MrMed enhances retention and support with WhatsApp automation

MrMedis an Indian online pharmacy specializing in super-specialty medicines, aiming to make life-saving treatments more accessible and affordable across the country. Headquartered in Chennai, it was founded in 2020 by Devashish Singh and Saurab Jain in response to the challenges patients faced in accessing critical medications during the COVID-19 pandemic.

In the highly sensitive and time-critical world of healthcare, MrMed was struggling with a critical gap — no WhatsApp support for customers. “We were using Freshchat, but it had serious limitations that affected how we connected with patients,” shared Laksh Chhajer, Founder’s Office at MrMed.

The team explored alternatives like WATI and Rasayel, but none struck the right balance between functionality and affordability. That’s when Gallabox stood out.

“Gallabox was the most cost-effective platform that also ticked all the right boxes for us,” Laksh noted.

For MrMed, Gallabox offered a robust set of tools to:

Unlike many tools that charge a premium for automation and integrations, Gallabox provided MrMed.in with a full suite of features at a price point that made sense for a fast-growing startup. “We didn’t want to overpay for basic functionality—Gallabox gave us value for every rupee,” said Laksh.

Unlike many tools that charge a premium for automation and integrations, Gallabox provided MrMed.in with a full suite of features at a price point that made sense for a fast-growing startup. “We didn’t want to overpay for basic functionality—Gallabox gave us value for every rupee,” said Laksh.

With built-in chatbots and WhatsApp flows, MrMed.in was able to automate lead capture, customer onboarding, and FAQs. This freed up the support team to focus on more critical issues, improving response time and reducing manual effort.

Gallabox’s Shared Team Inbox centralized all WhatsApp conversations, enabling customer service reps to work collaboratively. This reduced delays, ensured continuity, and helped deliver a consistent experience across every interaction.

Using Drip Marketing Campaigns and Broadcasts, the team at MrMed.in re-engaged dormant customers, sent timely health reminders, and promoted new offers—driving both retention and repeat orders.

Gallabox’s plug-and-play integrations enabled MrMed.in to connect its WhatsApp workflows with their existing CRMs and support tools. This created a streamlined backend ecosystem, cutting down data silos and manual data transfers.

These goals were all met with the powerful suite of features like chatbots, shared team inbox, broadcasts, and automated flows.

Since onboarding with Gallabox, MrMed has seen a tangible boost in their metrics:

Laksh rates Gallabox a 10/10 when it comes to recommending it to others: