Enable users to purchase and make payments all within chats.
- Payment integrations: Provide quick and safe ways to make payments for smooth transactions.
- Customer insights: Monitor engagement and sales data instantly.
Pros
- Comprehensive campaign ROI tracking
- Ideal for companies engaged in e-commerce
Cons
- New users may face a learning curve initially
- Costs may be a concern for small businesses or startups with limited budgets
3. Gupshup
Gupshup is a comprehensive WhatsApp platform that enables you to develop and deploy intelligent chatbots to boost client interaction. Businesses can launch outreach campaigns with its many contemporary features and WhatsApp Business API interfaces.
Key features
- Automated marketing campaign: Send repurchase reminders, abandonment alerts, and automated triggered campaigns on WhatsApp.
- Product Catalog: Promotes lead generation and drives sales by showcasing the catalog on WhatsApp.
- WhatsApp payment: Enables businesses to send invoices and accept payments via WhatsApp with UPI and Razorpay integrations.
- WhatsApp Ads: Use interactive journeys with advertisements that link to WhatsApp to lower CAC.
Pros
- Streamlines communications by guiding customers to particular links
- Helps boost CRM with timely notifications and marketing templates
Cons
- Limited customization options
4. AiSensy
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AiSensy is a robust platform with an emphasis on WhatsApp that is designed especially for tiny D2C startups. Additionally, it provides a single-channel strategy that focuses solely on WhatsApp automation.
Key features
- User-Friendly Interface: AiSensy's intuitive interface, designed specifically for the WhatsApp API, makes communication configuration and administration easier.
- Automated Greetings and Responses: WhatsApp capabilities like automated greetings and fast replies guarantee prompt recognition and support.
- Catalog: It enables companies to use WhatsApp to create and distribute product and service catalogs immediately.
Pros
- The user interface of AiSensy is simple and seamless
- Monitor customer journey from lead generation to communications
Cons
- Restricted to WhatsApp only; it is not appropriate for multi-channel tactics
5. 360dialog
360dialog is a WhatsApp Business API provider that helps businesses with performance messaging like booking appointments, activating campaigns, and more. Businesses can easily include WhatsApp in their communication plans without requiring much technical knowledge because of its no-code approach.
Key features
- WhatsApp team inbox: Allows multiple members of your communication team to work together across various devices from a single dashboard.
- Messaging automation tools: Personalize bulk messages to increase customer retention and high-end conversions.
- WhatsApp lead generation: Allows businesses to monitor various WhatsApp events, including orders, bookings, and subscriptions.
- Analytics and Reporting: It helps you acquire insightful information on your automated marketing campaigns and WhatsApp-clicking advertising.
Pros
- Helps connect WhatsApp data to Meta's APIs to optimize ROI and fine-tune targeting.
- Provides real-time data to track each consumer touchpoint and smoothly leads them to conversion.
Cons
- Lesser number of sophisticated features for large-scale businesses.
6. Engati
Engati is a WhatsApp chatbot tool that lets businesses streamline conversations and allow their clients to contact them at any time. These NLP-powered chatbots let you answer frequently asked questions and provide a human-like interaction with your customers without requiring any agent assistance.
Key features
- Personalized engagement: Run customized retargeting campaigns on audience segmentation to achieve the highest conversion rates.
- Advanced analytics: Monitor the effectiveness of your WhatsApp campaign using Advanced Analytics.
- WhatsApp broadcast: Send broadcasts from a collection of templates tailored for various industries. Additionally, you can automate the scheduling and sending of bulk messages at any time.
- WhatsApp Marketing: Drive traffic to WhatsApp Business through click-to-WhatsApp ads (CTWA).
Pros
- Simple user interface that necessitates no coding expertise
- Strong platform integrations with Google Sheets and Salesforce
- Multilingual features
Cons
- Bugs with the mobile app
- Complex onboarding process
7. ControlHippo
ControlHippo is a WhatsApp shared inbox solution that provides a streamlined method of managing conversations through a single platform, therefore simplifying the workflow of customer-facing employees. Businesses can easily manage their communication flow and provide prompt solutions to customer issues using ControlHippo.
