WhatsApp pricing is changing to per-message from July 1, 2025.
Learn what's newWhatsApp pricing is changing to per-message from July 1, 2025.Learn what's new
PRICING
Automate your sales funnel and grow your business 2X with WhatsApp automation
No credit card required
Free, dedicated onboarding and premium support with every annual subscription.
Plug-and-play chatbots that jump-start marketing and sales automation with integrated workflows for growing teams.
$89
per month, billed yearlyUp to 6 users
Everything in Starter plan, plus:
Chatbot builder with basic connectors
WhatsApp catalogs
Messaging and chatbot analytics
Facilitate enabling of blue tick verification
Carousel message formats
WhatsApp Flows/Forms
Basic messaging API
30+ Native integrations
MOST POPULAR
Ideal for companies looking to grow with advanced WhatsApp automation capabilities + nifty team management features
$197
per month, billed yearlyUp to 6 users
Everything in growth plan, plus:
Chatbot builder with advanced connectors and utilities
Drip campaigns
WhatsApp native payment
Advanced messaging API
Custom roles
Multiple WhatsApp numbers/channels
AI rewrite
Team management
Perfect for large teams ready to unlock advanced, AI-based WhatsApp automation with enterprise-ready security
$377
per month, billed yearlyUp to 6 users
Everything in scale plan, plus:
AI-powered chatbots
Dynamic forms
Enterprise-grade security
IP restrictions
Number masking
Custom integrations
Looking for a solution tailored to your business?
Our sales team is here to help with a personalized plan.
Compare features across plans
Integrate with Zoho to send personalized WhatsApp messages, boost engagement, and close deals. Applicable only for the Growth, Scale and Pro plans
Automate WhatsApp notifications on Shopify to drive sales, recover carts, and support customers.
Handle messages at scale by adding team members to your Gallabox account. Applicable on the Growth, Scale and Pro plans.
Connect multiple WhatsApp Business API numbers to manage conversations with different user cohorts. Available on the Growth, Scale and Pro plans.
Effective July 1, 2025, businesses will be charged per template and not per conversation (as done currently) by Meta. All incoming/user-initiated messages will continue to remain free. The four categories of conversations, as defined by Meta, bear different charges.
Product/service updates, promotions, and offers.
Post-purchase alerts such as transaction confirmations and payment updates.
Sending one-time passwords (OTPs) for account recovery and verification.
User-initiated conversations, which enable businesses to send free-form texts.
Note: All incoming messages are free, effective November 1, 2024.
View category-wise conversation costsNo, WhatsApp API pricing varies from country to country. The conversation costs depend on the recipient’s country and is typically lower in WhatsApp-dense populations such as India. It also differs in terms of the kind of message sent, which falls under four main categories: marketing, utility, service and authentication.
Are there any free tiers or trial versions available for WhatsApp API access? Yes, Gallabox offers a 7-day free trial with free message credits that you can use to send messages to your customers. Effective November 1, 2024, Meta allows a free tier for WhatsApp API access, which enables you to send unlimited service messages to users.
RECOGNITION
200M+
Conversations powered
40M+
Chatbot-driven conversations
20K+
Global active users