WhatsApp has emerged as a crucial marketing platform for businesses in recent years. According to a 2024 report released by Meta, the Q1-2024 revenue from the Meta Family of Apps was $380 million, of which WhatsApp Business drove 85%. Additionally, according to Meta’s Head of WhatsApp Will Cathart, the platform reached 100 million users in the US alone in 2024.
So, it is crucial to use WhatsApp Business as one of the primary channels of marketing. To give your target audience a seamless way to connect with your business directly on WhatsApp, consider using WhatsApp links.
These links are designed to securely redirect your audience to your WhatsApp channel from your website or apps, and are also known as Click to WhatsApp links. You can also create links for bulk marketing campaigns or feedback forms on WhatsApp.
This blog curates a list of top 10 WhatsApp link generator tools in 2025, discusses the key features to look for, and how to select the best tool for your business. Let’s get started!
A WhatsApp link generator tool is an online software that helps you create short, custom WhatsApp links to share with your audience. Users can click on these links across your digital channels and arrive directly on your WhatsApp chat window without having to store your business’s phone number on their devices.
It thus simplifies the way your target audience can initiate a conversation with you, removing hurdles and resistance to starting conversations with your customers.
Although all WhatsApp link generator tools are unique, they offer a simple method to generate links that usually follow the steps below:
WhatsApp link generator tools cater to a wide variety of messages and link types, enabling flexibility and speed in your bulk marketing campaigns. They are designed to make communication faster and more efficient while improving customer engagement and streamlining interactions.
In order to select the best software suited for your requirements, it is crucial to understand the core capabilities these tools should have. Let’s explore that now!
Six critical capabilities make a WhatsApp link generator tool useful for businesses:
Custom pre-filled messages enable your business to quickly mobilize a campaign using templatized messages for various purposes like feedback, product information, or support messages. It is like a ready-to-send message you can customize with personalization details like customer name, event or promotional theme, etc.
It is handy to have a QR code generation tool built-in in the link generator tool. This way, you can use QR codes in place of links where you want to reduce friction even further and empower users to scan a code to reach your WhatsApp channel instead of clicking on links. This feature is handy if you are marketing through flyers and posters.
One of the most differentiating features of a WhatsApp link generator is the ability to create branded links. Branded links, also known as vanity links, allow you to use your brand name in the URL, establishing more relatability towards the business. They also help enhance brand recognition and trust and make links look more professional.
Analytics and tracking features help you understand how your link-based campaigns are performing. Link generator tools should provide tracking for metrics such as click-throughs, bounce rate, organic traffic, etc. You will also be able to understand user engagement to optimize your marketing strategies.
This feature focuses on generating unique links for each WhatsApp agent that is online. It helps with smart distribution of incoming traffic to ensure response times stay low and customers get an excellent experience each time they initiate a chat.
Integration with other tools such as CRM, email marketing, etc. helps you streamline your marketing workflows and collate customer interactions more efficiently. It also enhances tracking and management of customer interactions.
Scoured from the plethora of options available on the internet, here is a thoroughly screened list of the top 10 WhatsApp link generator tools in 2025:
Gallabox is a comprehensive solution for WhatsApp Business that offers WhatsApp link generator as part of a full-suite, end-to-end feature package for enterprises on WhatsApp.
Gallabox is a one-stop shop for businesses who use WhatsApp as a major outreach channel. It provides features and tools for creating WhatsApp Flows, shared team inboxes, WhatsApp Business API, drip marketing, payments, WhatsApp Shop, broadcasts, and so much more in a single tool.
The end-to-end solutions ensure that your business can capture leads, nurture and convert them on WhatsApp without looking outside for tools or features.
You can start a free trial to explore all these features and improve your WhatsApp marketing today.
Wati is a WhatsApp business API that allows you to set up marketing and advertising through messaging on WhatsApp and social media like YouTube, Facebook, X, etc.
Wati offers additional features that enhance the utility of your links, such as Instagram DMs, catalog, broadcast and bulk messaging, custom notifications, no-code chatbots, and much more. To access these features, you can sign up to their platform for a 7-day free trial to test out all the features.
Kommo is a platform that provides you with tools to start selling with messaging apps. It offers WhatsApp links as part of a larger feature set.
Kommo is a comprehensive suite of tools that help you sell through messaging. You can generate WhatsApp links for various channels and use bots and broadcasting features to power sales. Access features like CRM pipelines, chat inbox, Salesbot, and more features with a free trial of 14 days.
Doubletick is a business messaging solution designed for WhatsApp that offers link generation as one of the many features for the channel
Doubletick offers additional benefits like green-tick verification for your business, unlimited WhatsApp broadcasts with live analytics, third-party apps and CRM integration, AI-powered commerce bot and advanced chatbot for support.
You can also access their mobile app for easy use. Doubletick offers a free demo of their product so you can test all the features.
Create WhatsApp Link is an online tool that is dedicatedly designed for generating links for WhatsApp.
