10 Best Zixflow Alternatives for 2025

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On average, small businesses use 20-50 software tools (Source: Cin7). No wonder, many software vendors are going the “all-purpose tool” route and adding more and more features. But the question is: do such all-in-one tools really work?

In this article, we’re analyzing Zixflow to see whether it truly delivers on its promise. Positioned as an all-in-one tool for outreach and lead management, Zixflow also gives you built-in CRM features, multi-channel campaigns across email, SMS, and WhatsApp, and more.

But when a tool tries to do everything, it often fails to do the important things well. With Zixflow, you’ll see this in the lack of feature depth (for e.g. no conversational chatbots), too few integrations (and no webhook triggers; only actions), and quite a few UI quirks.

Let’s explore its strengths, where it falls short, and the best Zixflow alternatives if you need a more specialised solution for WhatsApp automation, CRM, or email marketing.

Why look for a Zixflow alternative?

Still wondering if you should make the switch from Zixflow to a different — more specialized — alternative. We’ve gone into more detail about where Zixflow falls short, so you can make an informed decision.

Because, like we said at the beginning, Zixflow covers a lot — but does it do them well?

Lacks feature depth

Let’s look at Zixflow’s capabilities and how they compare to market leaders when it comes to features. To start with, here are some not-so-advanced features that Zixflow lacks:

Lacks feature depth

Let’s look at Zixflow’s capabilities and how they compare to market leaders when it comes to features. To start with, here are some not-so-advanced features that Zixflow lacks:

No lead scoring options in CRM — so despite being an outreach platform, there’s no way to prioritise high-impact leads.
No conditional logic in forms: Despite the modern, “one-question-at-a-time” form UI, Zixflow’s forms don’t allow you to personalise conversations based on the answers to the previous question.
No auto-ticket-assignment in the shared inbox: There’s no option to assign conversations to a particular user — a feature that’s quite basic in most customer interaction tools.
No two-way, conversational chatbots in WhatsApp: Zixflow allows you to create simple no-code bots via WhatsApp Flows. The sequence usually stops when someone messages back; there’s no AI capability to take the conversation forward.

And as these are pretty basic features, not having them means fragmented workflows. As you scale, you may find yourself needing to invest in other tools to fill the gaps, like a help desk platform to manage customer interactions or a CRM for intelligent lead management.

Lacks integrations

Like with features, Zixflow also comes with a pretty short list of direct integrations. And while it does integrate with Zapier, there are no triggers, only actions. So, while you can send data to Zixflow, you can’t send data from it. This can be a huge drawback if you plan to supplement Zixflow with a more advanced tool for some added functionality.Here’s an example: Let’s say you run an e-commerce store and use Zixflow for WhatsApp marketing. But you’re supplementing Zixflow with Zendesk for customer support. Through Zixflow, you send an automated message confirming a customer’s order. But the customer replies with an issue. You’ll have to manually create a ticket in Zendesk, as Zixflow doesn’t have triggers.

Similarly, you won’t be able to trigger a Slack message, add new contacts to Google Sheets, etc., because you can’t send data from Zixflow.

Usability hiccups

Some users on review sites like G2 have mentioned that setting up campaigns, APIs, and SMS accounts was time-consuming, and they needed to contact the Zixflow team for support.

You might also encounter similar UX challenges when exploring other features. For example, there’s a conceptual overlap between “Collections” and “Lists”. With both being used to organise contacts, new users might find it difficult to know when to use what.Similarly, Zixflow’s AI doesn’t cover reporting — you get only basic charts, and setting them up is a multi-step, manual process: Create Insight (dashboard) > Create Report > Create Chart. Want the same chart in two reports? Not possible. Same report in a different dashboard? Also not possible. Not ideal for building detailed reports.

TL;DR: Zixflow is great if you want to move away from multiple tools, but with its limited features, you’ll either have to make do with what’s there or use manual workarounds to get things done.