Key features
- WhatsApp shared inbox: Improve accountability by allocating queries to the appropriate agents and monitoring performance.
- Advanced integrations: Easily integrate WhatsApp Team Inbox with your preferred apps, such as Pipedrive, HubSpot, and Zoho.
- Multilingual support: Serve a global customer base by using the multilingual capabilities of WhatsApp Business API.
Pros
- No pre-setup is necessary
- Configure templated responses and workflow for maximized engagement
Cons
- Limited Integration Options
8. Sinch
Sinch is a WhatsApp business provider that assists companies that need bulk message-sending attributes. Sinch is well-known for its enterprise-level services, integrating voice APIs, WhatsApp, and SMS to facilitate smooth communication.
Key features
- Large-scale Messaging: Made for extensive advertising campaigns.
- AI chatbots: Use intelligent conversation flows to streamline interactions with customers.
- Omnichannel API: Easily combine voice, SMS, and WhatsApp to solve customer queries at their preferred channel.
Pros
- Provides a personalized channel for customer engagement
- Easy integration with existing CRM
Cons
- Some users may find the documentation challenging to navigate.
9. Interakt
Interkart is a WhatsApp marketing API platform that offers companies chatbots and WhatsApp automation to streamline customer relationships.
Key features
- WhatsApp Marketing: It offers complete marketing and client assistance services using the WhatsApp API.
- Smooth CRM Integration: Allows WhatsApp to manage customer statistics and conversations effectively by integrating with CRM solutions.
- Automation: Create workflows for lead qualification and appointment scheduling.
Pros
- Advanced WhatsApp analytics to track CTWA conversions and ROAS
- Helps in sending payment reminders on WhatsApp
Cons
- Limited third-party integrations
10. Twilio
Twilio is a powerful tool for developers to design unique WhatsApp solutions that meet their unique requirements. Twilio, which is well-known for its scalability, offers APIs that let companies create workflows, send messages, and easily combine WhatsApp with other applications.
Key features
- Transactional messaging: Helps send one-way WhatsApp marketing messages with API for promotions and reminders.
- Conversational messaging: Offers single API WhatsApp conversation for customer care and sales.
- Contact center: Provides customized solutions to customer queries over WhatsApp.
- Personalized communications: Enables data-driven targeted communications for marketing.
Pros
- Versatile pay-as-you-go pricing
- High-end personalization available for various industries
Cons
- Large-scale messaging may incur additional charges
11. WhatSender
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WhatSender is a user-friendly WhatsApp marketing tool, which enables businesses to connect to multiple contacts simultaneously via the WhatsApp Web. It can be used for sending both personal and corporate WhatsApp messages. Additionally, the platform can be tailored to your company's needs.
Key features
- Bulk messaging: Increase outreach effectiveness by sending customized messages to numerous contacts at once.
- Message scheduling: Plan and schedule messages for future delivery to ensure timely communication.
- Media sharing: Offers rich content delivery by allowing seamless sharing of documents, videos, and more
- Contact management: Easily manage and organize contacts for targeted messaging campaigns.
Pros
- Highly cost-effective for businesses of all sizes
- Tutorials available to avoid configuration errors
Cons
- Limited support for advanced analytics
12. Growby
Growby, formerly called Whatso, is a WhatsApp marketing software platform. It is designed to aid new and medium-sized businesses increase sales.
Key features
- WhatsApp chatbot: Automate interaction by using organized chatbot flows to set appointments and collect leads.
- WhatsApp carousels: Enables businesses to use carousel messaging with the help of the free and simple WhatsApp Business API
- Integrations: Continuously automate tailored WhatsApp messages by syncing data from Google Sheets.
Pros
- Allows for precise audience targeting for marketing campaigns
- User-friendly interface
Cons
- Fewer integration options with other tools compared to competitors
13. Whappext
Whappext is a WhatsApp marketing tool that enables bulk messaging to contact numbers that businesses can swiftly import to the platform without having to store/save them
Key features
- One-click import: Upload a list of multiple numbers on the software without saving them to send automated bulk messages.
- Personalized messages: Send customized messages to your customers on WhatsApp with their names and other significant variables.
- Groups grabber: Extract active numbers of group members and utilize them to send marketing messages.
