Boost Sales & Automate Support with the Best WhatsApp Business Solution Provider

Expand Your Business's Reach

Marketing your business well is a crucial part of running a business today. WhatsApp is an affordable and effective way to reach your customers today.

According to Statista, users worldwide spent close to 16 hours per month on WhatsApp in 2024. This makes WhatsApp an effective medium for businesses to reach out to their customers and inform them about new offers or product launches. Consumers can also stay updated about your company's developments through WhatsApp.

Establish Your Credibility 

WhatsApp helps businesses establish credibility by giving them the WhatsApp green tick that proves a company has been authenticated and verified by WhatsApp.

Such measures help convince customers that the business they are communicating with is legitimate and an established expert in their field. As a result, when your "verified" business interacts with customers via WhatsApp Business, they are more likely to be receptive to the message.

Generate Sales

WhatsApp Business is also a great way to boost sales. For instance, you can send actionable messages with clickable buttons that take customers directly to your offerings and prod them to purchase right from their WhatsApp app.

Additionally, since WhatsApp has enabled payments to be made from the app, your business can receive proceeds from sales right from the app. Along with clickable CTA buttons and quick replies that make your messages more engaging, you can send personalized offers that make your messages more actionable.

Enhance Customer Support

WhatsApp allows you to respond to customers in real-time. Some common queries could include questions about products and warranty claims and complaints about existing products or services.

WhatsApp Business API allows you to link multiple devices to a single account, enabling numerous employees to access consumer feedback through WhatsApp. As a result, customers get responses much more quickly, helping them establish trust with your company. 

With WhatsApp Business API, you can offer your customers real-time support 24x7.

Reach Customers and Leads Globally

WhatsApp is accessible in almost every country worldwide. It has a massive reach in countries like India, which alone had over 487 million WhatsApp users in 2023. As a result, your business can reach an enormous base of people whom you could not have contacted otherwise through WhatsApp.

You can use WhatsApp Business to contact not just your existing customers but also reach out to potential marketing leaders. By using WhatsApp Business API for marketing, you can reach out to people anywhere across the globe. As long as you are legalized and able to do so, you can offer goods and services to customers anywhere in the world.

Unmatched Security

WhatsApp offers end-to-end encryption for all chats across both personal and business accounts. This makes it a safe platform where customers can send their private details without worrying about them getting leaked.

Personalized Communication

WhatsApp allows you to customize your messages for the consumer you are sending them to. You can personalize your messages to meet different customer interests using emojis and rich text formats, such as videos, images, and audio. 

Analytics

WhatsApp Business API offers a range of analytics to help you better understand your company's metrics and work toward improving them as necessary. WhatsApp allows you to track message delivery and read receipts. This helps you assess when your users are most active on WhatsApp and make tweaks to your marketing strategy accordingly. 

Through WhatsApp Business API, you can also track performance metrics for your marketing campaigns, such as click-through, conversion, and response rates. For instance, if you run a marketing campaign that sends people a discount coupon, you can figure out how many people made purchases by visiting your website. 

With such insights, business owners can take several measures to make their WhatsApp marketing more effective. 

Improved Integration

WhatsApp Business API can be integrated with various other solutions, making your marketing structures more robust and effective. WhatsApp can be integrated with a business's content management system (CMS) or even customer relationship management (CRM) system.

If you run an e-commerce website with a CRM system, you can integrate WhatsApp Business API alongside it, ensuring a more streamlined process and workflow. 

Key Features

• WhatsApp Flows: Convert customer interactions into actionable insights.
• WhatsApp Chatbot: Facilitate seamless communication with operations such as customer inquiries and generate leads.
• WhatsApp Business API: Utilize its user-friendly interface and shared inbox to collaborate effectively.
• WhatsApp Broadcast: Personalize, segment, automate, and amplify your marketing campaigns.
• Click-to-WhatsApp Ads: Transport your audiences through Facebook and Instagram ads to your WhatsApp inbox in a single tap.
• WhatsApp Payments: Accept payments directly from your WhatsApp, eliminating the need for longer payment processes. 
• Integrations: Enhance your marketing campaigns with integrations with CRM, payments, D2C, accounting, scheduling, logistics, and connectors.
• Templates: Leverage over 500 WhatsApp messaging templates that are tailored to different use cases by industry.

