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Picture this: a customer has a question about your product or service, and they want an instant response. Maybe they’re browsing late at night or on their lunch break, and traditional communication methods like email or phone calls just don’t cut it anymore.
What if you could reach them instantly on the messaging app they already use every day—WhatsApp? This is where WhatsApp Business Solution Providers (BSP) come into play.
WhatsApp Business Solution Providers offer businesses a smarter way to communicate with customers. With over 2 billion active users, WhatsApp has become the go-to app for instant messaging, and businesses are now tapping into its power.
These solutions are like the ultimate multitaskers. With automated, personalized replies, you can handle questions anytime.
Plus, the chatbots can send updates, and even provide support, making it all smooth and effortless. it’s like having a customer service team that works around the clock, never misses a beat, and always responds with a smile—without any of the hassle.
That's why, more than half of the users, around 54%, prefer receiving marketing communications and order updates through WhatsApp.
For businesses, this means happier customers, improved response times, and more efficient operations. In fact, businesses have witnessed more than a 50% clickthrough rate in their messages sent through WhatsApp.
So, whether you’re a small business looking to scale or a large brand aiming to provide better customer service, WhatsApp Business Solution Providers are the key to staying connected and keeping customers satisfied.
A WhatsApp Business Solution Provider (BSP) is a third-party company that helps businesses use WhatsApp in a more advanced way.
They offer tools and services that let businesses connect with customers on WhatsApp for customer support, marketing, and notifications. These providers can help businesses set up official WhatsApp Business accounts, manage messages, automate replies, and even integrate WhatsApp with other tools like CRMs. Through these integrations, businesses can use WhatsApp for their entire communication strategy and even implement marketing campaigns.
Companies need to link the WhatsApp Business API to a communication platform to utilize its full range of capabilities.
For this, you can reach out to a WhatsApp Business Service Provider like Gallabox, a specialist who can help integrate features such as bulk messaging and adding multiple devices to a single WhatsApp account.
WhatsApp has its vetting process for certifying a BSP, which means that service providers carrying the BSP certification can be trusted to help you set up your WhatsApp Business API efficiently. These BSPs also act as your point of contact with WhatsApp, including handling all the queries and requisite approvals.
With most consumers glued to their smartphones today, WhatsApp is a particularly effective way of reaching existing and new customers. Around 2.9 billion people globally use WhatsApp and Messenger, with WhatsApp registering a 98% open rate for messages. In comparison, emails register a mere 20% open rate.
The features offered by WhatsApp Business API are revolutionizing the communication landscape. The API provides several significant benefits that can be unlocked with the help of WhatsApp Business Service Providers.
Here are some key benefits of WhatsApp business solutions and how they can transform your business's messaging strategy.
Marketing your business well is a crucial part of running a business today. WhatsApp is an affordable and effective way to reach your customers today.
According to Statista, users worldwide spent close to 16 hours per month on WhatsApp in 2024. This makes WhatsApp an effective medium for businesses to reach out to their customers and inform them about new offers or product launches. Consumers can also stay updated about your company's developments through WhatsApp.
WhatsApp helps businesses establish credibility by giving them the WhatsApp green tick that proves a company has been authenticated and verified by WhatsApp.
Such measures help convince customers that the business they are communicating with is legitimate and an established expert in their field. As a result, when your "verified" business interacts with customers via WhatsApp Business, they are more likely to be receptive to the message.
WhatsApp Business is also a great way to boost sales. For instance, you can send actionable messages with clickable buttons that take customers directly to your offerings and prod them to purchase right from their WhatsApp app.
Additionally, since WhatsApp has enabled payments to be made from the app, your business can receive proceeds from sales right from the app. Along with clickable CTA buttons and quick replies that make your messages more engaging, you can send personalized offers that make your messages more actionable.
WhatsApp allows you to respond to customers in real-time. Some common queries could include questions about products and warranty claims and complaints about existing products or services.
WhatsApp Business API allows you to link multiple devices to a single account, enabling numerous employees to access consumer feedback through WhatsApp. As a result, customers get responses much more quickly, helping them establish trust with your company.
With WhatsApp Business API, you can offer your customers real-time support 24x7.