Best Zixflow Alternatives at a Glance

Let’s start with a dive into Zixflow’s top competitors — each excelling in their own niche. But first, here’s everything at a glance:

Platform	Tool type	Standout feature	Pricing
Gallabox	WhatsApp automation	AI-powered messaging and automation	Starts at $79 (6 users) / INR 799 per month (3 users); free trial available
Trengo	Marketing automation and sales CRM	AI assistants for content and image generation	Starts at $249 per month; free trial available
Interakt	WhatsApp and Instagram automation	Custom replies to Instagram DMs	Starts at $17 per month; free trial available
Wati	WhatsApp, Facebook Messenger, Instagram DM automation	Custom AI chatbots	Starts at $39 per month; free trial available
Hubspot	Sales CRM	Quote-based sales workflows	Free plan available
ActiveCampaign	Marketing automation and sales CRM	AI lead scoring	Starts at $15 per month; free trial available
Twilio Flex	Contact center platform	Can customize the entire experience	Starts at $1.0 per hour; free trial available
Gupshup	AI conversational chatbots	Industry-specific agentic AI templates	Custom pricing; no free trial
Pipedrive	Sales CRM	AI prospecting tool	Starts at $14 per month; free trial available

Note: The prices listed in the article are the monthly cost if you choose the annual billing option.

1. Gallabox

Best for end-to-end customer lifecycle management on WhatsApp

Build bots quickly by giving Gallabox simple, conversational prompts

If you’re looking for a WhatsApp automation tool that does more than just basic broadcasts, Gallabox is a solid Zixflow alternative. It offers ano-code chatbot builder,AI-powered automation, and more — making it easy to create engaging, multi-step customer journeys without technical headaches.

Unlike Zixflow, Gallabox providesmulti-agent support,conversational chatbots, and auto-assigned tickets, ensuring your team can manage high volumes of customer conversations faster. Plus, 40+ integrations mean your CRM, e-commerce platform, and helpdesk all stay in sync — no data silos, no extra work.

Gallabox’s best features

GPT-powered chatbots: Run automated, two-way conversations by integrating your WhatsApp chatbots with ChatGPT.
Audience segmentation: Group customers by demographics, behaviour, or purchase history to deliver highly targeted campaigns.
Gallabox GenAI: Generate personalised message drafts instantly, helping agents save time and maintain a consistent brand voice.
WhatsApp Payments: Drive more sales by allowing customers to pay right from within the WhatsApp UI.
Auto-assign tickets: Route incoming chats to the right agent based on availability, expertise, or predefined rules for faster resolution.

Gallabox’s limitations

New Gallabox users may experience an initial learning curve.
It supports only WhatsApp and no other messaging channel.

Gallabox’s pricing

Starts at $79 per month for up to 6 users. Gallabox also offers a free trial and a custom plan with advanced WhatsApp automations for large teams with over 25 users.

Start your free trial today!

Gallabox streamlined communication, improved customer service, and increased productivity by 30%. It integrates with CRM, tracks customer interactions, and is user-friendly.

– Hazim Nazir, Quality and Audit Officer, QIC

2. Interakt

Best for SMBs requiring a simple and affordable WhatsApp and Instagram automation tool

Interakt is another WhatsApp Business API solution that allows you to manage customer conversations, send automated messages, and run marketing campaigns on WhatsApp. More recently, they’ve also started supporting basic Instagram automations like answering DMs, “price please” comments, and adding new followers to a giveaway contest list.

Also, unlike Zixflow, Interakt supports advanced WhatsApp automations like click-to-WhatsApp ads and WhatsApp Commerce — not just WhatsApp broadcasts.

Interakt’s best features

AnswerBot: Automate customer questions with a ChatGPT-powered WhatsApp bot.
No-code bots: Build bots and integrate them with your tech stack to ensure your customer data is synced across the board.
Concierge: Use Interakt’s AI tool to analyze which campaigns have the best click-through rates to improve your ROAS.

Interakt’s limitations

App integrations depend on your subscription level. The Starter plan only supports Shopify, while Growth gives you 3 integrations. You’ll need to subscribe to Advanced or Enterprise for more integrations.
For ecommerce users, it doesn’t support product browsing abandonment tracking, so you can’t re-engage potential customers.
Multiple Shopify store owners have found Interakt’s customer support team slow to respond and even unhelpful at times.

