The Tale of Hugg Beverages
Hugg Beverages is a bold D2C venture brought to life by two remarkably innovative siblings, Harsh and Tanvi. Believe it or not, these two haven't swallowed a pill in over eight years! While it may sound unbelievable, this duo firmly stands by the mantra of 'Food is Medicine’ and medicine is, well, not always necessary.
Why opt for a chemical cocktail when your daily sustenance can keep you fighting fit? According to research, around 50-60% of those ghastly tablets we consume across our lifetimes (totalling an eye-watering 14,000) are, quite frankly, superfluous. So, armed with this belief, Harsh and Tanvi launched Hugg.
Their daring mission? To provide gutsy alternatives to conventional medicine with their range of 100% authentic, ingredient-packed beverages. They are giving pesky digestive issues a run for their money using the secret weapon of traditional Indian ingredients. These drinks don't just tickle our taste buds, they deliver some seriously measurable results.
Challenges Encountered by Hugg
Managing a booming beverage business has never been a walk in the park, and Hugg sure had its fair share of roadblocks.
Inability to convert leads from ads
Hugg was like a child in a candy store, surrounded by an alluring array of possibilities but unable to turn them into profitable sales. However, their previous WhatsApp Automation Tool failed them, like a deflated party balloon that promised much but delivered little.
Struggling to hold on to existing customers
Keeping existing customers happy was a herculean task. Customer support was as automated as a manual car wash, and boosting team productivity was like trying to coax a snail into a sprint. Acquiring new customers was a hill they had yet to climb, with their conversion rate barely reaching 10%
Inflexible WhatsApp automation platform
Hugg’s team was eager to make things happen, but they were hampered by an unimaginative, inflexible, and feature-poor WhatsApp Automation tool. The sparkle in their team’s eyes faded as they struggled to make the best of a bad situation by trying to integrate their existing tech stack manually with the platform.
The overflowing Spreadsheet nightmare
Hugg was in the midst of customer response chaos and they had absolutely no way to collect customer feedback. To make matters worse, Google Sheets was uncooperative, like an ex who refuses to communicate. There was no way to know for sure if our lovely customers were even receiving responses, or if they were disappearing into the void.
Hugg's Partnership with Gallabox for WhatsApp Automation
Hugg was struggling to find ways to streamline their ad management, eliminate inefficiencies, and reduce costs. Gallabox, a WhatsApp business automation solution, offered them all the tools they needed to achieve their goals.
Gallabox allows growing businesses like Hugg to save time and money, while also providing a better customer experience. Hugg used Gallabox's platform to increase trust, improve lead conversion, and enhance productivity while offering room for flexibility.
Play Well with Existing Tech Stack
Gallabox helped Hugg significantly reduce their overhead costs and manual redundancy with ready-to-use connectors. With Gallabox, Hugg created custom workflows that trigger messages based on specific events.
This saved Hugg and its team you a lot of time and effort, as they no longer had to manually send messages or update spreadsheets. Gallabox also helped them integrate seamlessly with popular platforms like Razorpay and Woocommerce, making it easy to add payment processing and e-commerce functionality to their website.
Making Support Operations
By leveraging the power of Gallabox, Hugg connected their Woocommerce and Google Sheets with ingenious formulas, they have been able to masterfully categorize which customer receives which message and precisely when.
But that's not all! Gallabox’s intelligent chatbots work around the clock enabling the team to deal with almost 800 queries a day with only a small team. These tireless digital assistants answer repetitive questions, freeing up human employees to focus on more complex tasks.
Harsh Doshi
Founder & CEO, Hugg Beverages
In today's world of instant gratification, the ability to answer customer queries quickly and accurately is not just an advantage, it's a necessity!
These chatbots didn't just answer questions. They also gathered data for lead qualification. That's like having an assistant who never sleeps - and never asks for a raise!
- 24/7 customer service? Check.
- Elevated customer satisfaction? Obviously!
- A streamlined operation with reduced overheads? You bet :)
Turning Conversations into Conversions with Gallabox
Hugg's conversion rates for first-time customers increased dramatically to over 30% after implementing Gallabox. They have been working diligently to improve their funnel, and it has certainly paid off!
Stripping away the clichéd rehearsed responses, Gallabox empowered Hugg with a fusion that was a perfect balance of personalisation and automation. In addition, they cleverly increased their quiz-to-sample purchases by 20% using Gallabox flows.
It appears that Hugg has been "hugging" success quite tightly with Gallabox!
Harsh Doshi
Founder & CEO, Hugg Beverages