WhatsApp is accessible in almost every country worldwide. It has a massive reach in countries like India, which alone had over 487 million WhatsApp users in 2023. As a result, your business can reach an enormous base of people whom you could not have contacted otherwise through WhatsApp.
You can use WhatsApp Business to contact not just your existing customers but also reach out to potential marketing leaders. By using WhatsApp Business API for marketing, you can reach out to people anywhere across the globe. As long as you are legalized and able to do so, you can offer goods and services to customers anywhere in the world.
WhatsApp offers end-to-end encryption for all chats across both personal and business accounts. This makes it a safe platform where customers can send their private details without worrying about them getting leaked.
WhatsApp allows you to customize your messages for the consumer you are sending them to. You can personalize your messages to meet different customer interests using emojis and rich text formats, such as videos, images, and audio.
WhatsApp Business API offers a range of analytics to help you better understand your company's metrics and work toward improving them as necessary. WhatsApp allows you to track message delivery and read receipts. This helps you assess when your users are most active on WhatsApp and make tweaks to your marketing strategy accordingly.
Through WhatsApp Business API, you can also track performance metrics for your marketing campaigns, such as click-through, conversion, and response rates. For instance, if you run a marketing campaign that sends people a discount coupon, you can figure out how many people made purchases by visiting your website.
With such insights, business owners can take several measures to make their WhatsApp marketing more effective.
WhatsApp Business API can be integrated with various other solutions, making your marketing structures more robust and effective. WhatsApp can be integrated with a business's content management system (CMS) or even customer relationship management (CRM) system.
If you run an e-commerce website with a CRM system, you can integrate WhatsApp Business API alongside it, ensuring a more streamlined process and workflow.
WhatsApp Business API allows businesses to offer their customers the experience of communicating via a chatbot. Using a chatbot for WhatsApp marketing offers several benefits. Read below to learn more.
If you are based in India and curious to explore the WhatsApp Chatbot option for your business, reach out to Gallabox today to scale your customer experiences, not your team size.
There are many WhatsApp Business Solution Providers (BSP) out there, but how do you know which one is the perfect one for your requirements?
Usually, finding the perfect solution takes a lot of time, but thankfully, we are here to give you a leg up on your search for your BSP soulmate.
Here are key features you should look for in a WhatsApp BSP before choosing one:
As covered before, WhatsApp Business API offers a range of integrations, including e-commerce and CRM systems. To take full advantage of all the benefits, pick a BSP that best understands your business requirements and offers a wide range of integrations.
Marketing is constantly evolving, and with the advent of technologies like artificial intelligence and machine learning, it is set to transform even more rapidly. So, to enhance communication with customers, go for a BSP that is proficient with new-age technologies such as Generative Artificial Intelligence (GEN AI).
WhatsApp Business API allows for a range of automation processes that business can offer their customers.
Thus, your WhatsApp BSP must offer you a range of tools that automate different processes, such as lead generation, sales, marketing conversations, and support on conversational channels.
Templates help personalize the automation process businesses use on WhatsApp. BSPs can provide templates that enable you to personalize messages to leads interacting with your company for the first time or existing customers looking for support.
The templates should aim to reduce the manual effort required by a company to keep customers engaged through WhatsApp.
As your business grows, so do your storage requirements. To integrate globally with the WhatsApp Business Platform, BSPs must invest in infrastructure that can successfully do so.
Many businesses do not wish to take on this responsibility as it can prove expensive and tiresome. However, you must ensure that your BSP can scale up if necessary.
Therefore, find a BSP that can provide solutions unique to your business and scale up as your requirements grow.
Now that you know how to pick the WhatsApp Business Solution Provider (BSP), read on to learn about the best ones operating in the market.
Gallabox is among India's best WhatsApp Business Solution Providers, catering to various industries, including education, real estate, travel, e-commerce, finance, and healthcare. It provides a gamut of services to facilitate entire marketing campaigns through WhatsApp.
Haptik has collaborated extensively with Meta, the owner of WhatsApp, to develop solutions for business clients. It offers a range of integrations, including messaging, CRMs, Livechat, marketing automation systems, connectors, and payment gateways.
Haptik's plug-and-play integrations are popular with many businesses for their ease of use and wide availability of features.
Gupshup is another official WhatsApp BSP that offers a range of conversational features, including conversational commerce, conversational support, and conversational marketing.
