In today’s mobile-first world, customers want speed, convenience, and the freedom to multitask. Thus, they’re leaning toward companies that offer chat assistance and messaging over old-school phone calls and emails.
Business messaging has upended traditional marketing as customers desire prompt, individualized replies from companies. Up to 68% of customers are more likely to purchase from brands that communicate easily.
In light of this, mobile ad spending is anticipated to reach 70% by 2026, proving that ads that link to WhatsApp are a powerful tool. You get the best value for your money with these advertisements. How?
By connecting with potential customers directly, you can capture leads and close gaps in your sales funnel.
This blog covers the manifold benefits of Click-to-WhatsApp ads, case studies, optimization strategies, and more. Let's dive in!
What are Click-to-WhatsApp ads?
Click-to-WhatsApp ads are a method of advertising that enables companies to communicate with potential customers directly through WhatsApp.
Upon clicking these advertisements, users are directed to a WhatsApp chat with the company, which promotes real-time communication.
Let's consider the example of a high-end restaurant that wants to attract new customers and build a name for itself. It can use Click-to-WhatsApp ads to present a unique offer.
Clicking on the ad on social media will encourage the customers to get in touch with the restaurant for:
- Posing inquiries about their serving times
- Make reservations
- Find out more about the deal
This method expedites the sales process and improves customer engagement.
Read More: Click-to-WhatsApp ads: Best practices, use cases and more
Why Click-to-WhatsApp Ads are Essential for Businesses
According to Investopedia, click-to WhatsApp ads are expected to generate revenue of $10 billion. This whopping number signifies the growing demand for Click-to-WhatsApp ads in marketing and branding.
Here are the top benefits that Click-to-WhatsApp ads offer to diverse businesses:
1. Drive full funnel conversations
The customer journey can be effectively managed with Click-to WhatsApp ads.
This is because WhatsApp enables dynamic conversations, in contrast to traditional advertisements that frequently direct users to landing pages with little participation.
For example, a travel agency can use these ads to:
- Generate interest
- Respond to inquiries
- Offer additional details and offers
- Complete reservations
Customers value the opportunity to ask questions about specifics, such as availability or package features, without switching between platforms. This ensures a smooth and interesting experience at every point of the sales funnel.
2. Capture potential leads
Click-to-WhatsApp ads simplify lead capturing by integrating a WhatsApp chat link generator to drive potential customer engagement. They also help collect relevant customer PII data like name and number.
For instance, a real estate company can display new listings in a Click-to-WhatsApp ad to encourage prospective buyers to contact it regarding viewings or pricing.
Furthermore, conversations initiated on WhatsApp can include requests for follow-up messages or brochures to capture and nurture leads effectively.
3. Optimize ad campaigns
One of its most notable characteristics is the capacity of Click-to WhatsApp ads software to offer real-time analytics into user engagement. Businesses may improve their targeting and messaging by monitoring users' engagement with these advertisements.
Example: A retail store can use this information to determine which promotions or offers led to higher engagement rates and adjust future campaigns accordingly.
Businesses can efficiently deploy resources with this optimization capacity.
4. Helps in personalization
According to a McKinsey study, 71% of customers sought personalized interactions from businesses, and 76% became upset when this failed.
Hence, modern marketing campaigns must be personalized, and WhatsApp provides a special way.
When customers start a discussion through the ad, businesses can obtain important data, such as preferences and previous interactions. This data can be used to provide a better-customized experience.
5. Re-engage without additional charges
As per AdMedia's study, retargeted customers have a 43% higher chance of converting.
WhatsApp business ads provide a direct way to re-engage customers without incurring additional costs. Businesses can carry on the conversation and provide recurring updates or promotions when customers contact them over WhatsApp without worrying about their advertising expenses going up.
How to set up Click-to-WhatsApp Ads?
Businesses can easily set up Click-to-WhatsApp ads using Gallabox. It is a no-code WhatsApp business provider that helps small and large companies to expand their reach.
Before using Gallabox to create your first CTWA Campaign, ensure you have these requirements.
