In the growing era of digitisation, there is no denying that WhatsApp is fast becoming a leader in the field of communication. With more than 100 billion messages sent per day, this messaging application has grown into the most popular instant messaging platform in the world. Since the pandemic and the subsequent lockdowns, WhatsApp has had an increase in traffic and usage by 40%. Businesses have started to integrate WhatsApp APIs and Chatbots into their customer support operations to take advantage of this leading application. It is safe to say that many businesses have multiplied their customer engagement and sales with the help of WhatsApp Chatbots. Furthermore, enabling Chatbots also provides your business with real-time automated responses that reduce resources and time spent on customer support in turn increasing customer satisfaction.  

If you are a business looking to reap the benefits of this phenomenal communication tool, look no further. This guide will provide you with the required knowledge on how to create a WhatsApp Chatbot, and showcase some of their benefits.

What is WhatsApp Business?

WhatsApp initiallylaunched its business application as a free-to-download/use tool for small businesses that were looking to connect with their customers and exhibit their products to a wider audience. The success of the application and the demand for a similar tool within medium-to-large scale businesses drove WhatsApp to create WhatsApp API, the ubiquitous tool for business management and communications.  

With the WhatsApp API, SaaS (Software as a Service) businesses have created highly personalized tools to better the WhatsApp platform. These customisable tools not only help businesses engage with customers but also manage customer interactions efficiently. The API also offers easy integration with CRMs (Customer Relationship Management tools) and other database platforms. This meant that WhatsApp API acted as a single integrated medium for customers, businesses, as well as their employees. WhatsApp Business API tools like Gallabox are one of the most effective tools for businesses, and the reason behind that being the simplicity and usability of the dashboard. Businesses can seamlessly integrate the WhatsApp Business APIs and administer their tasks in a user-friendly manner.

How to Create a WhatsApp Chatbot?

WhatsApp API offers businesses the opportunity to create their own custom Chatbot to suit their unique business requirements. Your business can choose to create your bot by coding it according to your needs, or by employing a business tool with a no-code chatbot builder. Having to code a bot requires technical knowledge which is why most businesses prefer the latter, a no-code WhatsApp Chatbot. The no-code WhatsApp Chatbot is powered by AI (Artificial Intelligence) that simulates real human conversations. In addition to simplifying customer interactions, the chatbot also enables businesses to track the conversations with their customers and gather quintessential customer information for remarketing purposes. In order to set up your business's chatbot you must make certain of the following:

• API Limitations

First and foremost, ensure that your business fulfills WhatsApp API’s guidelines. Since the API was specifically created for medium to large-scale businesses, your business must tend to the criteria set. Failing to do so might bring about complications, but worry not if you are a small/medium or large scale business, you can bypass these obstacles by partnering with a WhatsApp Business solution provider like Gallabox.  The next and the most important point to be noted is that your business falls under the approved industry sectors of WhatsApp. For more details on the WhatsApp legal policy.  Finally, enabling a chatbot solely for promotional/ marketing purposes will go against WhatsApp guidelines and lead to flagging/blocking of your business number. This system was put in place by WhatsApp to avoid spamming of users.

• Registration

Once you are certain that your business passes the criterion set by WhatsApp, your next step is registering your business profile on WhatsApp Business. To register the business, you need to download the WhatsApp Business application from the App Store or Google Play Store. Then you need to enter the 10-digit mobile number that will act as a unique ID for your business.  After successfully registering your business account, you can also choose to upgrade your business to a verified business. Verified businesses are businesses that have a green tick next to their name, this can boost your brand reputation and trust. Please note that for your business to acquire a green tick/ verification an approval process is required to be undertaken. This will include several factors such as your follower count on Facebook and Instagram (a minimum of 10,000+ followers), your digital ad spend, messaging limit, and so on.

Benefits of a WhatsApp Business Tool

By now you must have concluded that a WhatsApp Business tool like Gallabox ensures the setup and management of your WhatsApp Chatbot, but that doesn’t mean it isn’t possible to set it up by yourself/agents. You can choose to partner directly with WhatsApp and manage your chatbot. However, there are several benefits that you will receive, let’s look at a few important ones:

• One of the best advantages is that you don’t need codes or programmers to build the WhatsApp Chatbot. You can build conversational blocks easily with their no-code chatbot builder.

• With a business partner, you will be privy to all the latest features as soon as they are rolled out. Guaranteeing your business falling nothing short of your competitors.

• Features like automatic responses and template/broadcast messages can be personalized.

• A business partner knows all the ins and outs of WhatsApp guidelines, which in turn will efficiently smoothen your customer service operations.

A chatbot is a 24x7 support software you as a growing business require to increase customer satisfaction, elevate lead generation through data collection and, assist in FAQs and queries. It is available at every hour to help your customers when an agent or sales staff cannot attend to. We hope that this guide provided an overview of WhatsApp Chatbots and the benefits of partnering with a WhatsApp Business tool like Gallabox. Book your demo today and embark on your Chatbot journey.