This platform is also known for its ease of integration, API call speed, and multi-channel communication capabilities.
CleverTap offers an extensive suite of marketing tools and capabilities, including omnichannel engagement, customer segmentation, and mapping user journeys. It can help create automated campaigns for sending promotional notifications and engaging in two-way conversations with customers to resolve their issues.
Verloop specializes in conversational AI and even offers a language-agnostic bot builder that communicates in any language of the user's choice. Plus, the BSP further offers benefits like omnichannel capabilities, out-of-the-box integrations, and chatbot performance analytics.
Wati is an excellent tool for letting teams collaborate in conversations with customers. More than one support agent can jump in to resolve a customer issue.
An API-driven WhatsApp BSP, 360Dialog equips brands with customer profiling tools and conversion rate tracking to help maximize the ROI on WhatsApp marketing campaigns.
Engati offers WhatsApp marketing automation for businesses engaged in different industries. Its omnichannel experiences span several platforms, such as X, WeChat, Messenger, and Slack.
Key Features
Kaleyra provides multi-channel and integrated communication services to businesses worldwide using its proprietary platform and robust APIs.
It is more prominent as a Communications Platform as a Service (CPaaS) platform, which enables it to offer customer engagement services such as personalized messages, chatbots, and programmable voice services.
Landbot offers a no-code chatbot builder platform with features like Campaign Analytics, Team Inbox, and Testing Environment. Landbot uses OpenAI API keys to provide FAQ bot builders and GPT-3 to generate templates.
Landbot uses GPT-3 to generate templates, enabling powerful conversations with users.
Twilio offers a flexible payment plan for you as you strive to offer the best services to your customers and business clients. Whether you scale up or scale down, Twilio scales with you.
Its WhatsApp Business API features include live simulcasting, a custom video player, and subtitles and closed captions. Along with seamlessness, Twilio's features ensure accessibility as well.
Plivo offers a range of integrations to its users, enabling them to provide various services to their customers. Its WhatsApp AI Chatbot, powered by ChatGPT, provides users with the capabilities to powerfully automate their customer service and support.
Zixflow's WhatsApp Cloud API fulfils a range of functions for businesses, mainly revolving around automating their communications.
With its user-friendly dashboard, Zixflow offers seamlessness in sending dynamic and personalized messages to a large audience.
With dynamic AI agents that offer 90% automation, Yellow.ai is a tool that seeks to redefine how businesses support customers.
With AI-powered agents that speak over 135 languages, Yellow.ai is set to redefine customer service by automating responses, analyzing metrics, and managing dynamic knowledge bases.
Considering the plethora of options available, it's not easy to pick the best WhatsApp BSP for your exact requirements. Here are six tips for choosing the ideal WhatsApp Business Solution Provider:
It is more essential than ever to be available for your customers at all times. Whether you are converting a lead or responding to an existing customer's queries, it is critical to offer responses in real time.
WhatsApp Business API helps with this. Many of these informational tools can be automated, enabling your customers to receive immediate responses to their queries.
Selecting the ideal WhatsApp Business Solution Provider (BSP) can often feel difficult, but knowing your goals and requirements is one way to choose the most appropriate BSP for your needs.
Gallabox is a leading WhatsApp BSP that provides user-friendly WhatsApp workplace solutions. From communication to campaigns, Gallabox has helped various companies increase their reach successfully.
Plus, its robust solutions and integrations can make your WhatsApp interactions much smoother and ensure better customer interactions.
Sign up Gallabox for free today, or visit the website to know more.
Companies that help you integrate WhatsApp Business API into different systems to achieve various tasks are called WhatsApp business solution providers.
Gallabox offers a range of tools that help businesses improve their sales, marketing, and support capabilities.
The WhatsApp Business API is a tool that helps businesses communicate with their customers through WhatsApp. By opting for a BSP to integrate these services, clients can benefit from a range of features, including automation and no-code chatbot creation.
To easily set up your WhatsApp Business API and start benefiting from its numerous features, you can reach out to a WhatsApp business service provider. For a certain fee, they will help you integrate the WhatsApp Business API and start operations.
While WhatsApp does not charge for its API, there are some costs involved such as conversation-based pricing and the costs levied by the BSPs to integrate the API into existing systems.