- Approved Facebook Business Manager Account
- Facebook Page
- Facebook Ad Account
Now that everything is in place, let's go over how to use Gallabox to create your first click-to WhatsApp ad campaign.
Step 1: Visit the Facebook ads manager
Launch Facebook Ads Manager and select "Create" from the campaign menu.
Step 2: Name your campaign
The campaign page will appear after you click the "create" button. This is where the campaign's name needs to be established. If your campaign fits into one of the categories, such as real estate, job, or finance, ensure that you choose the right category.
Step 3: Modify the campaign's information
Choose "Auction" as the purchase type and "engagement" as the campaign goal under "Campaign details." You must select these options to see the opportunity to drive traffic through "Click to WhatsApp".
Step 4: Establish a budget and a bid plan
The daily or lifetime budget can be decided now that the campaign's goal has been established. The goal of your campaign can also influence the bid strategy possibilities you choose.
Step 5: Choose WhatsApp
In the ad set part, indicate the conversion location as "Messaging Apps." You may wish to boost engagement via "Click to message" as the ad type.
Step 6: Identify the target audience
Now that WhatsApp has been chosen, you must plan the timeline and budget of your campaign.
Step 7: Customize your target audience
Determine who your conversion campaign's target audience is. Take into account variables, such as:
- User location
- Age distribution
- Gender
- Languages
- Relationships
On the right corner of your screen, you'll see an estimate of the size of your intended audience.
Step 8: Decide on an ad style
After deciding on your placement, select the ad format in the "Ad Setup" tab. You can choose a carousel, one picture, or a video.
Step 9: Emphasize your offers
Highlight any ongoing sales or discounts, such as "free shipping" and "cash on delivery."
Step 10: Upload
Submit your ad creative and see how your target audience will see it. Remember to provide an interesting main text.
Step 11: Edit "Send WhatsApp Message" as the CTA
Ensure it's configured appropriately because this is the action you want your viewers to do.
Step 12: Post the Ad
Once you have completed all these stages, you are ready to post your advertisement. Your ad will go live after Facebook reviews and approves it.
Best practices for creating effective Click-to-WhatsApp ads
Creating effective Click-to-WhatsApp ads requires a strategic approach to capture attention. Here is a detailed note on the best practices for designing effective ad copies:
1. Craft an attractive ad copy
Persuasive and understandable language is the first step in creating successful Click-to-WhatsApp ads. Your ad copy should convey the value proposition and call to action immediately.
Use compelling calls to action (CTAs), like "Chat with us now for exclusive discounts!" or "Get your questions answered swiftly!" To get more people to interact with your advertisement, ensure your messaging is clear and succinct.
Consider the advantages customers will experience by contacting you, and emphasize those advantages in the ad language.
2. Use attention-grabbing visuals
When it comes to drawing attention in marketing, visual content can do wonders. Adding visuals to your web content has such a strong effect that, after 3 days, individuals' recollection of the content increases from 10% (when it is just text) to 65% when combined with an impactful image.
Use top-notch images to capture the essence of your business and appeal to your target market.
Suppose a restaurant displays mouthwatering photos of its best-selling dishes, while a cosmetic business might utilize lively images of its merchandise in authentic settings.
Make sure the images aren't overly cluttered. They should work well with the ad language and successfully communicate the idea. Remember that the objective is to keep users interested while they browse their feeds.
3. Target the right audience
A key component of successful advertising is audience targeting.
Utilize the targeting tools on social media sites like Facebook and Instagram to identify your target audience by their demographics and habits.
This level of detail guarantees that users who are most likely to be interested in your product or service will see your Click-to-WhatsApp ads.
4. Provide value and incentives
Offer something of value to entice users to click on your ad. This could be in the form of:
- Discounts
- Exclusive access
- A free consultation
- Helpful resources
For instance, a travel agency might advertise, “Chat with us to receive a 10% discount on your next holiday booking!”
Providing clear incentives encourages users to take action and makes the conversation more meaningful once they initiate contact over WhatsApp.
