10 WhatsApp Business advantages that make it a must-have tool

Enhance customer engagement

You can send personalized messages to your prospects using WhatsApp. By segmenting your audience based on their preferences, you can send targeted campaigns to boost conversion rates. Additionally, you can send them recommendations based on previous purchases and chats to boost brand loyalty.

Streamline business operations

WhatsApp offers different tools and features that help to streamline business operations. You can directly receive and confirm orders using WhatsApp and update customers about the order status within the chat.

Furthermore, you can integrate WhatsApp with your CRM tools to efficiently track customer interactions, preferences, and purchase history in one place.

With all the information at your fingertips, you can provide improved services, analyze customer behavior, and build stronger relationships, resulting in improved engagement.

Gain valuable data insights

One of the significant WhatsApp business benefits is that you can collect information about customer preferences, buying trends, and feedback to make data-driven decisions.

58% of businesses have seen an improvement in customer retention and loyalty with customer analytics. You can track different metrics, including delivery rates, response times, and engagement levels, to identify gaps and optimize performance.

Additionally, you can gain insights into what messages they show interest in, allowing you to tailor messages to meet their specific needs. 

Enhanced security to boost trust

79% of consumers have data privacy and security concerns. With WhatsApp, you get to create a verified business account which boosts customer trust and confidence. The verification gives customers assurance about the credibility of the business.

WhatsApp offers end-to-end encryption, which keeps conversations secure and private. Enhanced security measures to protect sensitive information make customers feel more confident when communicating with your business. 

Quick setup in minutes

You do not need to wait for days to set up your WhatsApp Business account. The process is quick and hassle-free, and your account will be ready to send targeted campaigns within minutes.

If you already have a regular business account, you just need to install the business app and migrate all of the data to the business account, which takes less than 5 minutes.

Reach customers across the globe

WhatsApp is among the most popular social media platforms across the world. If you have a business account, you can reach the majority of your customers, whether they use a smartphone or a laptop to access WhatsApp or wherever they live.

96% of visitors are ready to provide contact details to get updates, even though they are not ready to purchase. With WhatsApp, you will get a robust platform to send updates and information to your customers in different regions, increasing your customer base.

Create groups & broadcast messages

To keep your customers updated about your products and services, one of the WhatsApp business accounts is to create groups or broadcast lists on WhatsApp. This ensures ease and ensures that none of your customers is missed. Additionally, you can also label customers to send messages to create broadcast lists.

Also Read: WhatsApp Broadcast vs Group: Which is Better?

Educate your customers with rich media

Messages, including media, have a 46% higher purchase rate. With WhatsApp, you can use different formats, including videos, images, and audio messages, to keep the customers engaged. This will help you establish your brand presence and become more than just a faceless business.

Provide a seamless shopping experience with WhatsApp payments

An optimized payment process can boost conversion rates by 10-15%. You can seamlessly connect with your clients using WhatsApp payments and provide a complete shopping experience. You can offer payment links or use WhatsApp payments to support the buying journey. When customers make a seamless payment choice, conversion rates go up.

Message automation

One of the benefits of having WhatsApp business account is that you can set automated messages for common queries to support your customers 24/7. You can send automated messages for order updates, customer queries, and quick information to your customers to keep them engaged with your brand.

With the interactive features of WhatsApp, like quick replies, live chat, and automated messages, you can send the right messages at the right time.

Whatsapp flows

Create eye-catching WhatsApp flows to streamline customer interactions.

• Quick and simple: With industry-specific templates and drag-and-drop elements, create WhatsApp flows within the Gallabox interface within minutes.
• Easy incorporation into the Gallabox ecosystem: WhatsApp flows are not just about reaching out to potential customers for the first time. You can weave these WhatsApp flows into chatbots, bulk messaging campaigns, drip marketing sequences, and API integrations.
• Data storage and analysis: To track progress and get insights into customer behavior, collect, store, and organize data for accurate analysis. You get complete control to filter, sort, and export the data in the format of your choice. This makes measuring the performance of your campaigns and refining the strategies for improved ROI and results.

WhatsApp chatbot

Ineffective communication strategies and reliance on manual operations can lead to a decline in conversion rates and customer engagement. Create responsive WhatsApp chatbots to boost customer engagement.

• Merge with ChatGPT: Integrate ChatGPT into the bot to enhance the communication capabilities of your bots and engage in natural and human-like conversations. No coding or complex setups are required; merge the bot with just a single click.
• Streamline customer engagement workflows: With predefined templates and media, create automated customer engagement workflows. Based on past actions and events, send the right messages to your customers to save time and boost productivity.
• Automate conversations: Insert catalogs in the conversations to engage with your leads 24/7 and put your customer support on autopilot.
• Automatically assign leads: Qualify leads and route them to the right sales reps or assign queries to customer representatives based on parameters like location, function, time zone, and more.

