Send WhatsApp messages from Google Sheets easily.

From managing extensive contact lists to sending bulk messages, every business today prioritizes meaningful communications with its customers.

Whether you’re sending promotions, order updates, or reminders, each message matters. However, manually copying and pasting texts to contacts can be tedious.

Now, what if you could automate this entire process right from Google Sheets? Integrating WhatsApp with Google Sheets addresses these issues head-on. This powerful integration allows you to automate message distribution directly from your dataset.

This blog walks you through the top benefits and tailored guides for sending WhatsApp messages from Google Sheets. Let's get exploring!

Overview of sending WhatsApp messages from Google Sheets

Sending WhatsApp messages from Google Sheets enables businesses to automate communication directly from their spreadsheet data. This integration means phone numbers and messages can be seamlessly sent without manual entry.

It helps in:

• Enhancing operational efficiency
• Improving customer engagement
• Facilitating timely outreach
• Allowing bulk messaging and personalized notifications

Businesses looking for efficient, cost-effective communication solutions can send WhatsApp messages from Google Sheets through advanced tools and approaches.

Methods to send WhatsApp messages from Google Sheets

Here are the most popular methods to send bulk WhatsApp messages from Google Sheets:

1. WhatsApp Business API

Using a Business API like Gallabox allows you to send WhatsApp messages straight from Google Sheets. It lets businesses link Google Sheets to their WhatsApp Business account, enabling smooth message delivery based on available data in the spreadsheet.

This is particularly beneficial for organizations that need to send bulk notifications or reminders to customers. It helps in saving time and minimizing manual labor.

2. Google Apps Script

Users can create custom scripts to employ the WhatsApp API's capabilities to automate message sending from Google Sheets data.

This approach provides flexibility for businesses requiring customized messaging solutions based on particular triggers or conditions in their spreadsheets.

3. Third-party add-ons

Users may send messages straight from the Google Sheets interface with several add-ons, especially for WhatsApp messaging integration. Due to its efficiency and ease of usage, this solution may appeal to those who prefer a simple setup without intricate programming or API adjustments.

Step-by-step guide: Sending WhatsApp messages using Google Apps Script

The Google Apps Script connects to Google Sheets and obtains customer data, including phone numbers, to send WhatsApp messages.

Here are the steps you need to follow to send WhatsApp messages from Google Sheets free using Google Apps Script:

Visit developers.facebook.com and select the Create App button.

Pick a name for your app (avoid using trademark names) > Hit the Create App button to start the app creation process.

To enable WhatsApp messaging in your app, select the WhatsApp icon on the following screen after the app has been established.

On the following page, make sure to connect your Facebook business account to your WhatsApp app. Additionally, if you do not currently have a business account, you can now set one up.

Add recipient's contact number > Design template message > Personalize your message.

Now that we have finished configuring Facebook and WhatsApp, let's work on the Google Sheet that will automatically deliver these customized WhatsApp messages.

In the Google Sheet's Phone number column, enter the phone numbers (along with the country code). Only numbers that you have confirmed with your trial WhatsApp account in the preceding stage should be added.

You can now open the underlying script by selecting Apps Script from the Extension menu. Use the data you copied in the earlier stages to replace WHATSAPP_ACCESS_TOKEN and WHATSAPP_TEMPLATE_NAME.

Hit the Run button in the Apps Script editor to send the WhatsApp message to the mentioned phone number right away.

Benefits of automating WhatsApp messages from Google Sheets

Here are the top benefits of integrating WhatsApp and Google Sheets to automate business messaging and more:

1. Streamlines workflow

Traditionally, sending messages often involves copying and pasting data, a process that can be time-consuming and prone to human error.

By automating this procedure, users can create message templates in Google Sheets that match particular data entries. This implies that messages can be sent automatically without human intervention upon input of new data.

As a result, teams are free to concentrate on more strategic work instead of getting weighed down by tedious administrative responsibilities.

2. Increases scalability and responsiveness

Automating WhatsApp messages allows for faster response times for communication requirements.

For example, once data is entered into the sheet, the messages can be scheduled to broadcast immediately if a business wants to inform customers about new products or services. This equips businesses to handle large messaging volumes without adding to their workload.

