Best WhatsApp Chatbot Examples: How Businesses Are Using AI for Engagement

Create a 24/7 communication stream

The digital space never sleeps, and with the WhatsApp chatbot, you can ensure that your business lines are never down. The chatbot ensures that someone is available 24/7 to answer customer queries.

The chatbot is intelligent enough to manage most basic questions and concerns. It passes only the complex situations it cannot manage to your human agents.

Enhance engagement

You can set up an automated greeting message to welcome customers as they approach you on WhatsApp. You can also set their expectations by showing them a list of tasks the chatbot can help them with.

The chatbot carries out intuitive and human-like conversations and engages users effectively.

Boost sales and marketing

The chatbot can identify potential leads by analyzing user responses and engaging them through interactive conversations. It can then pass the leads to your sales staff, who can push them down the sales funnel.

You can also use the chatbot for marketing purposes through personalized pre-scheduled WhatsApp message, offering exclusive discounts and product recommendations depending on their requirements.

Optimize customer service

Customers can quickly get disengaged and frustrated when they have to wait in line to speak with your staff. The WhatsApp chatbot is available for customers with instant answers and ensures they feel valued.

You can also feed frequently asked questions by customers and pre-program the answers so the chatbot can handle most of them.

1. FootPrint Real Estate

Footprint is a real estate company based in Dubai.

Challenge: Individual team members communicated with customers through their personal WhatsApp accounts. As a result, there was no process for following up with clients, and frequent account suspensions led to communication loss.

Initiative: The company used the WhatsApp chatbot to structure communication. The chatbot handled first-time customer inquiries and could qualify leads based on their interest levels. They also used Gallabox's Click-to-WhatsApp ads to convert social media interest into direct conversations. 

Result: The company saw a 150% increase in first-time customer conversion and a 100% increase in lead generation and customer base, respectively.

2. Jobstars India

Jobstars is a leading Indian recruitment firm that partners with organizations to fulfill their headcount mandates.

Challenge: The company's agents used multiple mobile numbers to communicate with candidates, so there was no central database. Manual intervention led to errors like sending the wrong application forms and delayed responses. Jobstars also wanted to reduce candidate drop-offs.

Initiative: Jobstars found its solution in a WhatsApp chatbot that could converse in multiple languages with the candidates, thereby eliminating language barriers. The chatbot helped collect data and maintain one central database. The agents used one WhatsApp number, which helped maintain consistent communication with the candidates.

Result: The chatbot helped increase sales by 60% and reduced manual intervention by 40%.

3. Sattvic Stores

Sattvic Stores is an online marketplace for organic health supplements.

Challenge: The company faced an issue of a 25% Return To Order (RTO). Moreover, there was a high marketing spend to reach a wider audience. They used the traditional approach of calling or messaging customers about new product launches.

Initiative: The company reduced its RTO with a WhatsApp chatbot. Customers could have their questions answered and purchase the product only if it suited them. The bot also collected and stored all customer information at a central location. Plus, it helped them create advanced customer segments for cross-selling. 

Result: With the chatbot, the company reduced RTO to 10% within a month. They also reduced their marketing spend by 30%.

4. KLM Royal Dutch Airlines Flight Assistant

KLM is a Netherlands-based airline that operates on routes across the world.

Challenge: KLM is known for its personalized approach to dealing with customers and wanted to enhance its customer experience and add value to them.

Initiative: KLM used a WhatsApp chatbot that uses AI and offers multi-language support to connect with customers quickly and personally. The bot helps the customers book their tickets through the conversational platform. Moreover, it provides flight updates and boarding passes to passengers, reducing their time and effort. 

The chatbot is supported by human agents who manage customer queries that the chatbot cannot handle independently. 

Result: Chatbots handle 50% of KLMs' social media cases every year and enhance the overall experience of non-English speaking customers.

5. Pfizer PharmaBot 

Pfizer is one of the world's leading pharmaceutical companies, known for developing and selling medicines and vaccines.

Challenge: The medical industry is highly regulated, as there is no scope for error in sharing information. Due to its worldwide presence, it was finding it challenging to share medical information with healthcare professionals, pharmacists, nurses, patients, and caregivers.

Initiative: Pfizer has launched a bot to share information with all stakeholders quickly and accurately in easy-to-understand language. It also sends personalized reminders and health tips for the well-being of patients. The customer can select a medicine on the conversation platform, and a list of questions appears on the screen. They can then get instant answers to their queries this way.