Pros

• Gallabox offers many features that together enable businesses to conduct comprehensive operations right from their smartphone. 
• It has a user-friendly interface and offers robust integrations.

Cons

• Some users complained that support was not up to the mark.
• Integrations can be difficult to set up.

Ratings and reviews

• G2: 4.6/5 (150+ reviews)
• Capterra: 4.5/5 (N/A)

Key Features

• Timely messages: Inform potential and existing customers about great deals and offers as they become available.
• Seamless sales: Funnel your leads, convert them to leads, and receive payments all on WhatsApp.
• Efficient support: Offer customers real-time support and product guidance.
• GPT-powered conversations: Enhance the depth of conversations with customers using AI-powered chatbots.
• Product catalogs: Display goods and services in visually rich formats.
• WhatsApp Flows: Customize your customer's journey by collecting qualified leads, thus reducing churn.
• Chat message analytics: Leverage insights such as messages delivered and read to better strategize your WhatsApp chat platform.
• Click-to-WhatsApp Ads: Boost customer acquisition rates through engaging ads that increase CTR and D2C sales while optimizing costs.

Pros

• Haptik provides a comprehensive omnichannel network with AI-powered chatbots that personalize conversations and lead sales conversions.
• It offers intelligent analytics covering a range of parameters, allowing businesses to plan better and design their marketing campaigns. 

Cons

• The features may be a little expensive, considering its basic functionalities.
• Some users believed Haptik was a bit complicated to set up and faced AI limitations.

Ratings and reviews

• G2: 4.4/5 (150+ reviews)
• Capterra: 4.4/5 (40+ reviews)

Key Features

• Conversational marketing: Alert customers to offers, promotions, and back-in-stock notifications.
• Conversational commerce: Enable payments straight through WhatsApp by sending payment requests and reminders.
• Conversational support: Reduce customers' wait time and your business's costs through self-serve flows and AI chatbots. 

Pros

• Gupshuk uses AI judiciously and recently launched the Auto Bot Builder tool powered by GPT-3, which allows users to build a chatbot using content from across the company's records. 
• The platform offers an intuitive design that makes it easy for most customers to use.

Cons

• Some users found the analytical tools to be a little restrictive.
• A few users complained that the onboarding journey's tools were too clunky and difficult to use. 

Ratings and reviews

• G2: 4.4/5 (50+ reviews)
• Capterra: 4.3/5 (N/A)

Key Features

• Template management: Create high-impact messages with rich media and interactive elements to engage customers.
• AI conversations: Leverage AI-prescribed strategies and experiment with A/B and multivariate testing to drive the best-performing messages.
• Message personalization: Derive insights from past messages, behavior, and preferences to personalize messages in real time.
• Optimize conversations: Track engagement trends and assess the campaign performance to measure its impact.
• Pre-packaged with Connectors: Leverage the WhatsApp connectors, including Haptik, Gupshup, and Vontage, or build connectors independently with the Open AI tool. 

Pros

• Using native WhatsApp API, CleverTap caters to various industries, including e-commerce, subscription, edtech, and fintech.
• It helps businesses revive abandoned shopping carts through personalized WhatsApp messages that guide users in purchasing.

Cons

• It does not provide WhatsApp support functionalities.
• Users have been disappointed by the limited features and slow loading of pages.

Ratings and reviews

• G2: 4.6/5 (500+ reviews)
• Capterra: 4.4/5 (50+ reviews)

Key Features

• 24x7 support: Offer assistance to customers where they spend the most time - on WhatsApp. 
• AI chatbots: Automate chatbots to answer common customer queries in order to optimize human time and effort.
• WhatsApp Catalogs: Demonstrate your product range with rich media integrations to customers.
• Click-to-WhatsApp Ads: Divert customers to your WhatsApp chats straight from ads placed online. Streamlining business communication boosts customer inquiries. 

