Customer communication is a critical part of any business and in today’s interconnected world, communication has never been more essential. While a great client relationship is built upon trust and honesty, the ability to effectively communicate with your clients and customers is what sets a business apart. In the past, communication was mostly limited to email and SMS, which while easy to use, didn’t always provide an effective, fast or consistent means of communication.

What is a WhatsApp Business Account?

Businesses can use a host of channels to communicate with their customers and, WhatsApp has become a favourite platform for customer service and business communication. It has become one of the most popular messaging applications available, with millions of users sending and receiving text messages, images, audio and video.

A WhatsApp Business account is a free-to-download & free-to-use platform that was built with the goal of helping businesses, both small and large, to personally connect with their customers. Today, most businesses are realizing the power of a WhatsApp account and how it could impact their business. In fact, a business account is the perfect platform for any business that is looking to build trust with its customers, build its brand, or simply get in touch and support their customers.

How to Set up a WhatsApp Business Account?

WhatsApp Business is similar to the regular WhatsApp, with some added features to help businesses better communicate and serve their customers. Setting up a WhatsApp business account is extremely easy and requires only two simple steps.

  • If you have a regular WhatsApp account you can easily convert it into a Business account by migrating your app data (chat, media & preferences).
  • If you don't have a standard WhatsApp account, you can easily create one.

Download the business app from your app store> sign in to create a business account.

Suggested Read: How to Open a WhatsApp Business Account: A Step-by-Step Guide

Advantages of a WhatsApp Business Account: Here are the top 10 reasons

If you are a business owner who is wondering why you need to build a communication strategy using WhatsApp Business, you need to understand the advantages of WhatsApp and why it is a viable option for your business. The following list can help you see how WhatsApp Business will benefit your business.

Reach Customers on their Preferred Medium

WhatsApp is one of the most popular platforms in the world and if you own a business account, you are sure to reach most of your customers, regardless of whether they are on a computer, smartphone or a tablet. When you get a business account, your business will have access to an extremely robust and efficient customer communication platform that can help you reach them wherever they may be.

Set up your Account in Minutes, not Days

As a business owner, you will need a platform that is easy to set up. With WhatsApp Business, the process is hassle-free and won’t require you to wait for days. If you already have a regular WhatsApp account, all you have to do is download the business app and migrate your data into your new account. This process can be done in as little as 5 minutes.

Easily to Create Groups & Broadcast Messages

As a growing business, it is important to keep your customers up-to-date with information and business updates. Being able to send information to multiple groups can make your work easier and this can be achieved with a business account. All you need to do is create a group, add your contacts, and then share the information at once. another easier method of creating broadcast lists can be of labelling contacts to send messages to.

Educate your Customers with Rich Media

With a business account, you can send videos, images, audio messages to educate and inform your customers about new features and business information. This can help you get the word out about your business and show your customers that you are more than just a faceless business. This is a great way to promote the value your products will provide and, it is a great way to increase brand awareness.

Reach Customers Across the Globe

Having a WhatsApp Business account enables you to reach customers in countries you never thought would become your customer base. Regardless of where they live, if customers have opted in for messages, you will be able to reach them and provide them with an easy-to-access and consistent support channel.

Increased Customer Security & Encryption

Security builds trust, and therefore trust is essential for a business. One of the best advantages of having a WhatsApp Business account is having increased security and encryption options. The security features ensure that your customers’ data is completely safe and secure. Through WhatsApp Business you can be assured that your data is protected as it is end-to-end encrypted.

Increased Options for Message Automation

Customer relationships play a vital role in business growth. By automating messages with WhatsApp Business APIs, you can support your clients 24/7 and notify them automatically with your service updates. Being able to reach customers at the most opportune time is a great way to keep your clients interested in your business, you can even create effective marketing strategies that are targeted to select clients.

Read More: WhatsApp Business: Avoid these Mistakes

Easily Integrate & Scale your Communication

An advantage of WhatsApp Business APIs is that it can be easily integrated with your CRM databases and other platforms that help you manage and scale your business effectively. For example, your business can easily integrate with: WooCommerce to send notifications, Google Sheets/ Zoho CRM to collect, store & send data, and many other industry leading tools to effectively communicate with your clients.

Create Attractive Sales Catalogues & Collections

Having a WhatsApp Business account will allow you to create catalogues and collections to showcase your product offerings all on one channel saving your customers’ time and effort in switching between channels. A well-designed WhatsApp Business catalogue can help you capture the attention of your clients and increase your sales.

Provide a Seamless Shopping Experience with WhatsApp Payments

The most critical advantage of WhatsApp Business is the ability to seamlessly connect with your clients, and provide them with an end-to-end shopping experience via WhatsApp payments. Your business can sell and support customers with their buying journey and quickly offer payment links or increase orders with real-time WhatsApp payments. This allows a seamless shopping experience and can help you grow your business.

Set up a WhatsApp Business Account with Gallabox today!

Now that you’ve understood the advantage of a WhatsApp Business account, it's time your business gets started! One of the most easy to use platforms that unlocks the power of WhatsApp Business APIs is Gallabox. With the help of Gallabox, you can easily set up your business account, with no complex procedures, as well as create targeted customer segments to manage clients in no time. Gallabox allows you to take full control of your business communication by offering excellent support, secure accessibility, and customisations. To know more about how Gallabox can help your business, book a demo today.

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