How to Get the WhatsApp Green Tick for Your Business

Why the Green Tick matters: For brands and for users

Let’s call it what it is: trust.

In a world of spammy links and faceless numbers, people are extra cautious. If your brand slides into a customer’s WhatsApp without the Green Tick, you’re risking being ignored, or worse, reported. Verified status makes your message look official, safe, and worth opening.

For users, the Green Tick means “this isn’t a scam.” For brands, it means higher engagement, fewer drop-offs, and stronger brand positioning. It’s not just cosmetic. It’s functional. You get:

• Your brand name is shown even if your number isn’t saved
• More visibility on chats and search
• Access to advanced features via the API
• A psychological edge that makes people more likely to respond, trust, and convert

Eligibility criteria for WhatsApp Green Tick verification

Not every business qualifies. WhatsApp sets a high bar; and that’s the point. 

Here’s what you need to check before applying:

• API access: You must use the WhatsApp Business API. If you're a free WhatsApp Business App user, you won't be applicable for a Green Tick.
• Verified meta business manager: Your business must be verified on Meta (formerly Facebook) Business Manager.
• Two-step verification: This needs to be enabled for your WhatsApp Business number.
• Tier 2 messaging level or higher: Your business must be actively messaging and engaging customers. Tier 2 allows messaging up to 10,000 unique users per day.
• Online presence: You need organic PR coverage. Think articles in credible media outletsl; not paid press releases.
• Notability: Meta looks for signals that your brand is “notable” mentions, followers, social proof.
• Compliant category: No adult content, weapons, tobacco, gambling, or crypto. If you fall into one of WhatsApp’s restricted categories, your application is dead on arrival.

1. Sign up for WhatsApp Business API access

To even be eligible for the Green Tick, you must use the WhatsApp Business API. This isn’t the same as the free WhatsApp Business App.

Here’s what you need to do:

• Register for the WhatsApp API via a Business Solution Provider (BSP) like Gallabox.
  
  

• During sign-up, you’ll link your WhatsApp number with a Meta Business Account and configure it as a messaging channel.
  
  
• Once you gain access, you're officially on the Business Platform, but you’re not verified yet.
  
  

Note: You cannot apply for the Green Tick directly through the WhatsApp Business App. You need API access first.

2. Reach tier 2 messaging level or higher

WhatsApp tracks your messaging activity and assigns your account a “tier level.” You need to be at Tier 2 or above before applying for verification.

Here’s how to level up:

• Start conversations with at least 1,000 unique users per day using business-initiated messages.
• Maintain a low block/report rate. Spammy messages will slow you down or get you flagged.
• Avoid sending irrelevant bulk messages.
• Monitor your Insights tab inside WhatsApp Manager to see if your messaging tier has increased.

The higher the tier, the more customers you can engage. Tier 2 shows WhatsApp that your business is active and trustworthy.

3. Verify your business in Meta business manager

Before applying for the Green Tick, your Meta Business Manager must be verified. Here’s how you can go about it:

• Head to Meta Business Manager > Business Settings > Security Centre.
• Click Start Verification.
• Submit details like:
  
  • Legal business name
  • Website URL (must be HTTPS)
  • Business address and phone number
  • Proof of legal existence (e.g., business license, GST docs, incorporation certificate)

Once submitted, Meta will verify your documents and activate your verified business account.

4. Enable two-step verification

Security is a must. WhatsApp won’t approve Green Tick requests from unsecured accounts. 

Here’s how to go about it:

• Go to your WhatsApp Business Account settings
• Enable 2-step verification
• Set a six-digit PIN
• Add a recovery email

This adds an extra layer of protection against unauthorized access and shows Meta that your brand takes account security seriously.

5. Build public credibility (social proof)

Meta only gives the Green Tick to notable brands; those with strong digital footprints. Meanwhile, tools like Gallabox’s Click-to-WhatsApp Ads Software help funnel high-intent users from social platforms straight into WhatsApp, increasing daily interactions.

Here’s what helps:

• At least 3–5 articles from reputed news websites mentioning your brand (e.g., Economic Times, TechCrunch, Hindustan Times)
• You’ll need to be featured in non-paid media; paid PR doesn't count
• High-ranking search results for your brand
• Verified social handles linked on your site

You don't have to be a global brand, but you need an online presence proving you're real, active, and known.