WhatsApp Broadcast

Using a WhatsApp Broadcast software, you can maximize outreach with segmentation, personalization, and automation.

• Segment your audience: Group your contacts based on responses and characteristics to personalize the responses and boost response rates and profitability.
• Manage broadcast replies: Configure replies to qualify leads, automate responses, and boost engagement. Instantly auto-assign conversations to the right representative or team based on the prospect’s response for a smooth and efficient workflow.
• Track marketing metrics: Get insightful analytics like open rates, replies, and other broadcast metrics on the dashboard to optimize the campaign.
• Retarget customers: Send personalized messages with product details and special offers to retarget customers. Gently nudge the window shoppers to remind them about the products in their carts and convert them into loyal customers.
• Use message templates: Display up to 30 products in a single message to let your customers browse products, view details, or add or remove products within the chat.

WhatsApp Payments

Create efficient payment workflows so your customers can close deals without switching between apps.

• Invoice collection: Use drag-and-drop interface to design simple flows with conditional logic, formulas, and rich media.
• Payment links: Generate a payment link within the compose box and send automated payment notifications and acknowledgment flows.
• Service bookings: Instantly generate payment links for your service bookings.
• Integrate catalogs: Integrate product catalogs into WhatsApp with the “Pay Now” button to ensure convenience.

Gen AI

Craft messages quickly to communicate effectively and increase conversion using Gen AI.

• Personalized messages: Provide personalized responses based on the changing demands of the customers and guide them towards the business goal.
• Streamlined shopping: Make shopping more personalized and efficient with advanced filters and knowledge base analysis.

Shared team inbox

No need to switch between communication channels. Make notes, tag team members, and assign conversations to maintain accountability and seamless conversations with a shared team inbox.

• Multi-login agent: Manage all the conversations and assign multiple agents with just one WhatsApp number.
• Effective communication: Access all the conversations between the team and the customers and get a 360° C chat history. Pinpoint conversions, add private notes, send quick replies, and answer FAQs with predefined responses.

Drip Marketing

Reach your audience at the right time using drip marketing software.

• Segment the audience: Create different segments of your customers based on their chat history and past orders.
• Customize messages: Draft WhatsApp messages based on customer preference using in-built templates for customer onboarding, payment reminders, event reminders and product launch updates.
• Track metrics: Monitor the success of the campaign by tracking relevant metrics in a single dashboard.

Click to WhatsApp ads

Encourage viewers to start a dialogue with click-to-WhatsApp ads. Reach out to the customers through Facebook and Instagram, where they engage the most.

• Increase CLV: Get the intent and profile of the customer so you can send them personalized offers and messages
• Boost engagement: Reconnect with users by sending personalized messages and offer in-store assistance by upselling relevant products.

WhatsApp shop

Set up your e-commerce store on WhatsApp to ensure a convenient shopping experience for your customers.

• Set up product catalogs: Upload your products via WooCommerce or Google Sheets and create a WhatsApp shop instantly.
• Categorize products: Identify the buying behavior of your customers and bundle the products so they can easily find what they are looking for.
• End-to-end experience: Provide an end-to-end experience to your customers, including inquiry, order placement, payment collection, order tracking, and personalized recommendations to make shopping more convenient. 17% of visitors abandon their carts during checkout because the process is too complicated or time-consuming.

Is WhatsApp Business suitable for personal use, or should it be strictly for business purposes?

WhatsApp Business is designed for businesses to interact with their customers. But if you need WhatsApp business advantages like automated messages or labels to organize chats, you can use it. However, for personal communication, regular WhatsApp is recommended.

Does WhatsApp Business support automated responses and customer inquiries outside business hours?

One of the convenient benefits of using WhatsApp for business, you can handle customer inquiries outside of business hours by using “away messages”.

To set an away message, go to business tools>away messages and enable send away messages. Now, write a message, choose a schedule, and select recipients. Additionally, you can set automated responses using Gallabox to solve customer queries immediately.

Are there any limitations or disadvantages to using WhatsApp Business for customer communication?

WhatsApp Business offers basic automation facilities, restricted broadcast reach, and the need for approved templates. However, you can streamline customer interactions by integrating WhatsApp Business with Gallabox.

Can WhatsApp Business be used to gather customer feedback and conduct surveys?

Yes, you can set up feedback and survey templates using Gallabox and share them with your customers after sales, inquiries, or other relevant time to get their feedback.