Pros

• Verloop is easy to use, making it popular with all users.
• Its extension automation features help optimize marketing and sales.

Cons

• Some users found bug issues in Verloop, causing a bad user experience.
• Users have experienced chat issues and other challenges in chat management.

Ratings and reviews

• G2: 4.7/5 (200+ reviews)
• Capterra: 4.7/5 (N/A)

Key Features

• Broadcast messages: Amplify your marketing campaign by using high-response WhatsApp messages.
• No-code chatbots: Automate personalized responses through no-code chatbots that respond instantly to common requests.
• Shared Team Inbox: Engage multiple agents to resolve a customer query, thus ensuring speedy resolution.

Pros

• Its user-friendly chatbot builder enables businesses to create customized conversational solutions without any need for coding.
• Customers also appreciate its role-based access, which prevents team members from learning the statuses of their bosses.

Cons

• The dashboard tends to develop a lag, especially while exploring analytics and broadcast history for marketing insights.
• The plans are priced highly.

Ratings and Reviews

• G2: 4.6/5 (300+ reviews)
• Capterra: 4.6/5 (150+ reviews)

Key Features

• Tailored opt-in methods: Amplify your messages by making them interactive or using QR codes, further attracting users. 
• Custom WhatsApp channel: Avail tracking and analyzing campaign KPIs from your defined channels.
• Green Tick verification: Enhance credibility for your business with a green tick and a verified certification from WhatsApp.
• Integrations: Leverage a range of integrations easily added to your WhatsApp Business account.

Pros

• 360Dialog is known for its impressive API call speed, which is higher than many others on the market.
• As an official WhatsApp BSP, it offers documentation support to onboard and help users access new features.

Cons

• Some users reported encountering downtime issues, which resulted in business losses. 
• Multiple users have reported facing issues, including the unauthorized deletion of their accounts. 

Ratings and reviews

• G2: 3.8/5 (N/A)
• Capterra: 3.5/5 (N/A)

Pros

• Engati offers premium customization, which helps brands amplify their marketing initiatives as per their requirements.
• The company offers training while integrating different apps to the WhatsApp Business API.

Cons

• Some customers have experienced navigation issues on the platform.
• The system is priced highly compared to other solutions.

Key Features

• Rich media communication: Reach out to customers with messages containing rich media graphics, including images, videos, graphics, video tutorials, and even QR codes.
• Interactive buttons: Leverage quick replies and call-to-action buttons to ensure immediate customer responses.
• Notification templates: Inform customers about new deals and offers through a range of immediately customizable templates.
• WhatsApp chatbots: Automate conversations with customers to increase their progress along the purchase journey, including by answering their queries immediately.

Pros

• Kaleyra enhances customer care with multilingual support and customizable message templates, boosting its appeal to consumers.
  
  
• Businesses can design multi-channel communication flows using drag-and-drop visual editors on Kaleyra's flow builder.

Cons

• Kaleyra has integration issues, as some users have observed.
• Several users have faced slow performance. 

Ratings and reviews

• G2: 4.4/5 (N/A)
• Capterra: 4.5/5 (N/A)

Key Features

• AI chatbot generator: Turn leads into customers through conversational experiences that drive revenues in a few clicks.
• Appointment booking: Increase meetings with prospects who have a high interest in buying.
• Omnichannel experiences: Leverage the ability to share your content through multiple channels, including Facebook Messenger and WhatsApp.
• Integrations: Enable various integrations that offer a range of services and connect them to Landbot to increase your day-to-day efficiency.

Pros

• Landbot is easy to set up and integrate, with APIs that seamlessly convert leads into customers.
• Users enjoy the independence of systematically tracking visitors to their sites and then offering targeted marketing.