Bonus tip: You can also use Drip Marketing to keep leads warm with automated message sequences, showing consistent brand presence; a key factor Meta looks for during verification. 

6. Submit a green tick application

Once all the above is done, here’s how to actually apply:

1. Understand the rejection reason

When Meta declines your request, they usually provide a reason in the notification. Some of the common reasons include:

• Insufficient online presence or notability
• Your messaging tier is below Tier 2
• Missing or incorrect business verification
• Unsecured WhatsApp account (2FA not enabled)
• Violating WhatsApp’s Business or Commerce policies
• Lack of valid documentation during Meta verification

2. Fix the gaps

Once you know why your application didn’t pass, start working on those specific areas.

Here are a few common fixes:

• Not enough press? Get featured in non-paid media outlets or blogs in your niche. Think of guest posts, interviews, or business news roundups.
• Still at Tier 1? Increase the number of unique customers you message and avoid spammy behavior.
• Missing business verification? Submit the correct legal docs and make sure your Meta Business Manager shows as “Verified.”
• Not using 2FA? Set up two-step verification with a secure PIN and recovery email right away.

3. Build more social proof

This is key. Meta needs to see that your brand is notable. Not famous; just legitimate and known. 

You can build this by:

• Appearing in organic (non-paid) articles from trusted sources
• Growing your brand’s search visibility on Google
• Linking to your WhatsApp from your website and social media
• Showing consistent branding across platforms (same logo, name, tone)

4. Engage more on WhatsApp

One of the simplest yet most overlooked fixes is to use WhatsApp more actively. Here's what that means:

• Keep conversations flowing daily
• Respond fast to incoming messages
• Avoid spam reports by only messaging opted-in users
• Keep your messaging quality high; relevance matters
• Monitor analytics via the WhatsApp Manager > Insights tab

Once you hit Tier 2 (10,000 messages/day cap), you’re signaling to WhatsApp that you’re serious about the platform.

Pro tip: Using Gallabox’s Shared Team Inbox Software, your entire sales or support team can reply to customers from one unified WhatsApp window, ensuring zero missed chats. Pair that with WhatsApp Broadcast, and you can send targeted updates or offers at scale while still maintaining a personalized tone.

5. Add a WhatsApp widget to your website

This isn’t just for convenience; it also boosts engagement and gives Meta another public trace of your WhatsApp presence.

Use a chat widget that:

• Lets visitors message you instantly via WhatsApp
• Works on both desktop and mobile
• Is visible on all key pages (home, product, contact)

You can also include Click-to-WhatsApp links on your social bios and marketing campaigns to drive more chats.

6. Contact WhatsApp support (if needed)

If you genuinely believe the rejection was an error, you can reach out for clarification:

• Head to your Meta Business Manager > Help Center
• Open a support ticket explaining your case clearly
• Include any new documents or links that prove your legitimacy
• Avoid spamming support; they’ll respond if there’s a valid reason to escalate

7. Wait for 30 days, then reapply

Yes, there’s a cooling-off period. Once 30 days pass, you can submit a fresh request.

But don’t rush it.

Only reapply if you’ve improved your public brand signals, reached the correct messaging tier, and plugged all verification gaps. Otherwise, you risk a second rejection, which could delay future applications even further.

1. Inbound messages spike without paid ads

Once verified, your business name (not number) shows up even to users who haven’t saved you. This alone drives more inbound interest. When users recognize your brand instantly, they're more likely to reply, ask questions, or complete purchases without needing a push.

2. Reduced risk of getting flagged or blocked

Verified businesses get flagged less for spam, even when sending high volumes of messages. 

That Green Tick signals to WhatsApp’s algorithm that your brand is credible. This keeps your account safer from bans or shadow limits, especially if you're running outreach campaigns or automation at scale.

3. Preferred access to new features and beta tools

WhatsApp often rolls out features like message reactions, catalog improvements, or broadcast enhancements first to verified accounts.

Getting the Green Tick puts you in a “priority lane” for updates. This helps you stay ahead of competitors by testing and implementing new tools before they hit general release.

1. Inconsistent brand identity across platforms

Meta might flag you as inauthentic if your business name, logo, or tone of voice looks different across WhatsApp, your website, and social channels.

• What to do: Unify your branding everywhere; same profile image, bio, and naming conventions. Consistency across channels signals legitimacy to the verification team.

