If you are a business owner, then you’d know about the importance of chatbots. Chatbots are software applications that are built using AI technology and natural language processing to interact with users and guide them through a process. For businesses, chatbots can be defined as online concierges that can be used for seamlessly communicating with customers and guiding them through the sales or customer support process.
What is WhatsApp Bot?
As the name implies, WhatsApp Bot is WhatsApp’s very own chatbot software. As part of its WhatsApp Business API offerings, WhatsApp allows businesses to build customized chatbots that can be used to answer customer queries, share product details/feedback, send important notifications & share informational content. WhatsApp bots allow businesses to interact with WhatsApp users through a visual interface and provide customers with personalized communication, making the communication experience just as engaging as a real-life conversation.
The rise of WhatsApp Chatbots in India
For the past decade, WhatsApp has been growing steadily in India and it currently stands as one of the best communication platforms in the country. This rise has nudged businesses to leverage the WhatsApp Business & Business API to facilitate better customer engagement and sales. In India, the rise of WhatsApp chatbots can be attributed to the pandemic, especially for small and medium-sized businesses. This is because many Indian businesses have traditionally been operating on an offline model. The pandemic shifted the country's economy online, leading businesses to pivot and use WhatsApp bots as a platform for online communication.
Today, WhatsApp chatbots are considered a great way for businesses to build customer loyalty & increase business revenues. Since the pandemic, there has also been a significant rise in Indian WhatsApp Business partners who provide no-code chatbots that offer a host of advantages. All of these factors have led to a massive rise of WhatsApp chatbots, which are now playing a major role in the Indian messaging market.
Let’s look at 10 real-life examples of successful WhatsApp Bots
Since WhatsApp bots are playing a major role in the Indian market, this is the right time to invest in it. If you are a business that’s looking to integrate WhatsApp chatbots but is a bit hesitant, then we would like to highlight 10 real chatbots that will help inspire you.
Indigo Airlines - Dottie
As one of the best airlines in the world, Indigo Airlines has expanded its customer service offering through Dottie, an AI-powered WhatsApp travel chatbot. This conversational WhatsApp bot helps Indigo Airlines answer customer queries, provide travel notifications and assist them with travel procedures.
What Stands Out: The ability to automate travel procedures like flight bookings, check-ins & cancellations.
Read more: Why Travel Agencies Should Start Using Chatbots?
JioMart, part of the Reliance Industries, offers grocery support to Indian customers. To assist their customers and help them through their orders, the company built a WhatsApp e-commerce chatbot. This has now become the company’s primary source for both shopping and customer support.
What Stands Out: The ability to answer vague to complex queries. Also, the chatbot identifies spelling mistakes and offers accurate support.
Read more: 26 Best WhatsApp Business Message Templates (Copy & Paste)
Tata Mutual Fund
As one of the most trusted fund houses in India, Tata Mutual Fund provides a host of investment and funding solutions. The company faced customer support challenges and hence built a WhatsApp financial chatbot to offer instant support. This has proven to be a game-changer as it helped the business resolve over 90% of customer queries.
What Stands Out: The ability to provide end-to-end conversational support to all customers.
As a leading bank in India, HDFC provides a plethora of banking and financial services to its customers. The bank wanted to help its customers cut through the tiresome call/website-based customer support. So, it created EVA, India’s first AI banking chatbot. Since its creation, the chatbot has helped the bank cut down on its call centre costs.
What Stands Out: The ability to offer 24/7 support for a plethora of banking support solutions including bill payments & loan enquiries in multiple languages.
Borosil is one of India’s leading glassware companies. Borosil created an AI chatbot to help their customers with query resolutions, order enquiries and shipping/payment assistance. Borosil’s simple yet efficient WhatsApp bot also helps customers track their shipments instantly.
What Stands Out: The simple chat flow with focused buttons like Service Requests & Track Orders.
