WhatsApp began as a simple messaging tool in 2009. But who knew this humble app would go on to change the way we connect? Fast forward to today, and nearly 3 billion people use WhatsApp worldwide. That's almost half the planet!
And so, it shouldn't be surprising that businesses are quickly jumping on board to reach more people. Why? Because your emails might get ignored. Social media algorithms can sometimes be a bit unreliable. But a WhatsApp message lands right in front of your customer.
The app's latest newsletter feature further makes connecting with your audience a breeze. From sharing updates and promotions to delivering relevant content, it lets you directly connect with your audience. The best part? You don't have to worry about landing in the spam folder or creating strategies based on guesswork.
With a dedicated WhatsApp newsletter software, you can eliminate the hassle of manual processes and focus on growing your business instead.
In this article, we'll break down what WhatsApp newsletter software is, its benefits, and the top options you can consider to enhance your marketing efforts.
What is WhatsApp Newsletter Software?
A WhatsApp newsletter software is a tool that lets you create and deliver your marketing newsletters through WhatsApp. It uses the WhatsApp Business API to help you send bulk messages, share promotions, and keep your audience engaged.
Instead of messaging people one by one, the tool lets you:
· Send newsletters to hundreds or even thousands of contacts at once.
· Ensure compliance with the platform's guidelines.
· Use chatbots to engage with customers in real time.
· Track engagement to see who's reading and clicking on the newsletter.
All you need to do is upload the contact list, leverage automation features to create the newsletter, and schedule delivery.
What are the Benefits of Using WhatsApp Newsletter Software?
A WhatsApp newsletter is a great way to keep your audience engaged. It lands directly in their chat, has higher open rates than emails, and feels more personal than a social media post. But there's a catch: managing a WhatsApp newsletter manually can be a real hassle. Copy-pasting messages, keeping track of contacts, and sending updates one by one can eat away valuable time that you could've spent growing your business instead.
A WhatsApp newsletter software automates these tasks, helping you reap the benefits without the hard work. Here's how:
Automate Repetitive Tasks
Suppose you want to share an update with a customer. You daft a message, proofread it, copy it on WhatsApp, and hit send. Nothing complicated, right? Now imagine manually copying, pasting, and hitting send on hundreds or thousands of messages. That's hours of your life you'll never get back.
A WhatsApp newsletter software comes with advanced automation capabilities, allowing you to:
· Schedule messages in advance
· Segment your audience for sharing relevant newsletters
· Set up auto-replies to address queries in real time
For example, say you run a small bakery. Instead of manually messaging customers about your weekend specials, you can schedule a newsletter to go out every Friday at 10 a.m. This will not only save you time but also prevent errors.
Access Detailed Reports and Analytics
Whether it's a WhatsApp newsletter or an email campaign, unless you track results, you won't know what's working. A WhatsApp newsletter software provides detailed reports and analytics to help you track:
· Open rates: The number of people who actually read your message.
· Click-through rates: Track if your links are getting clicks.
· Delivery status: Know if your message was sent, delivered, or left hanging.
· Response rates: Understanding who's engaging with your messages.
This information can help you track the performance of your campaigns and make smarter decisions. For example, say you run an online clothing store and send a flash sale announcement to customers. While 80% of recipients open the message, only 10% click on the link. This disparity can indicate something's off. Maybe your CTA isn't clear, or the offer isn't tempting enough.
This way, instead of guessing what your customers want, you can use these analytics to fine-tune your strategy.
Maintain Compliance
WhatsApp is an amazing tool for reaching customers. But if you spam too much or break the rules, you could lose access to WhatsApp's business features. And that's not all. WhatsApp has strict guidelines to prevent spam and protect user privacy. If you don't follow them, your account can be restricted, flagged, or even banned.
WhatsApp newsletter software comes with built-in compliance tools to help you run effective campaigns without stressing over the guidelines.
Enhance Efficiency
When running a business, you need to juggle a million things at once. Manually sending messages, following up with customers, and keeping track of responses can consume hours, impacting your productivity. WhatsApp newsletter software eliminates this hassle, allowing you to focus on what actually matters—growing your business.
Let's say you're a travel agent. Instead of manually sending itinerary details to every client, you can use the tool to set up a system where they receive automated booking confirmations, reminders, and travel tips at the right time. This not only frees you up for more important tasks but also ensures a better experience for your customers.
Top 10 WhatsApp Newsletter Software
Now that you know what WhatsApp newsletter software is and why you need it, here are the top 10 options you can consider:
1. Gallabox
Gallabox is a WhatsApp business automation tool that helps you send the right messages to the right people at the right time. Whether you want to run promotions, nurture leads, or re-engage old customers, Gallabox simplifies WhatsApp marketing with automation, segmentation, and real-time analytics.
This WhatsApp newsletter software lets you send bulk messages without losing the personal touch, track campaign performance, and even recover lost sales with automated reminders.