Creating WhatsApp Link only performs one task—creating links for WhatsApp. If your business has tools for every other WhatsApp-related function, you can try this tool. The free version offers click-to-chat links, custom messages, and QR codes, while the premium plan offers all the other features.
Walink is an online WhatsApp link generation tool created by former Yahoo! employees, Brian Acton and Jan Koum. It focuses on the singular task of helping businesses create WhatsApp links.
Walink delivers a single product – WhatsApp link generator – with excellent capabilities like easy integrations, broadcast communications, low-code automation, QRs, and links. You can use the free version to try out the tool. However, features like branded links, multiple links, clicks analytics, and email support are available with premium plans only.
Respond.io offers WhatsApp link generation feature as a part of its larger communications suite that includes social media platforms as well.
Respond.io closes the loop by providing features and tools for next steps as well after your audience comes to your WhatsApp channel by clicking the link. This includes features to capture leads, nurture and convert leads, and retain your customers.
Explore features like team inbox, lead qualification, conversational support, surveys, and renewal reminders that make Respond.io a complete message-marketing package.
AlvoChat is a free WhatsApp link generator that focuses on this feature alone. You also get an API with this tool to ensure integrations are smooth.
AlvoChat simplifies the task of link generation by providing only one feature on the website, and facilitating everything else through its WhatsApp Business API. The website also provides documentation to help the process along. You can set up your WhatsApp with over 20 languages, direct tests without coding, statistics, APIs, and webhooks.
Postcron is an online social media management tool that also provides WhatsApp link generation quickly and easily, right on the website.
If your business focuses more on social media and requires seamless entry in WhatsApp, you can use Postcron to generate quick-access links for redirection. You can insert these links with scheduled social media posts to allow your customers on Instagram, X, YouTube, etc. to reach your WhatsApp channel. The tool also provides collaboration features, a content gallery, and a control panel for effective social media management.
Interakt is an enterprise-grade solution for businesses leveraging WhatsApp and Instagram as marketing and conversion channels. It provides a plethora of useful WhatsApp features, including WhatsApp link generation.
Interakt focuses on WhatsApp as a channel to provide enterprise-level marketing and outreach solutions, like no-code chatbots, WhatsApp Flows, automation, WhatsApp commerce, chat widgets, WhatsApp CRM, notifications library, WhatsApp Business API, and more. You can subscribe to Interakt and access all these features to streamline your WhatsApp business workflows, or start a free trial.
In addition to assessing a WhatsApp link generator for crucial features, you can go through the following checklist to ensure the tool is a good fit for your business:
Generating WhatsApp links is a straightforward task; the tool should not complicate this process. Ensure that the user interface is easy to get used to, and that APIs and plugins are available for quick implementation. Additionally, you can check for guided steps and handy tips throughout the tool that help you navigate its features quickly.
The WhatsApp link generator should offer you options to create branded links and other customization options like inserting logos in QR codes, selecting brand colours for QRs, using custom messages, etc. Also search for custom configuration options that allow you to integrate this software with other enterprise software (like CRM).
Before you commit to a subscription plan, request a trial or a test run to check how many channels you can share the links across. You should be able to embed and share links across social media, websites, emails, etc. in addition to WhatsApp.
Always give preference to tools that have a dedicated analytics dashboard to display information about your campaign performance. You should be able to see all the KPIs at a glance to help you tweak your campaigns.
Additionally, make sure that these insights are presented in an actionable format you can easily understand.
If you are a growing company, you should favor tools that provide advanced features like bulk link generation, API access, SDKs, and multiple integrations with enterprise systems. Sit with the vendors to ensure the tool can scale proportionately with your business’s growth projections.
Check websites like G2 and Capterra for user reviews on the product you are considering. It will help you understand the end-user response and feedback, and whether the vendors are attentive to user complaints. Additionally, check whether the tool offers enough documentation and tutorials to help you use it.
Expanding your business’s outreach involves exploring smart strategies and mobilizing campaigns at locations your target audience frequents – physical or digital. According to WhatsApp, more than 2.9 billion people are using the channel for communications today, putting almost half the world’s population within the reach of your business.
Furthermore, WhatsApp serves a high open rate to your business on a silver plate. Your business can easily tap into this tremendous opportunity by using WhatsApp links, enabling your target audience to find you on this popular messaging channel.
By using comprehensive, all-rounder tools like Gallabox, you can step up your conversion game on WhatsApp with tools that let you reach, understand, market to, and convert your target audience easily.
Sign up for a free trial today to explore Gallabox's all-encompassing features that go beyond generating WhatsApp links.
A WhatsApp link is a URL you append to your website, emails, social media posts, etc. to allow your customers to click on it and reach your WhatsApp Business chat window. Links eliminate the need for users to store your contact information on their devices, reducing friction in initiating conversations with your brand.
WhatsApp links boost your lead generation, enhance customer experience, and set up a direct link for communication between your customers and brand. They allow you to mobilize marketing campaigns on multiple platforms, making it cost-effective.
Boost customer trust in your WhatsApp links by personalizing them with your brand name. Shorter links with brand names in them help customers relate to your business, and they are less hesitant to open these links than full-length URLs.
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