Your Complete Guide to Multilingual WhatsApp Chatbots

Multilingual support

Multilingual chatbots speak different languages, providing ease for the customers to interact with your business in their preferred tongue. It makes them feel appreciated and humbles the task of communicating with your business. 

Scalability

With a multilingual chatbot, you can scale your operations into any geographical context. This allows you to tap into various markets and yield potential leads so that they can increase your clientele.

Cost savings

With a multilingual chatbot, there is no need to keep a huge customer support team for every language, thus easing the workflow and providing cost savings.

Customer support

You can incorporate a WhatsApp chatbot to communicate with your clients in their mother tongue. A consumer who speaks Tamil, for example, would require help using your product. You may quickly explain the procedures in Tamil to the consumer with the use of a multilingual chatbot, making it easy for them to grasp.

E-commerce and sales

You can use multilingual chatbots to display product details, offers, promotions, after-sales support, and purchasing options in the customer's preferred language. Additionally, these chatbots can provide personalized recommendations, process orders, and assist with returns or refunds, ensuring a seamless shopping experience.

Bookings and reservations

The likelihood of a customer using a chatbot to book a hotel is around one-third. You can use the effectiveness of the multilingual WhatsApp chatbot to give your clients a flawless experience.

With the help of the multilingual WhatsApp chatbot, your clients can make reservations for lodging or travel tickets in any language they like.

Healthcare and telemedicine

Multilingual chatbots ensure that health-related inquiries are handled effectively by offering information about symptoms, helping users schedule appointments, and offering medical advice in their native tongue.

HR and recruiting

In HR, recruiting, and other professional services, multilingual WhatsApp chatbots can be used to screen candidates, automate conversations, and reduce agent dependencies.

Jobstars India, a renowned recruitment agency, leveraged multilingual WhatsApp chatbots using Gallabox to improve their business metrics:

• 2000+ candidates screened and acquired by chatbots
• 10,000+ minutes of manual hours saved to improve agent productivity
• 60% of chats are automated, end-to-end.

Dissemination of information

Important announcements or information can be disseminated to the public in the native tongue of government organizations and educational establishments, guaranteeing that everyone can access it.

Also Read: WhatsApp Chatbot: How to Use It for Your Business

Identify target languages

More than 7000 languages are spoken worldwide, and it is not practical to integrate every language. So, determine which languages are most widely used by your customers and list them to feed them to the chatbot.

You can either ask the user to choose their preferred language by creating button options or employ an AI-based bot to detect the language and continue the conversation accordingly.

Choose a chatbot platform

Based on your company's requirements, choose a chatbot platform to create a chatbot.

Gallabox makes creating a multilingual chatbot simple with predefined templates and a no-code setup. It additionally allows you to integrate the chatbot with the existing system to ensure a seamless workflow.

Data collection and training

To train the Natural Language Processing model of the chatbot, collect and curate language-specific datasets. This ensures that the bot can understand user queries and provide accurate responses.

Integrate with WhatsApp API

To use the bot successfully on WhatsApp, you need to integrate it with Whatsapp Business Solution Provider. This will allow the bot to seamlessly answer customer queries on the platform.

Test and fine tune

To ensure accurate and quick responses, test the bot thoroughly for each language. Identify the roadblocks, if any, and fine-tune the responses. During this phase, getting user feedback will help improve efficiency.

Regular maintenance

To ensure that the bot stays current and relevant, it is important to regularly update the model and integrate new languages.

Enhanced customer experience

Customers feel appreciated and understood when you utilize a WhatsApp chatbot for multilingual customer service, which increases their brand loyalty and happiness. Furthermore, there would be fewer opportunities for misunderstandings, guaranteeing prompt and precise responses.

Improved reach

You can access international marketplaces by establishing connections with clients from different linguistic backgrounds. Speaking several languages can help you expand your brand's reach and boost sales. 

Increased output

Multilingual chatbots ease the load on the customer service team, allowing them to concentrate on other crucial and challenging duties. This lowers employment expenses and increases operational efficiency.

Localized promotions

You can tailor promotions and offers for specific languages and regions, which makes marketing efforts more relevant. 

Improved data collection

You can find out about local customer preferences, pain spots, and behavior by speaking in their native tongues. This will assist you in enhancing your marketing campaigns and merchandise.

Localized promotions

Promotions and offers can be customized for particular languages and geographical areas, increasing the relevance of marketing initiatives. 

Improved data collection

By communicating in native languages, you can get insights into regional customer behavior, pain points, and preferences. This will help you to improve products and marketing efforts.

Resource-intensive

When managing multiple support teams for different languages, you will need to incur significant costs and allocate resources for hiring, training, and ongoing operations.

Coordination complexities

Different language teams will find it difficult to communicate, disrupting the workflow and leading to inefficiency.

Misinterpretation of customer query

When multiple support teams are involved, customer queries can be misinterpreted, leading to inaccuracy in problem-solving.

Training and development

You will need to continuously invest in training programs to keep the support team trained and updated. With multiple teams, training programs can lead to an increase in costs.

Inconsistency in service

Every team member has a different communication style, which can lead to inconsistent services across languages.

1.How many languages can a multilingual WhatsApp chatbot support?

The number of languages your chatbot supports depends on the platform you are using to create a multilingual WhatsApp chatbot. So, before you decide on the platform, make sure that you analyze your customer base and identify the languages that are most used by your audience.

2.Can a multilingual chatbot switch languages mid-conversation?

When you implement auto-detection of the language based on what the user types in, the chatbot can switch languages mid-conversation.

This eliminates the need to manually change the language between conversations, maintaining a streamlined flow. Providing accessible and inclusive support enhances customer experience and gives you a competitive edge.

3.Is a multilingual chatbot available in the WhatsApp Business App?

You can create and use a multilingual chatbot on WhatsApp by integrating it with the WhatsApp Business API, as the WhatsApp Business App does not support it.

With the help of Gallabox, integrating the chatbot with WhatsApp Business API will be effortless. The intuitive interface and dashboard allow you to manage customer interactions efficiently.

4.What are the best practices when implementing a multilingual WhatsApp chatbot?

To ensure the effective implementation of the multilingual WhatsApp chatbot, identify the most preferred languages and prioritize them first. Conduct thorough research to understand the variations and nuances of the language and ensure tailored responses.

Additionally, make sure that you regularly monitor the performance across languages and review metrics like customer satisfaction ratings and response times to identify gaps and make efforts to improve the conversation flow.

5.What are the future trends in multilingual WhatsApp chatbots?

As AI becomes more advanced, a multilingual WhatsApp chatbot will transcribe a voice query and respond in the preferred language. It will also automatically update your CRM with language preferences, purchase history, and location data.

Additionally, when the user starts a chat on WhatsApp and switches to the website, the chatbots will be able to sync that history.