Key features of Gallabox include:
· Smart Contact Segmentation: Break down your audience into smaller groups based on their preferences, past interactions, or responses. This makes your messages more relevant, increasing engagement.
· Automated Reply Assignments: Set up automated workflows that assign incoming customer messages to the right team member, ensuring faster and more efficient responses.
· Campaign Performance Dashboard: Gain real-time insights into how your messages are performing. Track open rates, replies, and other key metrics to optimize your WhatsApp marketing strategy.
· Abandoned Cart Recovery: Gallabox helps you nudge shoppers who left items in their cart with personalized reminders and special offers. This can help boost conversions and, ultimately, revenue.
· Interactive Product Catalogs: Showcase up to 30 products in a single WhatsApp message. Customers can browse products, add items to their cart, and complete purchases without leaving the app.
Pricing:
· Starter: INR 799/month (billed annually) and INR 999/month (billed quarterly)
· Growth: INR 2,399/month (billed annually) and INR 2,999/month (billed quarterly)
· Scale: INR 4,799/month (billed annually) and INR 5,999/month (billed quarterly)
· Custom: Available on request
G2 Rating: 4.6/5
2. Chatfuel
Chatfuel is another newsletter tool that simplifies WhatsApp marketing through AI-driven automation, live chat, and seamless integrations. You can use it to send bulk messages, automate customer responses, or connect WhatsApp with Shopify and Instagram. Chatfuel can also handle repetitive tasks like order confirmations and shipping updates so your team can focus on more important tasks.
Key features of this tool include:
· Built-in AI that can understand customer queries and respond instantly without human intervention.
· Automate WhatsApp tasks like sending shipping updates or building conversation flows without any technical knowledge.
· Seamless integrations with platforms like Shopify, Instagram, and CRM tools.
· Fully GDPR-compliant, ensuring customer data is handled securely and in line with privacy regulations.
Pricing:
· Business: Starts at INR 1,629.99 for up to 1000 conversations/month
· Enterprise: Starts at $300
G2 Rating: 4.4/5
3. BotPenguin
BotPenguin is a WhatsApp chatbot platform designed to make customer interactions faster, smarter, and more personalized. It enables you to send bulk messages, automate support queries, and ensure every customer gets a tailored experience without adding extra workload to your team.
Here are some key features of this tool:
· Set up AI-powered chatbots to handle customer inquiries, send automated responses, and engage users 24/7.
· Seamless integration with your CRM to send highly targeted and personalized messages.
· Track message open rates, response times, and engagement levels to fine-tune your WhatsApp marketing strategy.
· Supports 60+ integrations, including e-commerce, CRM, and marketing tools.
Pricing:
· Baby Plan: Free for up to 1,000 messages, 100 conversations, and 1 chatbot.
· Little Plan: INR 1,200/month (billed monthly) and INR 12,000 (billed annually)
· King Plan: INR 4,500/month (billed monthly) and INR 45,000 (billed annually)
· Emperor Plan: Custom pricing
G2 Rating: 4.5/5
4. 360dialog
360dialog is another effective tool that helps you send newsletters, promotions, and automated messages to your customers. It's built for brands that want a simple yet powerful way to engage customers via WhatsApp without unnecessary complexities. 360dialog can also streamline bulk campaigns while ensuring efficiency and scalability.
Some key features of 360dialog include:
· Send automated WhatsApp newsletters and promotional messages without the risk of spam filters.
· Interactive messages and QR codes for seamless subscription management.
· Track delivery rates, open rates, and engagement levels to refine your WhatsApp strategy.
· Integrates with popular CRM and ERP systems to create personalized customer journeys.
Pricing:
Available on request
G2 Rating: 3.8/5
5. Trengo
Trengo helps you engage customers on WhatsApp without losing the human connection. It's suitable if you need a centralized platform to manage WhatsApp conversations, automate replies, and send broadcasts. You can also use the tool to manage customer support, send reminders, and re-engage past buyers.
Key features of Trengo include:
· A centralized dashboard for all WhatsApp messages, emails, and chats to ensure nothing slips through the cracks.
· Let multiple team members handle WhatsApp conversations simultaneously without confusion.
· Use chatbots and AI Journeys to answer FAQs, send instant replies, and qualify leads automatically.
· Send bulk WhatsApp updates, promotions, and reminders to keep customers engaged.
Pricing:
· Essentials: $99/month (billed annually) and $125/month (billed monthly)
· Boost: $149/month (billed annually) and $185/month (billed monthly)
· Pro: $249/month (billed annually) and $310/month (billed monthly)
· Enterprise: Custom pricing
G2 Rating: 4.3/5
6. DoubleTick
DoubleTick is a WhatsApp business API and CRM platform that lets you engage with customers at scale. It provides a seamless, user-friendly experience for sending bulk broadcasts, personalizing messages, and tracking performance.
Key features of this tool include:
· An official WhatsApp green tick verification to build trust with your customers.
· Send unlimited personalized broadcasts to thousands of customers in one go.
· Use chatbots and scheduled messages to engage customers at the right time.
