Priya runs a well-known bakery in her area. Since she already has a good number of customers locally, she decides to expand. To do this, she starts using WhatsApp to promote her cakes and pastries. She carefully crafts messages, sends out tempting offers, and waits for orders to pour in. Now, you would think that Priya must be drowning in a mountain of orders.
But nothing of the sort happened.
In fact, her messages were ignored, engagement was low, and some even marked as spam. This is not an isolated case. Many businesses today face the same problem. With online scams on the rise, people today hesitate to engage with unknown numbers. A 2023 Dazeinfo study found that 73% of users block unwanted numbers, 19% ignore them, 5% mute them, and only a small fraction even open such messages.
When customers ignore or block messages, it directly impacts sales and engagement. This is where the WhatsApp Blue Tick helps.
What is WhatsApp Blue Tick?
WhatsApp Blue Tick is a verification badge from Meta that appears as a blue checkmark next to your business name. This confirms your business is authentic, builds trust, and makes customers more likely to engage with your messages.
What is the difference between a green tick and a blue tick for businesses?
In June 2024, during Meta’s Conversations Event, it was announced that the WhatsApp verification badge would turn blue. Prior to this, whenever your WhatsApp Business accounts were verified, they would be gifted with a verified green tick. Both the green tick and the blue tick serve the same purpose. They show customers that a business is legitimate and trustworthy.
The main change with the WhatsApp blue tick is who can get verified. But it was the days of yore when the official WhatsApp green tick was only available to users of the WhatsApp Business now, the blue tick is open to businesses using both the free WhatsApp Business App and the WhatsApp Business API.
The WhatsApp blue tick shows customers that your business is officially verified by Meta and gives them the confidence that they’re interacting with a legitimate brand. It also helps build trust and improves your business' credibility. If you’re still on the fence and need a couple more reasons to consider, here’s why you should definitely get a verified blue tick on WhatsApp.
2. Leveraging color psychology
Blue is an incredibly powerful color, since it portrays loyalty and trust. A large number of brands like Walmart, Samsung, and Windows, all use it in their logos for this very reason. It exudes calmness, a sense of security, and a gentle trustworthy smile. A blue tick strengthens your brand’s credibility, assuring customers that they are dealing with a legitimate business. This almost always positively impacts how potential clients perceive your brand.
3. Higher engagement and response rates
If you receive a message on your WhatsApp from an unknown account would you entertain it? You’ll most likely mark it as ‘SPAM’. The same thing happens with your customers. And if this happens frequently, it can harm your brand’s reputation. A blue tick helps prevent exactly this by displaying your verified business name alongside your messages. Since customers feel more secure interacting with a verified business, they are more likely to engage which helps increase loyalty, build better customer relationships, and repeat business.
4. Access to new features
Upgrading to a WhatsApp blue tick allows you to access more advanced WhatsApp features like more advanced messaging capabilities. And what do you get pampered with for being a verified user? You get message templates, automation, and personalized messaging options, all of which help streamline conversations, send timely updates, and improve response times. So not only do you get added perks, your organization is actually better off for it.
5. Democratized for every business
While the green tick was only available to brands using the WhatsApp Business API, the WhatsApp verified blue tick is accessible to ALL businesses using the WhatsApp Business app. This makes it easier for small and medium businesses to get verified and build trust with their audience.
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What are the eligibility criteria for obtaining the blue tick verification on WhatsApp?
If your business already has a WhatsApp verified badge, you do not need to take any action. The green tick will automatically turn blue once the update is available in your country. Right now, this update is live in India, Indonesia, Colombia, and Brazil.
If your business is not yet verified, Meta has set certain requirements to apply for the WhatsApp blue tick subscription. Some of the basic requirements are-
- You must be at least 18 years old.
- You must have a phone number that’s registered in a Meta Verified country.
WhatsApp Business Account Requirements:
Here’s how to verify a WhatsApp Business account if it’s eligible for the blue tick:
- Your business must be active on the WhatsApp Business app for a certain number of days.
- You must have sent a message recently.
- Convince Meta you’re not a robot — have a proper profile name and profile picture.
