Top 10 Features to Look for in WhatsApp Marketing Software

As the leading communication channel for smartphone users globally, WhatsApp has become the most convenient and efficient way for companies to connect with their audiences.

In fact, it is expected to reach three billion unique active users in 2024. This highlights the immense potential of WhatsApp marketing for businesses looking to expand their reach and engage with customers on a personal level.

If you're looking for the best way to harness the power of WhatsApp marketing for your business, WhatsApp marketing tools can help. These tools not only provide a direct communication channel with your customers but also offer features that enhance engagement, automate processes, and provide valuable insights.

Read on as we take you through the top ten features your WhatsApp marketing tool must have. Read on!

What Is WhatsApp Marketing Software?

WhatsApp marketing software is a specialized tool designed to leverage the chat messaging platform for effective marketing and customer communication. It enables businesses to use WhatsApp not just for messaging, but as a comprehensive marketing channel.

This software transforms WhatsApp into a potent marketing and communication channel. It features a suite of tools designed to enhance customer interactions, including broadcasting, audience segmentation, targeted messaging, customizable notifications, marketing statistics, a template library, and automated WhatsApp flows.

With the right software, you can enable real-time, two-way communication and share rich media with your customers. These tools often include the WhatsApp Business API, which is an essential tool to overcome the limitations of WhatsApp business accounts. It integrates your systems and data to boost communication volume and improve user engagement. This integration is crucial for expanding the use cases of WhatsApp marketing, as standard WhatsApp Business accounts have limited functionality.

WhatsApp marketing tools streamline your marketing efforts, making them more efficient and less time-consuming. They also provide robust analytics and reporting capabilities, allowing you to track campaign performance through metrics such as message open rates, response rates, and engagement levels.

10 Features to Look for in WhatsApp Marketing Software

Here are the most essential features you should look for in WhatsApp marketing software:

1.  Broadcasting 

Broadcasting allows you to send bulk messages to a large number of contacts simultaneously. So, you can send important announcements, promotional offers, and updates to your audience quickly and efficiently. 

Look at the below image for reference:

A WhatsApp marketing software must have a broadcasting feature that lets you send messages in bulk. Look for tools that allow you to segment your contacts into smaller, manageable groups based on their responses and share tips.

Gallabox’s broadcasting feature allows you to segment your audience and tailor messages based on their needs to improve responses. You can also set up reply configuration, automate replies, and use multi-product message templates for a more interactive experience. 

2.  WhatsApp Flows

WhatsApp Flows is a feature for WhatsApp Business API users that lets businesses create automated and interactive chat pathways. These flows collect information in a structured format and help you perform various tasks, such as booking a table at a restaurant, scheduling appointments, and driving webinar registrations, all within the WhatsApp app.

Flows allow you to fill out forms directly on WhatsApp. As seen in the image below, users can directly book appointments through WhatsApp:

Look for a tool with excellent WhatsApp flow capabilities. Ensure it offers custom, industry-specific templates to make the process easier. Moreover, check whether it allows you to restructure and optimize your flows for better conversions. 

Designing and implementing structured message flows can help provide a guided user experience and maintain consistent communication.

3.  WhatsApp Template Message Creation

Template messages are pre-approved message formats that you can use to communicate with customers consistently. So, the feature of creating WhatsApp template messages comes in incredibly handy in saving time. Having the ability to customize these templates allows you to tailor your messages to your customers.

Ensure your software lets you personalize messages with recipient names, purchase history, and other relevant details. It should align with your marketing strategy. It is best to select a tool that requires little or no programming skills for customization. 

Some tools also offer AI-powered template generation that helps you create high-quality, engaging, and relevant templates with a simple text prompt. The entire process only takes a few minutes, thus boosting your productivity. 

4.  WhatsApp Chatbot

A WhatsApp chatbot interacts with customers through pre-programmed responses, providing instant support and information. This feature helps handle routine inquiries, manage customer service, and engage users even outside business hours. 

Your WhatsApp marketing tool must offer a chatbot feature that boosts sales with fast responses and customized suggestions. You can use predefined templates and media to reach customers.

You can also qualify and assign the right leads to the right agents based on factors like their responsibilities, location, and expertise. What’s more, you can free up your human resources to focus on more complex tasks.

Gallabox offers an AI WhatsApp chatbot that works with ChatGPT to provide personalized interactions to all your customers. Deliver intelligent and personalized support with Gallabox today!

5.  Click-to-WhatsApp Ads

Here's how easy it is for someone to get more information about the product:

This is the power of Click-to-WhatsApp ads. 

Click-to-WhatsApp ads are among the most effective strategies for increasing interaction and attracting new customers. These ads are published on Meta's platforms (Facebook and Instagram) and offer a direct link that immediately launches a WhatsApp conversation. This enables customers to contact your business quickly. 

What makes these ads better is that they encourage more personal interaction. WhatsApp chats take place in real time, allowing you to handle customer queries quickly. 