Cons

• Various Landbot users have said it is difficult to set up the system.
• A few users fnd it to be too expensive than its competitors.

 Ratings and Reviews

• G2: 4.7/5 (300+ reviews)
• Capterra: 4.4/5 (50+ reviews)

Key Features

• Programmable messaging API: Allows users to integrate a single multichannel API for sending and receiving transactional messages over different modes including SMS and RCS.
• Verifications for increased security: Cement your customers' trust by verifying users' phone number during sign up or log in for preventing bots and guaranteeing accurate deliverability. 
• Offer delivery notifications: Keep customers' updated regarding the progress of their order and delivery by offering two-way, self-service notifications.
• Reduce no-shows through appointment calendar: Remind customers of upcoming appointments, which they can either confirm or reschedule via their preferred channels.
• Emergency alerts: Send warnings and alerts, such as public safety advisories and event cancellations, to subscribers through their preferred messaging channels. 
• Account Notifications: Update customers on time-sensitive alerts with personalized notifications that help engage them. 

Pros:

• Users prefer it as it's easy-to-use  and can be integrated into almost any software.
• Twilio enables users to reach out to customers through various modes and personalize the messages for better interaction.

Cons:

• Twilio is expensive compared to its competitors.
• In the absence of native applications, it is difficult to configure and integrate with different apps. 

Ratings and reviews:

• G2: 4.2/5 (400+ reviews)
• Capterra: 4.4/5 (400+ reviews)

Key Features

• Simple pricing structure: Plivo levies an uncomplicated pricing structure with a flat fee per conversation. Customers can also benefit from the volume discounts on offer.
• Enhanced security: Plivo offers customers the ability to provide their users with increased security through features like two-factor authentication and generating OTPs.
• Guaranteed delivery: The platform ensures that users' messages are delivered in the shortest possible time across multiple formats. 

Pros:

• Users cite API call speed as one of the best benefits of the Plivo platform.
• Communication varieties are among the other features considered Plivo's best by users.

Cons:

• Users have found Plivo's features to be clunky and said that its dashboard could be easier to use. 
• Customers have also stated that Plivo's documentation could be a little more detailed in certain areas. 

Ratings and reviews:

• G2: 4.5/5 (500+ reviews)
• Capterra: 4.3/5 (50+ reviews)

Key Features

• In-depth API documentation: Set up your unified communication platform by yourself using these developer docs, saving time and costs.
• Trial WhatsApp number: See how your messages look to clients before sending them out.
• Automate incoming chats: Reply to customers' queries, manage interactions, add notes, create activities, save files, and add a contact directly from this unified inbox that offers the opportunity to automate AI-driven two-way conversations.
• WhatsApp flows: Capture responses and feedback from users and push them to a list that you can easily download later for reference. 

Pros:

• Users have listed Zixflow's ease of use and customization among its top features.
• Zixflow's simplicity and automation features are also coveted by businesses as they allow them to reach out to their customers more easily.

Cons:

• Zixflow is reported to have fewer views than other WhatsApp business solution provider.
• Despite its documentation and support, setting up workflows on Zixflow may take longer than expected. 

Ratings and reviews:

• G2: 4.9/5 (N/A)
• Capterra: 4.6/5 (50+ reviews)

Key Features

• Conversational AI: Offers resolution-focused automation combining human and artificial intelligence
• WhatsApp Flows: Creates dynamic flows to launch instant campaigns across the unified platform
• In-house LLM: Provides precise responses to customers through the in-house LLM that achieves less than 1% hallucination rates

Pros:

• Its chatbot development services are easy to integrate and use.
• Users love its automation capabilities and the platform's unified inbox. 

Cons:

• The platform does not offer in-depth analytics of WhatsApp notifications and Click-to-WhatsApp ads.
• While the platform offers developer documentation, integration with customized interfaces using APIs can be complicated.

Ratings and Reviews:

• G2: 4.4/5 (100+ reviews)
• Capterra: 4.5/5 (N/A)