Unlock the Power of WhatsApp for Entertainment & Media

1. Personalized content experiences

According to McKinsey & Company, brands that offer personalization make 40% greater profits from these operations than regular competitors. This is relevant for customer communications in the entertainment domain.

With WhatsApp, entertainment brands can send customized messages based on user preferences, including

• Personalized deals
• Timely event updates
• Tailored subscription plans

It leads to higher conversion rates and greater customer lifetime value.

2. 24/7 customer support

According to Forbes, 95% of customers claim that customer service affects their brand loyalty. They cite self-service and easy access as key components.

Brands can offer seamless, round-the-clock customer service with a WhatsApp chatbot. Apart from its easy-to-navigate capabilities, this chatbot can solve audience queries about

• Ticket bookings
• Show schedules
• Subscription issues
• Refunds
• Event information
• Technical support
• Promotional offers

Hence, WhatsApp helps in building brand authenticity and increasing CSAT scores for E&M businesses.

3. Efficient ticket booking and sales

WhatsApp simplifies the ticketing system by allowing users to buy tickets or make reservations directly through the messaging app. Whether it's a concert or a theatre drama, WhatsApp allows seamless payment and booking confirmation on a single channel.

Additionally, WhatsApp's simple user interface makes it easier for fans to book tickets quickly using handheld devices. This is particularly advantageous for first-come, first-served (FCFS) bookings or open-hours scheduling.

4. Real-time feedback

E&M brands need to examine several factors to comprehend how an audience will react to a performance or a production. This may include emotional responses, degree of engagement, and perception of the subject matter.

With the help of WhatsApp, organizers can send a survey form post-performance to rate various important attributes of the show and their service.

Furthermore, creators can use this data to develop stronger relationships with their target audience and improve the viewing experience overall.

5. Top-notch marketing campaigns

E&M companies can use WhatsApp to design a powerful marketing campaign. While many other social media platforms are frequently used for promotion, WhatsApp offers a personal touch. With an open rate of 98%, it aims to reach out to your audience on their most active platform.

You can opt for sending bulk promotional content using the broadcast feature or showcase early booking click-to-WhatsApp ads on social media. Additionally, you can employ WhatsApp drip campaigns before any mega launch to boost bookings and create buzz.

1. Seamless subscription management

According to Deloitte, 53% of customers say that SVOD subscriptions are one of their most-used media & entertainment services. In fact, customer subscriptions drive major ROI for the entertainment industry.

Hence, media & entertainment companies can use WhatsApp to simplify and consolidate all subscription-related communications in one place.

From sending welcome messages for new users to automated renewal reminders, WhatsApp reduces churn rates and helps in elevating the overall UX.

Additionally, WhatsApp minimizes friction in the subscription lifecycle by letting customers easily renew or modify their plans through quick replies or direct links.

2. Easy billing support

WhatsApp's instant messaging feature makes it easier to handle billing inquiries. Billing statements and payment problem resolution can all be made available to users without the need to navigate complex websites or wait on the phone.

Additionally, customers can make payments right within the WhatsApp chat with utmost flexibility and ease.

3. Event reminders

Media houses and event organizers can utilize WhatsApp to send timely updates and schedule automated notifications about upcoming shows or new releases.

For instance, a chain of movie theaters can inform patrons of

• Upcoming premieres
• Showtime reminders
• Schedule changes

This proactive communication improves engagement and ensures that audiences are kept in the loop. Additionally, organizers can provide real-time updates via WhatsApp regarding event schedules or venue changes during concerts or award nights.

4. Exclusive promotions

Brands can use WhatsApp to drop personalized promotions or early-bird offers directly to their fans' inboxes.

Consider a film studio introducing special premiere ticket discount codes through an immersive, cinematic message. With WhatsApp's interactive and rich media features, media houses can turn ordinary promotions into exclusive experiences for the audience.

5. Build a fan club

The WhatsApp Business API allows artists and their followers to communicate quickly. Furthermore, media brands and entertainment personalities can create dedicated fan clubs on WhatsApp.