Picture this: a customer has a question about your product or service, and they want an instant response. Maybe they’re browsing late at night or on their lunch break, and traditional communication methods like email or phone calls just don’t cut it anymore.
What if you could reach them instantly on the messaging app they already use every day—WhatsApp? This is where WhatsApp Business Solution Providers (BSP) come into play.
WhatsApp Business Solution Providers offer businesses a smarter way to communicate with customers. With over 2 billion active users, WhatsApp has become the go-to app for instant messaging, and businesses are now tapping into its power.
These solutions are like the ultimate multitaskers. With automated, personalized replies, you can handle questions anytime.
Plus, the chatbots can send updates, and even provide support, making it all smooth and effortless. it’s like having a customer service team that works around the clock, never misses a beat, and always responds with a smile—without any of the hassle.
That's why, more than half of the users, around 54%, prefer receiving marketing communications and order updates through WhatsApp.
For businesses, this means happier customers, improved response times, and more efficient operations. In fact, businesses have witnessed more than a 50% clickthrough rate in their messages sent through WhatsApp.
So, whether you’re a small business looking to scale or a large brand aiming to provide better customer service, WhatsApp Business Solution Providers are the key to staying connected and keeping customers satisfied.
A WhatsApp Business Solution Provider (BSP) is a third-party company that helps businesses use WhatsApp in a more advanced way.
They offer tools and services that let businesses connect with customers on WhatsApp for customer support, marketing, and notifications. These providers can help businesses set up official WhatsApp Business accounts, manage messages, automate replies, and even integrate WhatsApp with other tools like CRMs. Through these integrations, businesses can use WhatsApp for their entire communication strategy and even implement marketing campaigns.
Companies need to link the WhatsApp Business API to a communication platform to utilize its full range of capabilities.
For this, you can reach out to a WhatsApp Business Service Provider like Gallabox, a specialist who can help integrate features such as bulk messaging and adding multiple devices to a single WhatsApp account.
WhatsApp has its vetting process for certifying a BSP, which means that service providers carrying the BSP certification can be trusted to help you set up your WhatsApp Business API efficiently. These BSPs also act as your point of contact with WhatsApp, including handling all the queries and requisite approvals.
With most consumers glued to their smartphones today, WhatsApp is a particularly effective way of reaching existing and new customers. Around 2.9 billion people globally use WhatsApp and Messenger, with WhatsApp registering a 98% open rate for messages. In comparison, emails register a mere 20% open rate.
The features offered by WhatsApp Business API are revolutionizing the communication landscape. The API provides several significant benefits that can be unlocked with the help of WhatsApp Business Service Providers.
Here are some key benefits of WhatsApp business solutions and how they can transform your business's messaging strategy.
Marketing your business well is a crucial part of running a business today. WhatsApp is an affordable and effective way to reach your customers today.
According to Statista, users worldwide spent close to 16 hours per month on WhatsApp in 2024. This makes WhatsApp an effective medium for businesses to reach out to their customers and inform them about new offers or product launches. Consumers can also stay updated about your company's developments through WhatsApp.
WhatsApp helps businesses establish credibility by giving them the WhatsApp green tick that proves a company has been authenticated and verified by WhatsApp.
Such measures help convince customers that the business they are communicating with is legitimate and an established expert in their field. As a result, when your "verified" business interacts with customers via WhatsApp Business, they are more likely to be receptive to the message.
WhatsApp Business is also a great way to boost sales. For instance, you can send actionable messages with clickable buttons that take customers directly to your offerings and prod them to purchase right from their WhatsApp app.
Additionally, since WhatsApp has enabled payments to be made from the app, your business can receive proceeds from sales right from the app. Along with clickable CTA buttons and quick replies that make your messages more engaging, you can send personalized offers that make your messages more actionable.
WhatsApp allows you to respond to customers in real-time. Some common queries could include questions about products and warranty claims and complaints about existing products or services.
WhatsApp Business API allows you to link multiple devices to a single account, enabling numerous employees to access consumer feedback through WhatsApp. As a result, customers get responses much more quickly, helping them establish trust with your company.
With WhatsApp Business API, you can offer your customers real-time support 24x7.
