If your business has a digital presence, you would most probably know that your
potential customers come from various sources like the physical store, site or
app. Since today’s customers are present everywhere, you should also be
available everywhere. While being available on all channels is important,
something much more important is to provide the same level of service across all
the platforms. Hence, comes the need for an omnichannel approach.
What is an omnichannel customer experience?
An