- Do not hold an active WhatsApp Business Premium subscription under your business name.
- This should be your only Meta Verified subscription through the Meta Business Suite.
Steps to apply for WhatsApp’s blue tick verification
To get your business verified on WhatsApp, follow these steps through the WhatsApp Business App:
- Step 1: Open the WhatsApp Business App and go to ‘Tools.’
- Step 2: Tap on ‘Meta Verified.’
- Step 3: Choose a subscription plan that meets your needs.
- Step 4: Select the account(s) you want to verify. You can bundle your WhatsApp account with linked Facebook and Instagram accounts for verification at the same time.
- Step 5: Tap ‘Continue.’
- Step 6: Set up your payment method and complete your first payment.
- Step 7: Select your business account and click ‘Next.’
- Step 8: Choose a verification method and proceed.
- Step 9: Enter the required verification details, then tap Next or Submit.
- Step 10: Tap ‘Done.’
Once you submit your application, Meta will review it and provide an update. The verification process usually takes up to three business days but may take longer in cases of high submission volumes.
How to subscribe for WhatsApp blue tick verification?
WhatsApp blue tick subscription plans are available between INR 639 to INR 18,900. The table below provides a detailed breakdown of the different plans available for blue tick verification.
Common mistakes to avoid for WhatsApp blue tick approval
There’s no doubt that WhatsApp business blue tick is a long process. So if your application is rejected, it can be a little frustrating. To increase your chances of approval, avoid these mistakes:
- Your business name should match what’s listed on your website, social media, and official documents. Avoid abbreviations, nicknames, or variations that differ from your registered identity.
- Make sure your business follows WhatsApp’s Business and Commerce Policies. If you're not in line with these, your request can be turned down.
- If your business is new or has minimal visibility, it’s better to wait before applying. You must first build credibility. You can do this through an official website, social media engagement, and media mentions.
- Any inconsistencies in your name, website, or industry details can lead to rejection. So, double-check all details before submitting your application.
- WhatsApp has a waiting period before you can reapply for verification. You must use this time to make necessary improvements and follow the guidelines.
- If you’re not sure why your request was rejected, reach out to WhatsApp support. They can help you understand what went wrong.
Go beyond verification – Scale your business with Gallabox
Earning the WhatsApp blue tick is a mark of credibility for your business. It reassures customers that they are interacting with a genuine brand, building trust and increasing the likelihood of them choosing your services. Make sure your business secures this recognition from Meta and stands out to your customers.
But why stop at verification? If you want to engage a wider audience, automate responses, run Click to WhatsApp ads, showcase product catalogs, and streamline payments, the WhatsApp Business API is the way forward. And Gallabox is proud to offer you all that!
With Gallabox, you can not only apply for a blue tick with ease but also integrate CRM platforms like Zoho, HubSpot, and LeadSquared, connect with e-commerce platforms like Shopify and WooCommerce, and enable seamless transactions via Razorpay and Cashfree.
Take your WhatsApp marketing to the next level. Drive more leads, improve customer satisfaction, and grow your business. Visit our website to learn more!
FAQs about WhatsApp blue tick verification
1. Can third-party apps manipulate or hide WhatsApp blue ticks?
No, third-party apps cannot alter or hide the Blue Tick. Since Meta assigns verification after a thorough review, once your business is verified, the badge remains visible and cannot be tampered with.
2. How long does the blue tick verification process typically take?
After submitting your application, Meta reviews it and provides an update. The process typically takes up to three working days, but in some cases, it may take longer.
3. Are there any costs associated with acquiring the blue tick verification on WhatsApp?
Say your organization already has a verified Green Tick. you don’t need to change your settings to avail the WhatsApp blue tick. It will automatically switch to a blue tick at no extra cost. However, if you are applying for verification through the WhatsApp Business App, the subscription cost ranges from INR 639 to INR 18900 per month, depending on the plan you choose.
4. Is the blue tick verification available for individual users, or is it exclusive to businesses?
No, the WhatsApp verified blue tick is not available for individual users at the moment. Only verified businesses using the WhatsApp Business API.
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