WhatsApp is accessible in almost every country worldwide. It has a massive reach in countries like India, which alone had over 487 million WhatsApp users in 2023. As a result, your business can reach an enormous base of people whom you could not have contacted otherwise through WhatsApp.
You can use WhatsApp Business to contact not just your existing customers but also reach out to potential marketing leaders. By using WhatsApp Business API for marketing, you can reach out to people anywhere across the globe. As long as you are legalized and able to do so, you can offer goods and services to customers anywhere in the world.
WhatsApp offers end-to-end encryption for all chats across both personal and business accounts. This makes it a safe platform where customers can send their private details without worrying about them getting leaked.
WhatsApp allows you to customize your messages for the consumer you are sending them to. You can personalize your messages to meet different customer interests using emojis and rich text formats, such as videos, images, and audio.
WhatsApp Business API offers a range of analytics to help you better understand your company's metrics and work toward improving them as necessary. WhatsApp allows you to track message delivery and read receipts. This helps you assess when your users are most active on WhatsApp and make tweaks to your marketing strategy accordingly.
Through WhatsApp Business API, you can also track performance metrics for your marketing campaigns, such as click-through, conversion, and response rates. For instance, if you run a marketing campaign that sends people a discount coupon, you can figure out how many people made purchases by visiting your website.
With such insights, business owners can take several measures to make their WhatsApp marketing more effective.
WhatsApp Business API can be integrated with various other solutions, making your marketing structures more robust and effective. WhatsApp can be integrated with a business's content management system (CMS) or even customer relationship management (CRM) system.
If you run an e-commerce website with a CRM system, you can integrate WhatsApp Business API alongside it, ensuring a more streamlined process and workflow.
WhatsApp Business API allows businesses to offer their customers the experience of communicating via a chatbot. Using a chatbot for WhatsApp marketing offers several benefits. Read below to learn more.
If you are based in India and curious to explore the WhatsApp Chatbot option for your business, reach out to Gallabox today to scale your customer experiences, not your team size.
There are many WhatsApp Business Solution Providers (BSP) out there, but how do you know which one is the perfect one for your requirements?
Usually, finding the perfect solution takes a lot of time, but thankfully, we are here to give you a leg up on your search for your BSP soulmate.
Here are key features you should look for in a WhatsApp BSP before choosing one:
As covered before, WhatsApp Business API offers a range of integrations, including e-commerce and CRM systems. To take full advantage of all the benefits, pick a BSP that best understands your business requirements and offers a wide range of integrations.
Marketing is constantly evolving, and with the advent of technologies like artificial intelligence and machine learning, it is set to transform even more rapidly. So, to enhance communication with customers, go for a BSP that is proficient with new-age technologies such as Generative Artificial Intelligence (GEN AI).
WhatsApp Business API allows for a range of automation processes that business can offer their customers.
Thus, your WhatsApp BSP must offer you a range of tools that automate different processes, such as lead generation, sales, marketing conversations, and support on conversational channels.
Templates help personalize the automation process businesses use on WhatsApp. BSPs can provide templates that enable you to personalize messages to leads interacting with your company for the first time or existing customers looking for support.
The templates should aim to reduce the manual effort required by a company to keep customers engaged through WhatsApp.
As your business grows, so do your storage requirements. To integrate globally with the WhatsApp Business Platform, BSPs must invest in infrastructure that can successfully do so.
Many businesses do not wish to take on this responsibility as it can prove expensive and tiresome. However, you must ensure that your BSP can scale up if necessary.
Therefore, find a BSP that can provide solutions unique to your business and scale up as your requirements grow.
Now that you know how to pick the WhatsApp Business Solution Provider (BSP), read on to learn about the best ones operating in the market.
Gallabox is among India's best WhatsApp Business Solution Providers, catering to various industries, including education, real estate, travel, e-commerce, finance, and healthcare. It provides a gamut of services to facilitate entire marketing campaigns through WhatsApp.
Haptik has collaborated extensively with Meta, the owner of WhatsApp, to develop solutions for business clients. It offers a range of integrations, including messaging, CRMs, Livechat, marketing automation systems, connectors, and payment gateways.
Haptik's plug-and-play integrations are popular with many businesses for their ease of use and wide availability of features.
Gupshup is another official WhatsApp BSP that offers a range of conversational features, including conversational commerce, conversational support, and conversational marketing.