Therefore, look for a tool that lets you create click-to-WhatsApp ads easily and take a personalized approach to cater to your audience. 

6.  WhatsApp Drip Marketing

WhatsApp drip marketing involves delivering a series of pre-scheduled messages to customers over a specified period. It is very similar to email drip programs. This tool is useful for nurturing leads, onboarding new clients, and sustaining continuous interaction.

A drip marketing solution allows you to automate the delivery of relevant material to your users, ensuring timely and consistent communication. You can send them new product releases, special deals, and educational content.

Gallabox’s WhatsApp Drip Marketing feature lets you segment your audience, draft your messages using in-built templates, and set up your WhatsApp campaign. You can use templates for customer onboarding, event reminders, product launch updates, and payment follow-up. 

7.  Voice Bot

Voice bots in WhatsApp marketing software use AI to convert text messages into voice notes and can also understand voice notes from customers. This feature provides a more engaging and natural way for customers to interact as they can simply speak their questions or commands.

Voice bots offer 24/7 customer support and can operate in multiple languages, making your business more accessible to a diverse audience. Check if the WhatsApp marketing software you select has this powerful feature.

8.  Integrations

Integrations help create a seamless workflow and ensure data consistency across different platforms. You can synchronize contact information, automate data entry, and streamline your marketing processes. 

Select a tool that lets you connect with your business systems and applications, including CRM software, e-commerce platforms, and marketing automation tools. 

Gallabox integrates with the following tools to make your marketing efforts consistent and smoother:

• CRM: LeadSquared, Odoo, Zoho
• Marketing: MoEngage, HubSpot, Facebook Leads Ads
• E-commerce: Shopify, Woocommerce
• Payment: Razorpay
• Others: Zapier, Google Sheets, Calendly, Zoho Books.

Start your free trial today to take your marketing to the next level with Gallabox’s advanced features and integrations.

9.  Marketing Analytics

Marketing analytics help you determine the success and failure of your campaigns. Therefore, look for tools that give you detailed analytics. 

Tracking key metrics, such as message open rates, click-through rates, response rates, and overall engagement, helps you assess the effectiveness of your marketing strategies, identify areas for improvement, and make informed decisions.

Ensure your tool offers the following:

• Performance metrics like tickets assigned, response times, and average resolution time.
• Inbox analytics that help you improve workflows. 
• Chat and user analytics.

10.  Shared Team Inbox

When it comes to managing customer and team conversations, look for a WhatsApp marketing tool that offers a shared team inbox feature. This lets multiple agents handle interactions from a single number. 

You can view complete chat histories, monitor all conversations, add private notes, and use predefined responses. Employees can also chat with each other internally and resolve queries or discuss concerns.

This allows businesses to assign conversations to agents based on factors such as expertise, geographical location, experience level, and department or function. Additionally, it is good if the software provides restricted access controls, ensuring that team members have access to information only relevant to their roles and responsibilities. This helps maintain data security and streamline communication within the team.

Wrapping Up 

With an ever-increasing number of WhatsApp users, one thing is certain: using WhatsApp for business has never been more important. WhatsApp marketing software is vital for any organization looking to improve communication with its target audience.

Using features like broadcasting, WhatsApp flows, WhatsApp drip marketing, and chatbots, you can streamline your processes and give your consumers a more customized experience.

Choosing the right software can transform your interactions with customers. As you explore the top features, consider how they address your unique marketing needs and objectives.

By choosing a robust and feature-rich platform like Gallabox, you can explore WhatsApp's full potential as a dynamic and powerful marketing channel. 

Start your 7-day free trial today!

FAQs

How can I get more customers on WhatsApp?

You can get more customers on WhatsApp by promoting your number on your social media and website. Moreover, you can offer exclusive deals and updates to present subscribers and encourage them to share your contact with their networks. 

How to use WhatsApp as a marketing tool?

You can use WhatsApp as a great marketing tool through a WhatsApp marketing tool. The tool will help you turn your communication platform into a marketing powerhouse with features like broadcasting, click-to-WhatsApp ads, Flows, analytics, integrations, and more. 

This will help you send personalized messages, offer quick customer support, and promote your products and services better. 

What are the benefits of WhatsApp marketing?

WhatsApp marketing allows direct, personalized communication with customers, leading to higher engagement. It offers a high open rate, supports multimedia messages, and facilitates quick customer support, enhancing customer satisfaction.

How can a WhatsApp chatbot help me?

A WhatsApp chatbot can answer basic questions, provide immediate support, and engage users around the clock. This way, it can enhance your customer experience. Also, it can handle repetitive tasks, streamline workflows, and free up your team's time for more complex issues.

How can I select the best WhatsApp marketing software?

Assess your needs, set a budget, identify essential features, and evaluate its customer support while selecting a tool. Ensure it has features like broadcasting, Flows, chatbot, drip marketing, and click-to-WhatsApp ads. Do not forget to use the tool's free trial to check whether it truly meets your needs.