- Auto-replies: Create pre-written responses for common queries and FAQs.
Pros
- High-end user privacy with no data breach
- Supports multimedia messages
Cons
- No edit option for sent messages
- Expensive for small-scale companies
14. Tyntec
Tyntec offers a business-grade platform for WhatsApp Business API connection, which helps companies and their clients communicate more effectively. Its extensive toolkit, which includes verified templates and live notifications, streamlines customer interaction.
Key features
- Message Templates: Generate pre-qualified messages for quicker outreach.
- Advanced Integration: Consolidate several lines of communication into a single system on WhatsApp
- Instantaneous Alerts: Give clients real-time updates to keep them engaged.
Pros
- User-friendly interface for managing messages and creating templates
- Dependable for bulk messaging
Cons
- Limited personalization options
15. CleverTap
CleverTap offers WhatsApp marketing features that enable businesses to communicate with clients using the world's most popular messaging service. Additionally, businesses can use CleverTap to segment their audience into different categories and provide customized WhatsApp broadcasts straight to their inboxes.
Key features
- Single dashboard: Use a unified dashboard to promptly respond to customer requests via WhatsApp live chat.
- Automated replies: Configure and send standard responses for users on WhatsApp if agents are unavailable to respond.
- Campaign ROI: Use the impact of WhatsApp notifications to perform a return on investment (ROI) analysis, which helps businesses decide when and how to use the WhatsApp channel.
- BSP flexibility: Employ pre-packaged WhatsApp connectors with Vonage, Gupshup, Exotel, Haptik, and more.
Pros
- Strong customer segmentation competencies
- Potent real-time analytics
Cons
- Complex user interface due to a large number of features
What are the benefits of using WhatsApp tools?
Here are some of the top benefits of WhatsApp tools for various businesses:
1. Tailored customer experiences
One of the main benefits of using WhatsApp tools for business is personalizing customer interactions. Whether addressing customers by name or offering product recommendations based on their past purchases, WhatsApp tools come with an extensive suite of features that help drive customer engagement.
2. Interactive customer support
WhatsApp tools offer 24/7 customer service, which helps to address common queries and minimize response times. Features like live chats, pre-defined templates, and automated bulk messaging are some examples of improving real-time customer support.
3. Enhances marketing campaigns
Another important benefit of WhatsApp tools is the potential to run focused marketing campaigns. These tools segment existing customer data to send customized offers and promotions straight to your customers' WhatsApp inboxes. This further helps in lead conversion and boosts your business visibility.
4. Enables order management
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WhatsApp tools are revolutionizing order management techniques. From the instant checkout process to sending payment reminders, these tools offer several integrations that simplify various stages of order management.
5. Offers advanced CRM integrations
WhatsApp tools offer several integrations that help to track various metrics like previous purchases and customer preferences in a single unified location. With all of this relevant information, businesses can easily anticipate customer demands and provide superior services.
Tips for choosing the right WhatsApp tools
Here are the most effective tips to help businesses pick the top WhatsApp tool that suits their specific requirements:
1. Identify your business needs
Establish your business goals before examining WhatsApp's features. Are you looking to automate customer support or manage group communications?
Knowing your unique requirements will help you focus your search and select tools that support your objectives.
2. Evaluate features and functionalities
The functionality of many WhatsApp tools varies. Seek out tools that offer necessary features like:
- Automated messaging: The ability to set up automated replies for common inquiries.
- Chatbot integration: Support for AI-driven chatbots to handle customer interactions.
- Message scheduling: Message scheduling options for prompt correspondence.
- Analytics and reporting: Tools that provide information about customer engagement metrics like response rates and message delivery.
3. Think about integration capabilities
Make sure the WhatsApp tools you select work well with your existing systems, such as customer support, e-commerce, or CRM software. Integration features can improve workflow effectiveness and give your team a seamless experience.
4. Verify security and compliance
Check to see if the WhatsApp tools adhere to applicable laws, such as the CCPA or GDPR. Additionally, look for features like secure data storage and end-to-end encryption to safeguard private client information.
5. Evaluate the user experience
Customers and your team both need an easy-to-use interface. Hence, select WhatsApp tools that are simple to use and require minimal training.