This platform is also known for its ease of integration, API call speed, and multi-channel communication capabilities.
CleverTap offers an extensive suite of marketing tools and capabilities, including omnichannel engagement, customer segmentation, and mapping user journeys. It can help create automated campaigns for sending promotional notifications and engaging in two-way conversations with customers to resolve their issues.
Verloop specializes in conversational AI and even offers a language-agnostic bot builder that communicates in any language of the user's choice. Plus, the BSP further offers benefits like omnichannel capabilities, out-of-the-box integrations, and chatbot performance analytics.
Wati is an excellent tool for letting teams collaborate in conversations with customers. More than one support agent can jump in to resolve a customer issue.
An API-driven WhatsApp BSP, 360Dialog equips brands with customer profiling tools and conversion rate tracking to help maximize the ROI on WhatsApp marketing campaigns.
Engati offers WhatsApp marketing automation for businesses engaged in different industries. Its omnichannel experiences span several platforms, such as X, WeChat, Messenger, and Slack.
Key Features
Kaleyra provides multi-channel and integrated communication services to businesses worldwide using its proprietary platform and robust APIs.
It is more prominent as a Communications Platform as a Service (CPaaS) platform, which enables it to offer customer engagement services such as personalized messages, chatbots, and programmable voice services.
Landbot offers a no-code chatbot builder platform with features like Campaign Analytics, Team Inbox, and Testing Environment. Landbot uses OpenAI API keys to provide FAQ bot builders and GPT-3 to generate templates.
Landbot uses GPT-3 to generate templates, enabling powerful conversations with users.
Twilio offers a flexible payment plan for you as you strive to offer the best services to your customers and business clients. Whether you scale up or scale down, Twilio scales with you.
Its WhatsApp Business API features include live simulcasting, a custom video player, and subtitles and closed captions. Along with seamlessness, Twilio's features ensure accessibility as well.
Plivo offers a range of integrations to its users, enabling them to provide various services to their customers. Its WhatsApp AI Chatbot, powered by ChatGPT, provides users with the capabilities to powerfully automate their customer service and support.
Zixflow's WhatsApp Cloud API fulfils a range of functions for businesses, mainly revolving around automating their communications.
With its user-friendly dashboard, Zixflow offers seamlessness in sending dynamic and personalized messages to a large audience.
With dynamic AI agents that offer 90% automation, Yellow.ai is a tool that seeks to redefine how businesses support customers.
With AI-powered agents that speak over 135 languages, Yellow.ai is set to redefine customer service by automating responses, analyzing metrics, and managing dynamic knowledge bases.
Considering the plethora of options available, it's not easy to pick the best WhatsApp BSP for your exact requirements. Here are six tips for choosing the ideal WhatsApp Business Solution Provider:
It is more essential than ever to be available for your customers at all times. Whether you are converting a lead or responding to an existing customer's queries, it is critical to offer responses in real time.
WhatsApp Business API helps with this. Many of these informational tools can be automated, enabling your customers to receive immediate responses to their queries.
Selecting the ideal WhatsApp Business Solution Provider (BSP) can often feel difficult, but knowing your goals and requirements is one way to choose the most appropriate BSP for your needs.
Gallabox is a leading WhatsApp BSP that provides user-friendly WhatsApp workplace solutions. From communication to campaigns, Gallabox has helped various companies increase their reach successfully.
Plus, its robust solutions and integrations can make your WhatsApp interactions much smoother and ensure better customer interactions.
Sign up Gallabox for free today, or visit the website to know more.
Companies that help you integrate WhatsApp Business API into different systems to achieve various tasks are called WhatsApp business solution providers.
Gallabox offers a range of tools that help businesses improve their sales, marketing, and support capabilities.
The WhatsApp Business API is a tool that helps businesses communicate with their customers through WhatsApp. By opting for a BSP to integrate these services, clients can benefit from a range of features, including automation and no-code chatbot creation.
To easily set up your WhatsApp Business API and start benefiting from its numerous features, you can reach out to a WhatsApp business service provider. For a certain fee, they will help you integrate the WhatsApp Business API and start operations.
While WhatsApp does not charge for its API, there are some costs involved such as conversation-based pricing and the costs levied by the BSPs to integrate the API into existing systems.
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