The success of any entertainment and media company relies heavily on audience engagement and seamless content distribution.
From exclusive offers to behind-the-scenes content, audiences desire personalized interactions. According to a McKinsey report, 71% of customers anticipate tailored communications from companies.
This is where WhatsApp helps by offering a secure and interactive platform to inculcate meaningful connections between E&M brands and audiences. Furthermore, it offers advanced broadcasting and payment features to streamline your marketing and sales.
This blog walks you through the lesser-known yet high-yielding benefits of employing WhatsApp for entertainment & media. Let's get started!
WhatsApp for entertainment & media refers to the effective use of the interactive WhatsApp platform to promote and disseminate content for user engagement.
According to PwC, the E&M market's revenue is expected to increase at a 3.9% CAGR over the next five years, reaching about US$3.4 trillion in 2028.
The figures suggest a highly competitive industry scenario. However, WhatsApp offers a direct, personalized communication channel that businesses may tend to overlook. Real-time updates and instant solutions are valued functionalities that will help your brand stay ahead of the curve.
Furthermore, with WhatsApp Business API, media companies can tap into an array of high-end features like WhatsApp payment, broadcasting messages, analytics, click-to-ad, chatbots, and more. Here is a brief snapshot of the advanced functionalities of WhatsApp for E&M companies:
WhatsApp usage has increased dramatically in the entertainment industry. This calls for dynamic adaptation of the WhatsApp Business API to interact with the audience in more distinctive ways.
Here we have listed some of the top benefits of WhatsApp for the entertainment industry.
According to McKinsey & Company, brands that offer personalization make 40% greater profits from these operations than regular competitors. This is relevant for customer communications in the entertainment domain.
With WhatsApp, entertainment brands can send customized messages based on user preferences, including
It leads to higher conversion rates and greater customer lifetime value.
According to Forbes, 95% of customers claim that customer service affects their brand loyalty. They cite self-service and easy access as key components.
Brands can offer seamless, round-the-clock customer service with a WhatsApp chatbot. Apart from its easy-to-navigate capabilities, this chatbot can solve audience queries about
Hence, WhatsApp helps in building brand authenticity and increasing CSAT scores for E&M businesses.
WhatsApp simplifies the ticketing system by allowing users to buy tickets or make reservations directly through the messaging app. Whether it's a concert or a theatre drama, WhatsApp allows seamless payment and booking confirmation on a single channel.
Additionally, WhatsApp's simple user interface makes it easier for fans to book tickets quickly using handheld devices. This is particularly advantageous for first-come, first-served (FCFS) bookings or open-hours scheduling.
E&M brands need to examine several factors to comprehend how an audience will react to a performance or a production. This may include emotional responses, degree of engagement, and perception of the subject matter.
With the help of WhatsApp, organizers can send a survey form post-performance to rate various important attributes of the show and their service.
Furthermore, creators can use this data to develop stronger relationships with their target audience and improve the viewing experience overall.
E&M companies can use WhatsApp to design a powerful marketing campaign. While many other social media platforms are frequently used for promotion, WhatsApp offers a personal touch. With an open rate of 98%, it aims to reach out to your audience on their most active platform.
You can opt for sending bulk promotional content using the broadcast feature or showcase early booking click-to-WhatsApp ads on social media. Additionally, you can employ WhatsApp drip campaigns before any mega launch to boost bookings and create buzz.
Now that we have discussed the benefits, are you curious how WhatsApp can help boost your entertainment game? Here are some of the top ways it’s making a difference in media and entertainment.
According to Deloitte, 53% of customers say that SVOD subscriptions are one of their most-used media & entertainment services. In fact, customer subscriptions drive major ROI for the entertainment industry.
Hence, media & entertainment companies can use WhatsApp to simplify and consolidate all subscription-related communications in one place.
From sending welcome messages for new users to automated renewal reminders, WhatsApp reduces churn rates and helps in elevating the overall UX.
Additionally, WhatsApp minimizes friction in the subscription lifecycle by letting customers easily renew or modify their plans through quick replies or direct links.
WhatsApp's instant messaging feature makes it easier to handle billing inquiries. Billing statements and payment problem resolution can all be made available to users without the need to navigate complex websites or wait on the phone.
Additionally, customers can make payments right within the WhatsApp chat with utmost flexibility and ease.
Media houses and event organizers can utilize WhatsApp to send timely updates and schedule automated notifications about upcoming shows or new releases.
For instance, a chain of movie theaters can inform patrons of
This proactive communication improves engagement and ensures that audiences are kept in the loop. Additionally, organizers can provide real-time updates via WhatsApp regarding event schedules or venue changes during concerts or award nights.