2. Lack of organic mentions or pr visibility

A few paid articles or directory listings don’t cut it. Meta’s review process looks for genuine buzz; mentions in real, high-authority media sources.

• What to do: Prioritise organic PR. Reach out to industry publications, write thought-leadership blogs, or get listed in product roundups. Focus on visibility, not vanity.

3. Applying too soon after API onboarding

Many brands hit “submit” as soon as they get API access, without building any usage or engagement. This low activity works against them.

• What to do: Wait until you’ve reached Tier 2 messaging levels and built decent user interaction on the platform. It’s a long game, not a sprint.

4. Using a generic or vague display name

If your WhatsApp display name is too broad, unclear, or different from your actual business name, your request may be rejected for brand mismatch.

• What to do: Use a clean, brand-aligned display name that matches what’s on your website, domain, and official documents. Avoid abbreviations or acronyms unless they’re well-known.

5. Business category flags

Some categories like supplements, finance, or event services aren’t banned, but they do face tighter scrutiny because of spam risk or regulatory sensitivity.

• What to do: Make sure your business profile, website, and messaging clearly reflect professionalism and compliance. Transparency reduces suspicion in borderline industries.

1. Build a recognizable brand online (not just a logo)

Meta looks at whether your business is known, not just whether it's registered. That means your brand should appear in Google searches, third-party sites, and industry spaces without explanation.

Here’s what helps:

• Consistent brand name across all platforms
• Branded presence on LinkedIn, Instagram, YouTube, or relevant B2B/B2C channels
• Website that ranks for your business name (ideally HTTPS-secured and updated)
• No placeholder pages or generic designs

If someone Googles your name and can’t tell who you are in 10 seconds; you’re not ready.

2. Get organic press mentions (not paid PR)

You don’t need to be famous, but Meta does require you to be “notable.” That means appearing in legitimate publications that didn’t get paid to talk about you.

Here’s what helps:

• Press features in tech, startup, business, or local news websites
• Mentions in “top tool” roundups or “brands to watch” articles
• Guest features, podcast interviews, or expert contributions
• Backlinks from reputable domains

Don’t waste money on press releases that land on dead directories. Meta filters those out.

3. Reach tier 2 messaging volume before applying

Accounts that barely use the WhatsApp API don’t get green-lit. You need to show healthy message volume and solid engagement.

Here’s the benchmark:

• Tier 2 = at least 1,000 unique users/day reached through business-initiated messages
• Low block rate (don’t spam)
• Consistent reply times
• Automated workflows or chatbots that support real use cases

Meta takes this as proof that your business is alive and actively using WhatsApp for real conversations; not just testing the waters.

4. Tighten up your business profile (no guesswork)

A sloppy WhatsApp profile is a red flag. Meta reviewers should be able to tell who you are and what you do, instantly.

Make sure you follow this checklist:

• Full business name (matching your Meta account)
• Clear description of what your business does
• Working business website (secure + professional)
• Correct category and timezone
• Clean, high-res logo (no watermarks or low-quality images)

Don’t leave any fields blank. It looks lazy, and hurts trust.

5. Don’t apply too soon

This is a killer mistake: businesses apply for the Green Tick 5 minutes after getting API access.

Instead, try this:

• Wait until you’ve met every key requirement
• Spend at least 2–3 weeks building volume and digital signals
• Apply when you’re confident; not when you’re just curious

If you get rejected, you’ll have to wait 30 days to reapply. So get it right the first time.

1. Why does my business need a WhatsApp green tick?

The WhatsApp Green Tick builds instant trust with customers by showing your account is officially verified.

It improves brand credibility, reduces drop-offs, and increases message response rates, especially when you're reaching out to new users or running campaigns through the WhatsApp Business API.

2. Is WhatsApp green tick available for all countries?

The Green Tick is available in most countries where the WhatsApp Business API is supported.

However, availability may vary based on Meta’s verification policies and regional compliance. Always check eligibility within your Meta Business Manager or through your Business Solution Provider before applying.

3. Can small businesses apply for WhatsApp green tick?

Small businesses can apply, but size alone doesn't guarantee approval. Meta evaluates notability, engagement levels, and online credibility. 

If your small business has strong branding, consistent messaging, Tier 2 message volume, and media mentions, your chances of getting verified are just as strong as bigger brands.