5. Assure quick response time
It's necessary to reply right away after users click on the WhatsApp advertisement and start a chat. A prompt response improves the customer experience and demonstrates that your company respects their time.
Consider creating automatic responses acknowledging their query and offering crucial information or predicted wait times if you cannot handle real-time responses.
For instance, an automatic answer might say, "Thanks for getting in touch! You can find information about our services here, or we'll respond to you in an hour."
Check out the Gallabox WhatsApp chatbot builder , which automates responses with predefined templates and media. It helps serve customers 24/7 with meaningful interactions.
Optimizing your Click-to-WhatsApp ads for conversion
Optimizing your Click-to-WhatsApp ads for conversion requires a multifaceted approach that enhances UX. Here are the top strategies to consider for high-end conversion:
1. Leverage high-reach platforms
To improve ad performance, make thoughtful platform selections that facilitate high visibility and reach. Consider using platforms like Facebook and Instagram, where video content can showcase your offerings engagingly.
Tailor your Click-to-WhatsApp ads to suit the platform's audience. For instance, create catchy videos on Instagram that prompt users to take action. This broadens your audience and taps into the consumer behavior specific to each platform.
2. Incorporate user-generated content
Statista reported that 34% of American adults depended on customer reviews to learn about products.
Employ UGC in your Click-to-WhatsApp ads to boost credibility and trust. Businesses must showcase testimonials or reviews that satisfied customers share in their WhatsApp ads.
This strategy provides social proof to increase the likelihood of new customers interacting with your brand.
3. Track key metrics
Use WhatsApp ads manager to track key metrics for Click-to-WhatsApp ads, including:
- Click-through rate (CTR)
- Conversion rate
- Engagement rate (messages sent)
- Response time
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
Analyzing these metrics will help you assess campaign performance and improve your marketing strategies.
How businesses have benefited from click-to-WhatsApp ads
Here are a few interesting case studies that exemplify the use of Click-to-WhatsApp ads across several industries:
Case Study 1: Hugg
Hugg Beverages partnered with Gallabox to streamline ad management and boost lead conversions.
Gallabox's WhatsApp chatbot helped Hugg automate customer responses and increase lead qualification. Using advanced algorithms to link Google Sheets and WooCommerce, Gallabox categorized specific messages and delivery times for target customers.
This partnership resulted in a holistic growth, including:
- 37% improvement in click-to-WhatsApp ad conversion rates
- 30% increase in conversion rates for first-time customers
- 20% growth in the number of orders after using the Gallabox flows
Case Study 2: Magic Needles
The knitting and crochet hobby store conducted a campaign of video ads that clicked to WhatsApp, in addition to its regular Facebook and Instagram ads, which are optimized for online sales.
The Magic Needles team discovered that running WhatsApp-clicking advertisements and their regular campaign contributed to raising online sales at a reduced cost after completing the Meta A/B test.
The following outcomes were observed:
- Contrary to regular ads alone, a combined campaign with ads that click to WhatsApp and regular ads increased sales by 50%.
- Compared to regular advertisements, an integrated campaign of ads that clicks on WhatsApp and regular ads has a 33% lower cost per transaction.
Case Study 3: Good News Maternity Wear
The maternity clothing company experimented with several designs and placements of WhatsApp-clicking advertisements on Facebook and Instagram to raise brand recognition and attract more potential customers.
Good News Maternity Wear used an A/B test to identify the optimal ad type and placement combination. The following outcomes were shown by data collected from Meta Ads Manager:
- 77,167 individuals were reached by Instagram photo ads that led to WhatsApp clicks
- 517 messages with click-through Instagram photo ads to WhatsApp were received
- Instagram photo ads that are linked to WhatsApp cost $0.04 per message
Case Study 4: Moni Hk Jewellery
The Moni HK Jewellery team intended to explore whether employing advertising that clicks WhatsApp may increase buyer interest because it's an established messaging application in Hong Kong.
The conversion lift study's findings demonstrated that advertisements that directed users to WhatsApp effectively promoted user interaction.