Result: The chatbot has helped reduce the workload of call center agents.

6. Domino's Pizza

Domino's is a multinational pizza restaurant and delivery chain.

Challenge: Domino's is known for its fast pizza delivery. They wanted to improve the customer experience even further.

Initiative: Domino's chatbot is among the most relevant WhatsApp chatbot examples in the food and beverage industry. It can show customers the menu and take their orders. Moreover, it can track orders and inform customers when they will receive them.

Result: The chatbot has made ordering a seamless experience. It provides personalized recommendations based on past purchases and lets customers reorder with just one click. Customers can save their favorite orders for quick reordering, and with Google account integration, they can easily place orders from any device—making the process smoother than ever.

7. Tumi's Travel Concierge

Tumi is a luxury luggage company known for making high-end suitcases and travel bags.

Challenge: Luxury brands like Tumi are always on the lookout for fresh ideas to enhance the overall customer experience and make them feel valuable.

Initiative: Tumi's WhatsApp bot is a great example of how travel companies can enhance customer experience. It quickly answers customer queries, assists with luggage repair services, and provides real-time updates on upcoming travel plans, making the entire process more convenient for travelers.

Result: With the WhatsApp bot, Tumi successfully personalized its customer service. Customers feel valued when a luggage brand goes out of its way to make their travel smoother. 

8. H&M's Fashion Advisor

H&M is a retail fashion giant known for fast fashion, accessories, and homeware.

Challenge: With a presence in 75 countries, H&M wanted to streamline its customer operations and make it more efficient, accurate, and available 24/7.

Initiative: H&M launched a WhatsApp chatbot to streamline customer interactions and assist shoppers in making the right fashion choices. The chatbot offers an interactive platform, asking a few questions to understand the customer's style and preferences better, helping them find the perfect look.

The chatbot shows users pictures and asks them to select their preferred style. It uses this information to suggest personalized fashion tips and items for the customer to buy. It also keeps the user updated about ongoing and upcoming discounts and offers.

Plus, you can save and share outfits with your friends, making the platform more interactive.

Result: By automating routine tasks, H&M has significantly improved customer service.

9. Coffee Bean and Tea Leaf

Coffee Bean and Tea Leaf is a global coffee chain.

Challenge: The coffee chain wanted to make its loyalty program more accessible to its customers.

Initiative: The company launched a WhatsApp chatbot to simplify the management of its loyalty program. This is a great example of how businesses can make it easy for customers to check their rewards on the go.

The chatbot also shares exclusive offers on drinks and special discounts for loyalty program members, along with updates on new product launches, so loyal customers can try them the next time they visit the café.

Result: The company has enabled customers to better use its loyalty program by using the WhatsApp chatbot.

10. Coca-Cola

Coca-Cola is an American multinational that makes and sells soft drinks worldwide.

Challenge: Coca-Cola wanted to engage customers and give them gifts during the 2020 FIFA World Cup. For this marketing campaign, they wanted instant feedback and authentication while avoiding system abuse.

Initiative: Coca-Cola used a WhatsApp chatbot to enhance its marketing campaigns with games, quizzes, and interactive content. One campaign allowed customers to scan codes on bottles for a chance to win prizes, and the chatbot efficiently managed the entire process. 

It provided clear responses to valid scans, addressed incorrect requests, and handled repeat attempts or restarts, ensuring a smooth experience for every participant.

Result: The bot helped Coca-Cola launch a successful marketing campaign while eliminating their concerns.

11. Unilever

Unilever is a British multinational FMCG company.

Challenge: Unilever wanted to launch a new fabric care product in Brazil and wanted to launch a marketing campaign for it.

Initiative: Unilever's marketing team used a WhatsApp chatbot for this marketing campaign. The idea was to have a two-way conversation with customers and share tips on taking better care of clothes. 

They put up posters and billboards with a phone number where the users could contact them, and the WhatsApp chatbot could engage them. The chatbot greeted them with a welcome message and offered tips on caring for clothes. It also introduced new products and used multimedia like videos, images, and memes to engage the customers. 

Additionally, the chatbot offered a 50% discount on new products to make the customers feel valued and increase sales for the company. 

Result: With all these initiatives combined, the chatbot helped increase sales by 14%.

