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How Sedar Global improved organisational communication with Gallabox
Explore how Sedar Global shifted from manual tracking to automation, boosting lead nurturing, productivity, and team collaboration with Gallabox.
30%
Overall improvement in business growth
25%
Increase in employee productivity
15%
Increase in customer satisfaction
Sedar Global is a leading brand in home furnishing and interior solutions, serving customers across the Middle East and beyond. With a large and diverse customer base, Sedar needed a reliable system to organise interactions, ensure timely follow-ups, and avoid missed opportunities.
Challenges before Gallabox
Sedar faced three key challenges:
Poor organisation of conversations: With multiple leads and customers across channels, it was difficult to maintain structured communication.
Inconsistent follow-ups: Without reminders or automation, many potential customers dropped off after the first interaction.
Limited visibility into customer status: Tracking ongoing conversations was inefficient, leading to delays and lost opportunities.
Initial solutions tried
Before Gallabox, Sedar attempted to manage communication through WhatsApp’s native features combined with Excel spreadsheets for tracking. This system was time-consuming, error-prone, and unfit for scaling with the business.
Why Sedar chose Gallabox
Sedar chose Gallabox because it struck the right balance between price, usability, and customer support. The platform was not only cost-effective but also convenient to implement. Gallabox’s onboarding and support team provided the guidance needed to transition smoothly.
Sedar also evaluated Zoho SalesIQ, but it lacked the affordability, convenience, and support that Gallabox offered.
Sedar adopted Gallabox with the following objectives:
Nurture leads more effectively by keeping communication timely and consistent.
Streamline customer communication by consolidating channels into a single platform.
Improve team productivity by automating routine tasks.
Automate customer support and follow-ups to reduce drop-offs.
Impact on business growth
Since implementing Gallabox, Sedar has experienced steady improvements:
A 30% overall improvement in business growth.
25% increase in employee productivity, freeing the team from repetitive tasks.
15% growth in customer satisfaction rates, thanks to timely follow-ups.
10% improvement in first-time customer conversion rates, due to structured communication.
Moving from chaos to clarity in customer engagement
Sedar Global’s adoption of Gallabox has transformed its customer engagement process from a manual, fragmented workflow into a structured, efficient, and technology-driven system. By replacing WhatsApp-only tracking and Excel-based follow-ups with Gallabox’s shared inbox, chatbots, broadcasts, and integrations, the organization has significantly improved team productivity, customer engagement, and conversion rates.
Even at an early stage of adoption, Gallabox has proven to be a cost-effective, supportive, and convenient solution that empowers Sedar Global to streamline operations and build stronger relationships with its customers.
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