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Interakt vs AiSensy: Deep dive analysis and guide

May 12, 2025

Approx

6 min read

If you’re reading this article, you already know that there’s a pressing need for WhatsApp Business automation tools like Interakt and AiSensy.

Without an effective automation tool, handling a flood of customer queries and prospect messages can be a trek that eats into your productivity. This can result in slow response times, missed opportunities, and dissatisfied customers, jeopardizing your speed to scale CSAT and revenue.

According to a HubSpot report, 71% of service professionals plan to boost their automation investments for better customer service. Meanwhile, 73% want to enhance customer experiences by incorporating more automation.

By automating responses and sorting incoming messages, these tools ensure no query goes unanswered.

This, in turn, helps you:

Improve your efficiency and responsiveness round-the-clock
Save time and tie every conversation to sales, marketing, or support outcomes
Elevate the quality of customer conversations with interactive templates

This article will explore two powerful automation solutions—AiSensy and Interakt. We'll compare their features, pricing, pros and cons and provide insights into real-world applications to help you choose the best fit for your business needs. Read on!

What to look for in WhatsApp Business automation tools like Interakt and AiSensy?

When scouting for WhatsApp Business automation tools, consider several key features that can significantly enhance customer service operations.

Here’s what you should look for in tools like Interakt and AiSensy:

WhatsApp Business API integration: This feature provides direct access to WhatsApp’s official API, ensuring reliable message delivery and the ability to scale as your customer base grows. You want a tool that won't let you down as you expand.
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WhatsApp flows: Look for automation tools that allow seamless creation and management of WhatsApp flows. These should support custom message sequences, conditional logic, and quick replies to guide users efficiently through various queries and interactions.
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WhatsApp payment: Ensure the tool integrates WhatsApp's payment system for smooth transactions. It should support multiple payment options, provide a secure checkout process, and enable real-time payment tracking.
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WhatsApp shop: An ideal tool should offer a built-in shop feature, allowing businesses to list products directly on WhatsApp. It should simplify product browsing and inventory updates.
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AI integration and chatbots: AI powers these tools to offer personalized and intelligent responses that mimic human interaction. Chatbots can manage customer queries around the clock, dramatically cutting down your team's manual workload and speeding up response times.
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Shared team inbox: A centralized inbox is crucial for team collaboration. It ensures that customer conversations are managed efficiently and everyone on your team is on the same page.
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CRM integration: Seamless integration with your existing CRM systems means all customer data is at your fingertips, allowing for highly personalized interactions and smarter customer relationship management.
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Customer segmentation: Effective segmentation allows you to target specific groups of customers with tailored messages and campaigns.
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Seamless UI and learning curve: A WhatsApp automation tool should offer an intuitive, user-friendly interface with minimal training required. The simpler the platform, the quicker teams can adopt it and start managing customer interactions. A hassle-free experience increases productivity and reduces time spent on onboarding and troubleshooting.
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Lead lifecycle management: The tool should include robust lead management features that help teams capture, nurture, and convert leads effectively. Look for automation that enables timely follow-ups, segmentation, and lead scoring. Efficient workflows ensure better engagement, allowing sales and marketing teams to maximize conversion opportunities.

Now that we know about business automation tools and their features, let’s examine the two prominent tools, AiSensy and Interakt, and find out which is perfect for your business.

Interakt review

Interakt is a powerful WhatsApp marketing platform that enhances customer interactions on WhatsApp and Instagram. It integrates seamlessly with the WhatsApp Business API for reliable messaging and scalability.

The platform offers AI-powered campaigns to attract and retain customers, automated customer support to improve response times, and shared inboxes for effective team collaboration.

Top features of Interakt

Interakt enhances customer engagement on WhatsApp and Instagram with its robust feature set designed for scale and efficiency.

Let's explore some of its top capabilities and features:

1. WhatsApp Business API integration

Interakt provides seamless access to the WhatsApp Business API, enabling businesses to send messages reliably and scale their communication strategies as they grow. This integration allows for automated retries, which can increase the rate of messages sent.

2. AI-powered WhatsApp campaigns

With Interakt, you can engage new customers and re-engage existing ones using AI-powered WhatsApp ads and campaigns. This feature not only automates the creation of targeted ads but also optimizes them for maximum engagement and conversion.

3. Automated customer support on multiple platforms

Interakt extends its automation capabilities to customer support by integrating WhatsApp and Instagram. You can automate responses to FAQs and direct queries to the right department or agent, improving response times and overall customer satisfaction.

4. Shared team inbox and CRM integration

A shared team inbox ensures that no customer queries slip through the cracks, while CRM integration provides your team with necessary customer insights to personalize interactions. These features are crucial for managing large volumes of messages and maintaining a high standard of customer service.

5. WhatsApp catalogs & native payments

Interakt incorporates WhatsApp Catalogs into your chat interface, allowing customers to browse and purchase products effortlessly.

Additionally, Interakt supports native payments within WhatsApp, streamlining the transaction process. This integration not only facilitates a smoother shopping experience but also enhances the overall effectiveness of your sales funnel by minimizing the steps to conversion.

Pros and cons of Interakt

Interakt offers robust features for automating WhatsApp-based customer communication, delivering substantial value in streamlining interactions. However, like any tool, it comes with certain limitations that businesses should consider before making a commitment.

Here’s a closer look at the pros and cons to help you determine if it’s the right fit for your needs.

Pros:

Handles incoming queries from diverse platforms: Automatically responds to customer inquiries from websites, social media, and other channels, saving growing businesses time and effort.
Handles incoming queries from diverse platforms: Contributing to a solid WhatsApp dialogue, the tool has seen a doubling of repeat purchases via its impressive abandoned cart recovery feature.
Manages large-scale outbound campaigns effortlessly: In addition to inbound queries, Interakt effortlessly manages large-scale outbound campaigns. Its potent features allow businesses to manage multiple agent chats, collect and analyse feedback, and elevate the quality of customer interactions.
Simplifies customer management and sparks clear communication: The unified team inbox feature, coupled with automated responses, simplifies customer management and sparks clear and straightforward communication.
Keeps customers proactively informed about their order status: Interakt users note how beneficial it has been in keeping customers informed about their orders and reducing inbound calls and status-related information requests.

Cons:

Restricted targeting features: Some users have pointed out that Interakt lacks the in-depth targeting capabilities seen in platforms like Facebook or Google Ads, which limits its effectiveness for them.
Steep learning curve: For all its features, learning to use Interakt can be like trying to ride a unicycle while juggling; it takes practice!
Inefficient analytics: Users report complications navigating the platform due to vague template approval rules and subpar analytics.
Complicated UI: The consensus indicates a need for enhancement in the user interface, particularly the mobile app experience.
Poor navigation: Most users agree that the platform's navigation capabilities might get you lost faster than a hedge maze at night.