Take into account products that provide desktop and mobile versions so that your employees can handle conversations from multiple platforms.
6. Examine testimonials and reviews
Check customer reviews and testimonials to learn about other companies' experiences using the tools you are considering. You can check for reviews on
- Overall satisfaction
- Usability
- Customer service
This information can provide valuable background and help you make an informed decision.
7. Assess pricing schemes
Examine the pricing structures of the various WhatsApp tools to choose which one best suits your needs. Analyze each plan's features to see whether they meet your company's requirements.
You can test the functionality of several tools before committing by taking advantage of their free trials or tiered pricing.
8. Test the tools
If possible, take advantage of free trials or demos to test the tools in real-world scenarios. This hands-on experience will help you assess their performance and how well they meet your business requirements.
9. Resources and customer service
Think about the tool vendor's degree of customer service. Having dependable customer service can be helpful, particularly if you run into problems or require setup assistance. Hence, seek out suppliers who provide thorough resources like FAQs, tutorials, and active help channels.
10. Make a scalability plan
Your company's communication demands may change as it expands. Select WhatsApp tools that will grow with your company and provide more features or more capacity as needed.
This foresight will save you the hassle and additional cost of switching tools in the future.
Boost holistic growth with WhatsApp tools in 2025
Selecting the appropriate WhatsApp tool can revolutionize your company's interactions with its customers. With the correct platform, you can automate tasks and increase CSAT while maintaining personalization.
However, there isn't a single, ideal approach that works for everyone. Choosing a tool that meets your goals is crucial, regardless of whether you're a giant organization in need of sophisticated capabilities or a small firm with a limited budget.
Thus, pause to consider your objectives, expenses, and expansion strategies. With the perfect WhatsApp tool, you can improve customer interactions and spur ROI in ways you never would have imagined.
Looking for WhatsApp tools to empower your sales and marketing team? Head out to Gallabox. From lead capturing to streamlining CX, we provide a wide range of WhatsApp features to scale up your revenue at the best prices.
Start your 7-day free trial today to explore our advanced WhatsApp Business API offerings!
FAQs
How can WhatsApp tools help businesses enhance customer communication?
With WhatsApp tools, businesses can contact customers in real time, offering personalized interactions and immediate support across several channels.
Are WhatsApp tools safe to use for personal and business purposes?
WhatsApp tools are indeed secure with end-to-end encryption. Businesses should, however, make sure that data protection laws are followed when managing client data.
How can I use WhatsApp tools to automate messages and responses?
Use the WhatsApp Business app's built-in tools for streamlining messages and responses. You can configure "Greeting Messages" to acknowledge new contacts, "Away Messages" to notify them when you're not accessible, and "Quick Replies" to send recorded answers to frequently asked questions.
Can I use WhatsApp tools to send bulk messages to multiple contacts?
Yes, you can use the "Broadcast List" option in the WhatsApp Business app to send bulk messages to several contacts.
Do WhatsApp tools allow for message scheduling? How do I schedule messages on WhatsApp?
Yes, many WhatsApp tools allow for message scheduling. To schedule messages, use a third-party tool or WhatsApp Business API that supports this feature. Simply select the message, choose the desired date and time for sending, and confirm the schedule to automate your communication effectively.
Can WhatsApp tools help with WhatsApp group management?
Yes, WhatsApp tools that offer member administration, moderation, and automated responses in group chats can help with group management.
How can I integrate WhatsApp tools with my website or e-commerce platform?
You can include WhatsApp tools into your website or e-commerce platform by incorporating a "Click-to-Chat" button using WhatsApp Business API. This will enable users to click the button and start a live WhatsApp chat with your company.
Are there any WhatsApp tools that support chatbots or AI-driven responses?
Yes, several WhatsApp tools support chatbots or AI-driven responses, including Gallabox, Gupshup, Tidio, and Chatbase.
How do I monitor and analyze my WhatsApp business performance using WhatsApp tools?
You can monitor and analyze your WhatsApp business performance by utilizing built-in analytics features in WhatsApp tools. These features provide insights into metrics like message delivery rates, response times, customer engagement, and interaction statistics.
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