Brands can use WhatsApp to drop personalized promotions or early-bird offers directly to their fans' inboxes.
Consider a film studio introducing special premiere ticket discount codes through an immersive, cinematic message. With WhatsApp's interactive and rich media features, media houses can turn ordinary promotions into exclusive experiences for the audience.
The WhatsApp Business API allows artists and their followers to communicate quickly. Furthermore, media brands and entertainment personalities can create dedicated fan clubs on WhatsApp.
Brands can inculcate a community feeling by inviting fans to join exclusive groups or broadcast lists and sharing
The entertainment & media businesses can use WhatsApp to engage with customers more personally. From customized promotions to asking for customer feedback, we have listed interesting business WhatsApp templates to drive engagement in the entertainment sector.
"Exciting News! Our next blockbuster event is happening on [Date]. Don’t miss out on the fun! Book your tickets now: [Link]"
"Just Released! Watch our latest [Movie/Show/Album], now streaming! Dive into the entertainment. Click here: [Link]"
"Special Offer! Enjoy a 20% discount on tickets for our upcoming concert. Grab yours today: [Link]. Limited seats available!"
"Go behind the scenes of our latest project! Get exclusive sneak peeks and updates. Stay tuned"
"We love our fans! Share your favorite moments with us using #[YourHashtag]. Featuring the best on our page!"
"Reminder! Our live show starts at [Time] on [Date]. Join us for an unforgettable experience! Watch here: [Link]"
"💬 Loved the show? We’d love to hear your feedback! Share your experience: [Link]. Your opinion matters!"
While WhatsApp offers a wide range of promotional features, knowing when and how to implement them makes all the difference.
Here are some expert strategies to help you promote entertainment events and media releases for maximum visibility and engagement.
Use WhatsApp's direct messaging feature to host targeted giveaways and contests. Send personalized messages or broadcast updates to boost participation.
For example, invite followers to contribute content about your event or share their favorite moments, and then choose winners based on their engagement or creativity. WhatsApp's instantly accessible nature ensures high participation rates and prompt responses.
Send valuable, tailored messages at all times!
Instead of bulk spamming, provide content that speaks to your audience's interests. Fans are more receptive when you approach them with warmth and sincerity. Ensure well-timed, relevant updates that feel respectful without being intrusive.
Adding interactive media to WhatsApp promotional messages is an excellent approach to increasing engagement. Instead of plain text, use photos, GIFs, videos, or even brief surveys about your event or press release.
A brief teaser video can generate anticipation, while a survey asking fans which up-and-coming performer they're most looking forward to promotes involvement.
Interactive content immediately grabs readers' attention and increases the recall value of the information you provide.
Follow these simple yet effective steps to set the ball rolling for your E&M business.
Set up an official WhatsApp Business account to establish a verified presence and access advanced features.
Find a WhatsApp Business API provider like Gallabox to facilitate scalable messaging and seamless integration with your existing systems.
Design engaging and creative message templates that promote your content, such as
Pro tip: Ensure all your templates and messages comply with WhatsApp policies.
Automate common interactions like query resolutions or event reminders with a WhatsApp chatbot to enhance UX and efficiency.
Continuously monitor your messaging performance through analytics to understand engagement levels and user feedback.
Use these insights to optimize your communication strategies and refine message templates. Reiterate your approach regularly by updating content and maintaining a responsive presence.
If you are looking to boost your overall ROI, partner with platforms such as Gallabox. Our WhatsApp solutions are meticulously tailored to elevate customer experiences in the entertainment & media industry. Here is what we offer:
WhatsApp is a valuable tool in the media & entertainment industry as it offers a personal, direct means of communication with audiences. However, if you are planning to launch extensive marketing campaigns, WhatsApp may not suffice due to its size restrictions on broadcast messaging.
You need to take one step ahead by opting for WhatsApp Business API. This not only lets you introduce scalable marketing campaigns but also offers rich features. If you are looking for a platform that scales with your business, Gallabox is the best option.
Get in touch with Gallabox to improve your marketing. Start your free trial today to explore our WhatsApp Business solutions for your entertainment and media company!
WhatsApp can be used for movie or show promotions to create buzz and engagement. It supports personalized messaging, including trailers, behind-the-scenes content, and exclusive offers sent directly to fans' inboxes.
WhatsApp is great for individualized, focused communication because of its broadcast size restrictions that limit it to smaller, segmented audiences. However, you can ensure large-scale audience communication by opting for WhatsApp Business API.
Yes, WhatsApp can be used to send real-time ticket confirmations and automated notifications about upcoming events.
WhatsApp features end-to-end encryption to ensure high-end security and protection of the exclusive media content shared on the platform.
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