Read more: How to Schedule WhatsApp Messages? - A Step by Step Guide

3. Boosts WhatsApp broadcast campaigns

Businesses can use broadcast messages to contact multiple customers at once. By using Google Sheets to automate these broadcasts, you can effectively manage contact lists and customize messages for particular audiences.

This targeted approach leads to higher engagement rates as messages can be personalized based on customer data collected in Sheets.

4. Helps in tracking engagement

Businesses can track how recipients respond to messages by connecting Google Sheets to WhatsApp messaging.

May it be monitoring responses or tracking link clicks, you can leverage the insights to plan your further outreach strategies.

5. Improves customer support

Eliminate missed opportunities as a result of delayed customer outreach. By integrating Google Sheets, you can automatically assign the appropriate leads to sales representatives or customer support agents based on a variety of criteria like time zone and location.

Additionally, automated messages can be programmed to provide instant replies to common inquiries or updates about order statuses.

Seamless WhatsApp & Google Sheets integration with Gallabox

Gallabox is a WhatsApp Business Service Provider (BSP) that offers high-end integration to automate sending WhatsApp messages from Google Sheets.

Follow the below steps to access Google Sheets from your Gallabox account.

Navigate to Integration from the left menu, then select Google Sheets from the list of apps. You'll be taken to the Google Sheet's "Make a Copy" page.

After selecting Make a Copy, you may change the Google Sheet's name from Copy of Gallabox WhatsApp Broadcast v221010.0 to whatever you like. Next, add the contact information for the broadcast.

Press the Gallabox icon as indicated in the screenshot below after entering your contact information, including your name and phone number.  Next, select WhatsApp Broadcast.

You need to authorize the Gmail account connected to your Gallabox account. After clicking Continue, choose Advanced. To proceed, choose Gallabox WhatsApp Unsafe. Enable the required permissions on your Google account.

Once you have permission, you need to configure your Gallabox account in Google Sheets.

Tap on the Gallabox option and choose WhatsApp Broadcast. Click Submit after entering your Gallabox email address and password.

Tap on Account Config to set up your account using your API Secret and API Key. You will be asked to select the number and enter the relevant information.

After entering the API Key and API Secret go back to Home via the pop-up.

Select Run Once or Run on Edit under Run Broadcast to send messages to the contacts mentioned in the Google Sheet.

Voilà! You are now ready to broadcast WhatsApp messages using Google Sheets.

Optimize your WhatsApp messaging with Google Sheets

Segmenting customers is essential when it comes to WhatsApp broadcasting. This is because it enables companies to send tailored messages to various demographics, thereby developing a diverse marketing approach. Google Sheets allows business owners to arrange their clientele into groups swiftly.

On this note, you can level up your automation journey with Gallabox!

We offer seamless integration of WhatsApp with Google Sheets to simplify contact management and boost your marketing campaigns without any manual errors.

Here's a glimpse of what we offer:

• Import contacts from Google Sheets in seconds to run campaigns on WhatsApp
• Utilize prospect lists on Google Sheets to send personalized messages and reminders
• Trigger event-based messages and track engagement
• Use predefined templates with module fields to reach prospects and customers
• Run feedback campaigns using bots and save the customer responses on Google Sheets

Start a free trial right away to learn more about our WhatsApp Google Sheets integration!

FAQs about WhatsApp messages from Google Sheets

Can I send WhatsApp messages directly from Google Sheets?

Yes, you can send WhatsApp messages directly from Google Sheets using various methods, such as integrating with WhatsApp Business APIs (like Gallabox), utilizing Google Apps Script, or leveraging third-party add-ons designed for this purpose.

How do I send WhatsApp messages using Google Apps Script?

To send WhatsApp messages using Google Apps Script, you need to write a script that integrates with a messaging service's API. The script can pull data from your Google Sheets and send messages based on specific triggers or entries.

Is it possible to send bulk WhatsApp messages from Google Sheets?

Yes, it is possible to send bulk WhatsApp messages from Google Sheets. You can create personalized messages for multiple recipients at once by using integrations with WhatsApp Business APIs or automation tools.