As a leading online ticketing and travel solutions provider, MakeMyTrip launched its WhatsApp chatbot to share deals and notifications with customers. The company also helps customers learn the train ticket status & train running information through WhatsApp.
What Stands Out: PNR Assistance and Live Train running support are the chatbot’s standout features.
HeyPatch is an English learning app that is based in Madrid. The app prides itself on offering convenient English learning support for professionals immediately. HeyPatch is using WhatsApp chatbots to teach micro-classes to its customers. Along with this fun learning use case, the company also uses a WhatsApp bot for onboarding new employees.
What Stands Out: Creating a completely automated micro-class that responds to user interactions efficiently.
Dominos, one of the largest pizza brands in the world, created an interactive WhatsApp Chatbot to help its customers. The bot named Dom can help customers order their pizzas and track them instantly. The chatbot also offers instant notification to customers once they place an order.
What Stands Out: Customers also have the ability to reorder from their previous orders.
Amazon, the e-commerce giant, offers a large variety of products and services to people across the world. Amazon’s e-commerce WhatsApp chatbot was designed to help answer customer queries and also assists them through Kindle, Prime and other subscription-related queries. Moreover, customers can also repeat their previous orders through WhatsApp.
What Stands Out: The ability to answer all customer queries instantly and offer end-to-end purchase support with tracking options.
BMW is one of the leading car manufacturers in the world and it uses its WhatsApp chatbot to help customers learn about their car’s service maintenance status. Through this WhatsApp chatbot, BMW not only helps customers understand if their car has been serviced and is ready for pick-up but also assists them with service booking. In addition, it also helps the company onboard new customers.
What Stands Out: The ability to provide real-time tracking support for customers’ car service queries.
Benefits of using WhatsApp Chatbot for your businesses
These real WhatsApp bots showcase how businesses across sectors use WhatsApp to improve their customer offering. If you’re still wondering about whether to create a customized WhatsApp chatbot for your business, we would like to highlight some of the benefits of using a WhatsApp chatbot for your business.
By building an automated WhatsApp chatbot, your business can instantly reply to customers. No-code WhatsApp bots allow you to create a customized conversation flow & provide answers to all the frequently asked questions immediately.
In today’s competitive world, it’s important to be available round the clock. With WhatsApp chatbots, you can answer customer queries and help guide them at all hours. Your business will also have the benefit of saving a lot of time and money through this approach.
Integrated with Business Apps
Omnichannel customer experience and marketing are the new norm. Since WhatsApp chatbots can be easily integrated with websites and all other business apps, you can seamlessly collect and transfer customer data across multiple platforms and provide the same customer experience across different avenues.
Increase brand awareness
WhatsApp is being used by over 2 million people across the globe. Your business can tap into this global customer base and communicate with them on their preferred platform. In addition, WhatsApp bots also offer multilingual chatbot solutions that can increase local interactions. All of these factors will result in increased brand awareness for your business.
Improve customer engagement
WhatsApp is currently one of the most used communication platforms in use. When your business uses WhatsApp bots to interact with customers and answer their queries instantly, customers will start to trust your brand & engage with you more. Furthermore, WhatsApp has the highest message open/read % in the country.
Boost customer service
WhatsApp chatbots can handle a variety of queries ranging from customer service to business queries and also guide customers to the right department within your company. This eliminates many of the customer service problems for your business and provides quick & on-demand customer service for your customers.
WhatsApp chatbots can be easily automated to answer all sorts of queries and also automate business processes. This helps businesses provide excellent customer service even with a small number of people.
Interested to build a WhatsApp Bot for your business?
We at Gallabox has immense experience in building no-code WhatsApp chatbots that are completely customized to suit individual business needs. From an intuitive education chatbot to a comprehensive banking chatbot, our team can offer superior chatbot support. We pride ourselves on treating all our customers the same be it a large conglomerate or a small individual businesses.
Build No-code WhatsApp Chatbot with Gallabox!
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