12. Eureka Forbes

Eureka Forbes offers products for safety and hygiene and is particularly popular for water purifiers.

Challenge: Demand increased during COVID-19 when people became cautious about health and well-being. The company was flooded with customer queries and service requests, which overwhelmed the system.

Initiative: Eureka Forbes adopted a WhatsApp chatbot to handle customer queries faster and more efficiently, as the customer service staff was overwhelmed. 

The chatbot was intelligent enough to understand the intent of customer queries and offer personalized resolutions.

Result: The chatbot was available 24/7 to answer customer queries and significantly reduced customer wait time. It helped Eureka Forbes deliver a better customer experience through a seamless transfer of information.  

13. Terpel

Terpel is the largest oil and gas retailer in Colombia. 

Challenge: The company launched a new Regalos en el Camino Terpel campaign to enhance customer experience and increase sales. It wanted to onboard new customers with the campaign.

Initiative: The company leveraged the WhatsApp chatbot in the campaign by allowing customers to join the promotion. They could participate by sending images of their receipts. Customers who had billing of a certain amount were eligible for a lucky draw.

Result: The chatbot verified the receipts and helped Terpel in customer onboarding and response management. With a WhatsApp chatbot, Terpel succeeded in onboarding 330 customers, generated nine million interactions, and helped the company raise 35M USD.

14. India's Chatbot for Covid-19

Challenge: The Covid pandemic overwhelmed healthcare systems across the world. India, with its large population, wanted an efficient system to share information with the citizens.

Initiative: The Indian Government used the WhatsApp chatbot to educate people about safety protocols during the pandemic and prevent the spread of false information. Moreover, citizens could also use it to download their vaccination certificates.

Result: The chatbot helped users with diagnoses and shared information about being sage. It also shared information from the Ministry of Health with the people. Moreover, the chatbot shared information in multiple languages, making it easier for people to read the details.

15. Upstox Securities

Upstox, a fintech company, offers online investment services to customers.

Challenge: As the company grew, Upstox found it challenging to manage customer queries. 

Initiative: The company used the WhatsApp chatbot to engage people and provide FAQs to offer immediate assistance. This helped reduce the workload of their staff. The chatbot also helped share information about stocks and investments and enhanced user engagement.

Result: With the chatbot, Upstox could onboard new customers and answer queries about how to open a new account, log into the platform, develop investment concepts, and create watchlists.

16. Plum Insurance

Plum is a business insurance service provider that offers employee insurance to organizations in India.

Challenge: The company faced excessive claims following the pandemic when more employees opted for employer-paid private health insurance.

Initiative: Plum implemented chatbots to automate the First Notification of Loss (FNOL) in claims processing. The chatbot collects necessary claim details, provides accurate information, and guides customers through the process.

It also helps track claims, shares policy coverage details, and offers access to doctor consultations, reducing workload and enhancing customer engagement.

Result: The chatbot helped Plum to offload the pressure of its customer service team and enhance customer experience by providing information at their fingertips.

17. Plantix

Plantix is a digital platform that connects the community of farmers across the world.

Challenge: Plantix wanted to offer farmers a reliable platform to share their farming-related queries and get solutions.

Initiative: Plantix offers assistance to farmers in identifying plant problems through its WhatsApp chatbot. The farmers send a picture of their infested plant, and the chatbot tells them the solution and products they can use to treat it. 

The chatbot can identify if there is a nutritional deficiency, plant pests, or pathogens. The chatbot also shares a link with the farmers about solving the problem. It saves the farmers from spending on products that do not help them resolve their plant problems.

Result: Today, the chatbot can identify 400 plant problems in 40 cereals, fruits, and vegetables. It is also straightforward about the plants it cannot treat. 

What industries benefit the most from WhatsApp chatbots?

Industries, like e-commerce, retail, banking, travel, and healthcare, that sell directly to customers benefit the most from WhatsApp chatbots. 

Is a WhatsApp chatbot secure to send sensitive data?

WhatsApp uses encryption and secure protocol, and thus, protects all your conversations. You can use it to send sensitive information like invoices and special offers to your loyal customers.

Can I track WhatsApp analytics to track its performance?

You can track data like message open rates, conversion rates, response times, and customer satisfaction scores. Using all this data, you can understand if the chatbot is effective in achieving your business goals and make necessary corrections.