Interakt’s pricing

Starter: $17 per month (billed annually)
Growth: $40 per month (billed annually)
Advanced: $50 per month (billed annually)
Enterprise: Custom pricing

3. Wati

Best for businesses requiring custom WhatsApp chatbots

Wati is another popular Zixflow alternative for businesses requiring advanced WhatsApp automations like AI-supported agents and complex chatbots. The Wati custom bots can automate up to 200 steps.

Wati has also started supporting Facebook Messenger and Instagram DMS. No automations, your messages will just be added to the shared inbox for central access across the team. Can be helpful if you don’t have a social media platform to track messages.

Wati’s best features

Chatbot timer: When using AI bots, you can set a 24-hour timer for customers to respond. If they don’t, then the chat will be automatically closed.
Team inbox analytics: Get reports on ticket status, time to respond, and team performance.
Send catalogs via keyword action: Automatically send product catalog when customers type certain keywords.

Wati’s limitations

Chats automatically close if not responded to within 24 hours, so missed conversations can’t be reopened.
It can be expensive for small businesses, especially if you plan to send a lot of WhatsApp marketing messages.
You’ll need to upgrade to the Pro plan to use automations (including drip campaigns) — which is double the cost of the base plan.

Wati’s pricing

Growth: $39 per month for 5 users
Pro: $79 per month for 5 users
Business: $199 per month for 5 users

4. Hubspot Sales Hub

Best CRM for B2B companies requiring a generous free plan

HubSpot Sales Hub is a sales CRM built to track leads, automate follow-ups, and close deals faster. It’s great for small to mid-sized businesses, B2B sales teams, and anyone using HubSpot’s Marketing Hub. If you need a simple, all-in-one tool to manage your pipeline (for free), Hubspot is definitely worth a look.

And unlike Zixflow, Hubspot Sales Hub comes with deeper automations and lead management tools. Not to mention integrations.

Hubspot’s best features

Canned snippets: Create a knowledge base of up to 5000 FAQs to add to live chats and emails.
Prospecting agent: Build a high-quality sales pipeline with an AI-driven prospecting agent that crafts personalized outreach.
Sales automation: Set up to 300 workflows, including quote-based ones.

Hubspot’s limitations

If you’re locked into a certain subscription period — especially post-discount — you’ll have to stick to it throughout, even if you don’t have that many users.
Some features, like Tasks (can’t filter based on task title) and Invoices (can’t create credit notes from an invoice), can be limited.
It’s limited to only lead management, no marketing automations. For that, you need to subscribe to Hubspot Marketing Hub.

Hubspot’s pricing

Free
Sales Hub: $90 per user, per month (billed annually)
Sales Hub Enterprise: $150 per user, per month (billed annually)

5. ActiveCampaign

Best marketing automation and sales CRM platform

ActiveCampaign is a Zixflow alternative that does many things as well — email marketing, social ad management, SMS marketing, and even a sales CRM with advanced pipeline management features. So if you’re looking for an all-in-one Zixflow alternative for outreach and marketing automation, then we definitely recommend it.

ActiveCampaign’s best features

Win probability: Gauge how likely it is to close a deal with AI-powered predictive analytics.
Split testing: A/B test your marketing campaigns to figure out which ones perform better.
AI automations: Describe your workflow in plain English and let AI build your automation.

ActiveCampaign’s limitations

Some features (like dynamic content or custom objects, to name a few) may be a little overkill for businesses planning to run simple email campaigns.
It’s a little complex for new users, especially as there’s not much product training available.

ActiveCampaign’s pricing

Starter: $15 per month for 1 user
Plus: $49 per month for 1 user
Pro: $79 per month for 3 users
Enterprise: $145 per month for 5 users

6. Twilio Flex

Best for enterprises requiring centralized customer support

Twilio Flex is a “programmable” contact center platform that allows businesses to unify and customize customer interactions across various communication channels, including voice, SMS, email, and chat. You can even allow customers to message you directly from social ads with click-to-message CTAs.

Unlike ZixFlow, which only supports a few workflow automations, Twilio Flex allows for extensive customization. Plus, it has AI features — via Concierge — for advanced reporting and conversation routing.

Twilio Flex’s best features

Omnichannel support: It supports voice calls, SMS, email, chat (like WhatsApp and Facebook Messenger), and even custom channels such as in-app chat and video.
Programmability: You can customize every aspect of the platform — from the user interface to interaction workflows like call flows and routing logic.
Intelligent routing: Analyze a caller’s past interactions and CRM data to route calls and chats to the best appropriate agent.

