With over three billion users worldwide, WhatsApp is currently considered one of the best communication platforms of today’s generation as the app has become a vital part of people’s daily lives. Since most people are familiar with the app, it has become a great business communication tool for companies across the world. WhatsApp Business, the business app from WhatsApp, is preferred by most small and medium businesses that want to connect with a large group of clients and customers. While integrating the business app or the API is the first step, there are a lot of additional steps that your business can take to maximize the potential of using WhatsApp Business.
Why should you integrate WhatsApp into your website?
Many business owners use WhatsApp Business but they forget to showcase that they provide the ability for customers to communicate through WhatsApp. One of the ways that they can do it is by integrating WhatsApp into their website. Integrating WhatsApp into your website can offer several significant benefits to your business. We'd like to outline some of the most critical ones here:
Increase engagement on your website
As mentioned earlier, WhatsApp greatly improves customer engagement. This is simply because it is the most popular app. Today’s customers expect businesses to proactively reach out to them. Rather than incorporating some other communication platform, integrating WhatsApp will help businesses to have one-to-one communication with interested customers on a platform that they are familiar with. A WhatsApp button on your site also increases the trust factor between your business & customers, which will further increase engagement.
Suggested Read: How to Create a WhatsApp Chatbot: No-code Guide
Keep in touch after visitors leave your website
A WhatsApp integration on your website will basically be akin to adding a live chat tool to your site. While both might be synonymous in nature as they offer several similar features, there is a significant difference. When a customer raises a query through live chat, they have to stay on the page till they receive an answer. This is a two-way sword as it both tests the customers' patience and increases the stress on your customer service team. Since WhatsApp routes all the chats to the app, you can answer the query even when your customer leaves the page. This way you can stay connected with your customers longer and build lasting relationships.
Give personalized assistance in the customer’s own language
WhatsApp helps businesses cater to the demands of their customers in their own language. As people are increasingly becoming mobile-first, businesses need to ensure that they can provide better customer service by communicating in the customer's language and even by providing help in the native language. Integrating WhatsApp into your website will allow you to reach customers across India and offer personalized assistance to them in their native language.
Share rich media content with customers easily
With Instagram, YouTube and other visual platforms taking a center stage in today's digital communication scene, customers expect businesses to incorporate visual media in their customer service portfolio. WhatsApp helps you to engage with your customers efficiently by sharing images and videos with them. From simple product images to demos and visual guides, WhatsApp can help you elevate your customer service offering and provide a better customer experience.
The top three ways you can integrate WhatsApp into your website
Now that we’ve outlined the benefits of a WhatsApp integration on your website, we would like to outline three major ways to do that:
Add WhatsApp link to website (Click to chat)
One of the simplest ways to incorporate WhatsApp into your website is by creating and adding ‘Click to chat’ links. Once a visitor or a customer clicks on the link shared on your website, they will be transported to a WhatsApp chat screen either on their phone or on WhatsApp Web. This allows them to directly chat with you or any of your customer support executives. Some WhatsApp service providers like Gallabox, even allow you to add personalized messages to greet the customers.
Steps to generate WhatsApp link with Gallabox
- Enter your WhatsApp Business Number with Country Code on the WhatsApp Link Generator page.
2. Add a personalized message (optional) and preview the content. This can help you connect with your customers better.
3. Click on Generate my link to generate your unique WhatsApp Business link and a unique QR code.
Chat through WhatsApp’s QR Code
QR codes are the latest addition to WhatsApp’s ever-expanding list of features. It allows your business to simplify both online and offline customer acquisition. With Gallabox, you can generate a unique WhatsApp QR code. You can simply paste the WhatsApp QR codes to your website and they can be easily scanned by interested customers. QR codes can also help you boost your offline engagement as they can be pasted in physical stores and other locations.
Add WhatsApp Chat Button to the website
The next popular method of WhatsApp integration is adding a WhatsApp chat button. When compared to links, chat buttons are preferred by businesses because it allows for more customization. WhatsApp chat buttons also show up much more prominently on the website and thus can be noticed by customers easily. Gallabox also allows businesses to easily create personalized WhatsApp chat buttons. Let’s look at the steps below
- Add your WhatsApp details including the business number, business name and an availability tag. This availability tag represents the status.
2. Customize your widget: You can add a Business Logo or a unique chatbot avatar; a personalized welcome text that will be displayed when your customer lands on your screen.
3. Add a generic question and a list of options to further help your customers (optional).
4. Choose the placement of your widget and add a customized Trigger Message.
5. Click on Generate Widget Code and embed the generated website code on the desired webpage. You can also enter your email address to get your widget details in your mail.
WhatsApp Website Integration: Automate WhatsApp Chat on your website.
One of the most unique selling points of WhatsApp is its ability to help automate customer conversations. Both WhatsApp Business, which was created for small businesses, and WhatsApp API, which was created to help enterprises, allow businesses to automate their customer support.
WhatsApp API does it better because it seamlessly integrates with your business CRM and allows your business to provide a seamless omnichannel experience for the customers.
With WhatsApp API, you can create pre-approved template messages that can be sent as automatic notifications to customers. These include greeting messages, away messages, broadcasts and other custom notifications that can be set up in response to specific customer actions. These allow your business to be responsive and capture customer attention immediately. For more about automated notifications, you can read our WhatsApp Notifications blog.
WhatsApp API allows your business to send quick auto-replies to your customers. These quick replies are a set of predefined messages that you can create based on what your customers are frequently asking about. By creating good auto-replies, your customer support team can instantly solve customer queries. To know more about automatic replies, check out our blog post.
Gallabox’s WhatsApp API integration allows your entire customer support to view all your customer conversations on a single screen. In addition, it also allows for a collaborative environment where conversations can be labelled/tagged and sent to the respective team/executive instantly.
For growing businesses, WhatsApp chatbots are a definite must because it allows them to completely automate an entire conversation flow with little to no human intervention. By creating questions and answers/lists of options that can guide your customers, you can generate an automated response system that lets your customers solve their problems faster. And what’s better, Gallabox allows you to do it easily without any use of complicated codes.
Suggested Reading: How to Automate WhatsApp Business Messaging
Start to Integrate WhatsApp to your Website with Gallabox Today!
There's no doubt that integrating WhatsApp on your website offers great returns. So, don't miss out on all the benefits that WhatsApp integration can offer. With Gallabox, integrating WhatsApp into your website is easy. So add WhatsApp chat to your website now and boost your revenues now!
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