Brands can inculcate a community feeling by inviting fans to join exclusive groups or broadcast lists and sharing

• Behind-the-scenes content
• Exclusive interviews
• Sneak peeks

Event announcement

"Exciting News! Our next blockbuster event is happening on [Date]. Don’t miss out on the fun! Book your tickets now: [Link]"

New release alert

"Just Released! Watch our latest [Movie/Show/Album], now streaming! Dive into the entertainment. Click here: [Link]"

Exclusive offers

"Special Offer! Enjoy a 20% discount on tickets for our upcoming concert. Grab yours today: [Link]. Limited seats available!"

Behind-the-scenes peek

"Go behind the scenes of our latest project! Get exclusive sneak peeks and updates. Stay tuned"

Fan engagement

"We love our fans! Share your favorite moments with us using #[YourHashtag]. Featuring the best on our page!"

Event reminder

"Reminder! Our live show starts at [Time] on [Date]. Join us for an unforgettable experience! Watch here: [Link]"

Feedback and testimonials

"💬 Loved the show? We’d love to hear your feedback! Share your experience: [Link]. Your opinion matters!"

1. Share behind-the-scenes content

WhatsApp is perfect for delivering unique behind-the-scenes content because of its private, secure messaging. Give your viewers an inside look at how your project is being made by using brief videos or live samples. Fans feel like insiders because of this intimacy and exclusivity.

Additionally, regular updates help develop anticipation by keeping your audience interested and excited for the official debut.

2. Run contests and giveaways

Use WhatsApp's direct messaging feature to host targeted giveaways and contests. Send personalized messages or broadcast updates to boost participation.

For example, invite followers to contribute content about your event or share their favorite moments, and then choose winners based on their engagement or creativity. WhatsApp's instantly accessible nature ensures high participation rates and prompt responses.

3. Be personal, not spammy

Send valuable, tailored messages at all times!

Instead of bulk spamming, provide content that speaks to your audience's interests. Fans are more receptive when you approach them with warmth and sincerity. Ensure well-timed, relevant updates that feel respectful without being intrusive.

4. Incorporate elements of interactive media

Adding interactive media to WhatsApp promotional messages is an excellent approach to increasing engagement. Instead of plain text, use photos, GIFs, videos, or even brief surveys about your event or press release.

A brief teaser video can generate anticipation, while a survey asking fans which up-and-coming performer they're most looking forward to promotes involvement.

Interactive content immediately grabs readers' attention and increases the recall value of the information you provide.

1. Create an official WhatsApp Business account

Set up an official WhatsApp Business account to establish a verified presence and access advanced features.

2. Partner with a WhatsApp Business API provider

Find a WhatsApp Business API provider like Gallabox to facilitate scalable messaging and seamless integration with your existing systems.

3. Design interesting message templates

Design engaging and creative message templates that promote your content, such as

• Event reminders
• New releases
• Exclusive updates

Pro tip: Ensure all your templates and messages comply with WhatsApp policies. 

4. Automate query resolution and event reminders

Automate common interactions like query resolutions or event reminders with a WhatsApp chatbot to enhance UX and efficiency.

5. Monitor + Reiterate

Continuously monitor your messaging performance through analytics to understand engagement levels and user feedback.

Use these insights to optimize your communication strategies and refine message templates. Reiterate your approach regularly by updating content and maintaining a responsive presence.

1. How can WhatsApp be used for movie or show promotions?

WhatsApp can be used for movie or show promotions to create buzz and engagement. It supports personalized messaging, including trailers, behind-the-scenes content, and exclusive offers sent directly to fans' inboxes.

2. Is WhatsApp suitable for large-scale audience communication?

WhatsApp is great for individualized, focused communication because of its broadcast size restrictions that limit it to smaller, segmented audiences. However, you can ensure large-scale audience communication by opting for WhatsApp Business API.

3. Can WhatsApp help with ticketing and event updates?

Yes, WhatsApp can be used to send real-time ticket confirmations and automated notifications about upcoming events.

4. How secure is WhatsApp for sharing exclusive media content?

WhatsApp features end-to-end encryption to ensure high-end security and protection of the exclusive media content shared on the platform.