Twilio Flex’s limitations

Some users find the reporting features to be quite complex.
As Twilio Flex operates on a pay-as-you-go model, costs can quickly add up — especially if you add in the time it takes to customize the platform.

Twilio Flex’s pricing

Per-hour pricing: Starts at $1.00 per active user hour
Per-user pricing: Starts at $150 per named user

7. Gupshup

Best omnichannel, agentic chatbot platform

Gupshup is a popular conversational chatbot tool that’s great for any business that’s exploring agentic AI for customer interactions. Not only does it support over 30 messaging channels, but its chatbots are also industry-trained, so they can handle industry-specific queries right out of the box.

Gupshup’s best features

AI agent library: Access a library of 15 pre-built AI agents that are customized for specific industries.
Conversation builder: Build custom agentic bots with Gupshup’s no-code/low-code bot builder.
Customer segmentation: Group your audience based on various criteria, allowing for targeted messaging and personalized interactions.

Gupshup’s limitations

There’s no central dashboard for all team members.
It doesn’t provide a mobile app.

Gupshup’s pricing

Contact Gupshup for custom pricing.

8. Trengo

Best for businesses requiring multilingual help centers

Like Gupshup, Trengo also supports multiple messaging channels, bringing WhatsApp, email, Instagram, live chat, and more into a single inbox. It’s also got strong agentic AI capabilities. But where it really stands out is its team collaboration features. This includes internal notes, intelligent conversation routing, and collision detection to flag if two people are answering the same conversation.

Trengo’s best features

Omnichannel inbox: Manage all conversations from all messaging channels in one central inbox.
Multilingual support: Create a multilingual chatbot and help center in 70+ languages so customers can interact in their own language.
Native apps: Access Trengo any way you want with native apps for not just iOS and Android but also macOS and Windows.

Trengo’s limitations

It lacks some “organization” features like ordering labels and sorting email rules.
Some users have reported syncing issues with the Gmail inbox.

Trengo’s pricing

Boost: $168 per month for 5 users
Pro: $281 per month for 5 users
Enterprise: Custom pricing

9. Respond.io

Best sales and marketing automation platform for franchises

Keap is a CRM and marketing automation platform designed primarily for small businesses. Though its primary focus is customer engagement via emails, it also supports text automations. It’s also one of the few CRMs that allows franchisors to unify all franchisees on a single platform.

Keap’s best features

Appointment scheduling: Use the built-in appointment scheduler — that integrates with Google and Outlook calendars — to help team members manage bookings and automate follow-ups.
Automation builder: Set custom workflows to automate repetitive tasks like lead capture and follow-ups.
AI assistants: Use the AI Automation Assistant to generate campaign assets (emails, landing pages) and AI Content Assistant for personalized email communications.

Keap’s limitations

Pipelines can only be assigned a dollar value — you can’t visualize value by contract or sales volume.
Though Keap is positioned as a solution for small businesses, $299 for two users can be expensive.

Keap’s pricing

Starts at $249 per month for 2 users and 1500 contacts, billed annually.

10. Pipedrive

Best Sales CRM for small businesses

Pipedrive is another solution that initially began as a sales CRM for lead management. Today, it also supports basic email marketing and project management — making it an affordable all-in-one tool for sales teams.

A standout feature is its AI CRM, which acts as your sales team’s virtual assistant — helping them prioritize tasks, analyze leads, and more.

Pipedrive’s best features

Visual sales pipeline: Get a clear, visual representation of the sales pipeline to track deals at each stage.
Pipedrive Pulse: An AI sales prospecting tool, Pulse can score leads and suggest follow-up actions.
Lead inbox: Store incoming leads in a separate inbox until you qualify them.

Pipedrive’s limitations

Custom fields will not be included in AI-generated reports. You also can’t generate pie charts, bar charts, tables, or scorecards with AI. These have to be done manually.
Some features lack depth. For example, follow-up automation exists, but email threading isn’t supported. Similarly, you can drag and drop tasks in the calendar for reassignment only within the same week.

Pipedrive’s pricing