- Return on ad expenditure for "add-to-cart" conversions with ads that Click-to-WhatsApp increased by 87%
- 70% more "add-to-cart" conversions when ads are clicked to open WhatsApp
- ROI for "initiate checkout" conversions with ads that click to WhatsApp increased by 8%
Troubleshooting common issues with Click-to-WhatsApp ads
Click-to-WhatsApp ads, like any other marketing tool, can face challenges. Here are some of the most common issues businesses face with Click-to-WhatsApp ads and tips for troubleshooting them effectively:
1. Unable to receive messages
One of the most pressing issues advertisers face is not receiving messages after customers click the ad. This may stem from a few causes:
- Ad setup mistakes: Ensure the advertisement is accurately associated with your WhatsApp number. Inaccuracies in the phone number entry could result in missed messages.
- Status of the account: Any restrictions or issues with the account can prevent messages from being received.
Solution: Verify that the phone number is linked and the WhatsApp Business account is active. Then, test the ad yourself to confirm that it functions as expected.
2. Poor ad performance
Low engagement or conversion rates from Click-to-WhatsApp ads raise questions regarding their efficacy.
- Target audience misalignment: If the audience targeting is not aligned with your product or service, it could lead to irrelevant clicks.
- Ad content issues: The messaging or call-to-action may not resonate with potential customers.
Solution: Examine your demographic settings and target your audience more precisely. Additionally, test out various ad descriptions and images to see what works best.
3. Delayed responses
Customers may initiate conversations through Click-to-WhatsApp, but delays in response can lead to frustration and loss of potential sales.
Solution: Set business hours within your WhatsApp settings to manage expectations. Consider utilizing automated messages for FAQs.
4. Limited reach
Limited visibility can be a barrier if the ad is not shown to a sufficient number of users:
- Budget constraints: A limited daily budget may reduce the ad's reach and visibility
- Ad format selection: Selecting the improper ad format can affect algorithmic prioritization
Solution: Examine the budget allotted for clicks and consider increasing it if required. Try out various ad formats to see which one gets the most interaction.
Drive ROAS with effective Click-to-WhatsApp ads!
All leads that arrive at a landing page cannot be captured and compiled. There are high chances of a minor leak that leaves you without a database and lowers the return on investment of your customer acquisition advertising.
Furthermore, an incomplete database with just names and phone numbers is pointless. It doesn't provide you with any information about buying habits that you can use to target customers more effectively.
On the other hand, Click-to-WhatsApp ads prompt a potential customer to contact you via WhatsApp Business, where you can seamlessly collect data like contact details and name.
Additionally, you can also gather their preferences by implementing AI-powered Whatsapp chatbot with WhatsApp Business. This information is essential for successfully retargeting the prospect through WhatsApp messaging.
Maximize the functionality of your Click-to-WhatsApp ads Solution with Gallabox. We provide a robust combination of Click-to-WhatsApp ads and WhatsApp Business API to achieve the following results:
- Re-target leads promptly to increase CLV
- Lower drop-off rates by showcasing product catalog via WhatsApp
- Present your goods and services in the most appealing way
- Enable payment links within WhatsApp for hassle-free transactions
- Use chatbots to support customers throughout their buyer journey
Start a free trial right away to discover the efficacy of our Click-to-WhatsApp ad offerings and more!
FAQs about Click to WhatsApp Ads
1. How much does it cost to run Click-to-WhatsApp ads?
Click-to-WhatsApp ads are free for the first 72 hours after a customer chats with a business. These interactions are regarded as "free entry-point conversations"
2. How do I track performance for Click-to-WhatsApp ads?
Use Facebook Ads Manager to monitor Click-to-WhatsApp ads performance. Keep an eye on important indicators like click-through rate (CTR).
Businesses can also configure UTM parameters for improved tracking via Google Analytics. Additionally, use WhatsApp's commercial capabilities to examine consumer interactions as well.
3. What should I do if my Click-to-WhatsApp ad isn’t performing well?
Check your targeting options if your Click-to-WhatsApp ad isn't working correctly. Examine the data from your advertisement to find trends and then think about modifying your budget or ad schedule.