· Track message performance and customer engagement with real-time insights.
Pricing:
· Starter: INR 2,500/month (billed annually)
· Pro: INR 3,500/month (billed annually)
· Enterprise: Custom pricing
G2 Rating: 4.8/5
7.Zoko
Next on our list of the top WhatsApp newsletter software is Zoko. This tool transforms WhatsApp into a fully functional sales and support channel, helping you automate workflows, engage customers, and drive conversions. It comes with features like WhatsApp catalog integration and AI-powered automation to simplify interactions while maximizing efficiency.
Here are some key features of this tool:
· Sync your entire product catalog with WhatsApp and let customers purchase directly within the app.
· Reach your most engaged customers with targeted broadcasts that deliver 500% better open rates than email.
· Use FlowHippo to automate repetitive tasks, from order confirmations to customer follow-ups, without any coding.
· Provide real-time, automated customer service, just like top Shopify brands in WhatsApp-first markets.
Pricing:
· Starter: INR 2,999/month
· Plus: INR 4,999/month
· Elite: INR 9,199/month
· Max: INR 33,333/month
G2 Rating: 4.5/5
8. Bird
Bird is another WhatsApp newsletter and automation platform that helps you connect with customers, automate interactions, and personalize communications at scale. It offers deep CRM integration, advanced chatbots, and multi-functional support, ensuring seamless engagement across marketing, sales, and customer service.
Some key features of Bird include:
· Send large-scale WhatsApp broadcasts and automate responses with AI-powered chatbots.
· Enhance conversations with product catalogs, quick reply buttons, and in-chat payments.
· Monitor message performance and engagement metrics to optimize communication strategies.
· Connect Bird to your CRM, e-commerce platforms, and WhatsApp Business API for a streamlined workflow.
Pricing:
Starts at $45/month
G2 Rating: 3.9/5
9. Kommunicate
Kommunicate is a WhatsApp automation and live chat platform that streamlines customer support and marketing. It offers chatbots and human-assisted interactions for personalized and scalable customer communication. Kommunicate integrates with CRMs and other business tools for a smooth customer experience across different channels.
Key features of Kommunicate include:
· Automate responses and engage customers 24/7 through WhatsApp chatbots.
· Send WhatsApp newsletters, promotions, and multimedia messages at scale.
· Sync with CRMs and business tools to personalize and track customer interactions.
· Monitor chat performance, engagement rates, and customer behavior for optimization.
Pricing:
· Lite: $83.33/month (billed annually) and $100/month (billed monthly)
· Advanced: $166.66/month (billed annually) and $200/month (billed monthly)
· Enterprise: Custom pricing
G2 Rating: 4.8/5
10. Brevo
Last on our list of the top 10 WhatsApp newsletter tools is Brevo, a comprehensive marketing platform that supports WhatsApp newsletters and automation through integrations. While the tool doesn't have a native WhatsApp chatbot, it seamlessly connects with third-party tools like Picky Assist to enable automated messaging and customer engagement.
Key features of this tool include:
· Send targeted WhatsApp broadcasts to engage customers at scale.
· Connect with tools like Picky Assist to add WhatsApp chatbot functionality.
· Use the built-in CRM to create highly tailored WhatsApp campaigns.
· Monitor open rates, engagement, and conversions across channels.
Pricing:
· Free: INR 0
· Starter: INR 562.50/month (billed annually) and INR 625/month (billed monthly)
· Business: INR 1,210.50/month (billed annually) and INR 1,245/month (billed monthly)
· Enterprise: Custom pricing
G2 Rating: 4.5/5
How to Choose a WhatsApp Newsletter Software for My Business?
While all of these are excellent options, there's unfortunately no one-size-fits-all solution. The best option for your business ultimately boils down to three key factors:
1. Aligning Features with Business Needs
Determine what exactly you are looking to achieve from the tool. Are you focusing on bulk messaging, customer engagement, automation, or marketing campaigns? Once you know what you want, look for tools that provide features to optimize them. For example, if you want to improve customer engagement, you should look for features like chatbots, personalized messaging, etc.
2. Determine a Budget
Different tools come with different pricing options. Based on the features you're looking for, create a budget and narrow your options. Remember, the most expensive tool isn't always the best. At the same time, don't just opt for the cheapest available option. The key is to find a solution that offers the maximum value for your budget.
3. Verify Integrations
There's no point investing in a tool that doesn't integrate with your existing tech stack. So, before you finalize the payment, make sure to check for CRM e-commerce or customer support integrations.
Wrapping Up
Engaging thousands of customers on WhatsApp doesn't have to be a complicated, time-consuming task. With the right WhatsApp newsletter software, you can reach out to customers and enhance your marketing efforts without lifting a finger.
If you're looking for an all-in-one WhatsApp marketing and automation solution, Gallabox offers an intuitive platform with bulk messaging, automation, CRM integrations, and advanced analytics—all designed to maximize your WhatsApp engagement.
Start your free trial today to see the tool in action.
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