Long-term meaningful relationships are the heartbeat of a business. No matter what scale or sector your business falls under, customer relationship is going to be your strongest source of revenue. Since the customer is queen, engaging with customers and making them feel valued will boost your business to new heights.

And in this digital age, there is no better way to engage with customers than the most popular messaging channel, WhatsApp. Integrating WhatsApp API into your business page will let you freely engage with customers. Add in the fact that most of your potential customers are inclined to use the mobile, you can see how valuable WhatsApp can be for your business. If you are still not convinced, let’s look at some of the reasons why WhatsApp is a must for your business.

  1. Forge Meaningful Connections

Businesses can have a tough time cementing their relationships with their customers. Building trust through social media platforms can be a tough ask for a relatively new business. Customers might not try a new business as they will feel that it might not be a trusted business. Since WhatsApp verifies all business profiles, and customers are more inclined to trust a verified business. It should also be noted that it is much easier to build meaningful connections with customers through WhatsApp as its interface primarily offers a closed one-on-one interaction that is focused on the customer.

  1. Engage Globally

Simply put, WhatsApp is the most popular messaging app in the whole world. So, integrating it in your business page will ensure that you can easily connect to customers across the world. The addition of a global engagement platform can be a game-changer for small and medium businesses.  There is also the fact that mobile-friendly users, who make up most of your customer-base, are more inclined to use WhatsApp over other messaging apps. The ability to connect to a global customer-base instantly makes it an indispensable tool for your business.

  1. Fast & Familiar

‘To Err is Human – To Delay is Deadly!’ When it comes to customer relations, a delay in interaction can be detrimental to your business. Integrating a new messaging API into your business can become a time-consuming process. Either the integration might be complicated or you might have to devote more time to training. With both of these factors, you run the risk of delays. That’s where WhatsApp shines as it is easy to integrate and operate. As a leader of messaging in more than 180 countries, WhatsApp will also be a familiar option for both your employees and customers. So, you can communicate faster and safer with WhatsApp.

  1. Market Effectively

We all know that e-mail marketing is a myth and SMS marketing near obsolete. Your remarketing efforts via e-mail and SMS messages are destined to yield low results. One of the simplest reasons is that both the media have low customer interactions. There is also the fact that you don’t know if the customers read the messages. Integrating WhatsApp can help you streamline your remarketing efforts. In addition to boosting customer interaction, WhatsApp can help you identify uninterested customers easily. Make remarketing a breeze with the help of WhatsApp.

  1. Creative Communications

Most text-based messaging apps are excellent for communication, but what if your customer wants to see your product remotely? In addition to texts, you can send photos, videos, and documents through WhatsApp, which makes it an indispensable communications tool for your business. WhatsApp will let you send pictures and let them choose; communicate your quotes; send receipts as documents, or simply wish them through a video.  Simply put, WhatsApp lets you keep in touch with the customers throughout their journey.

  1. Reach different Generations

We can see that the number of WhatsApp users are increasing on a yearly basis. With that growth, WhatsApp has become the preferred platform of communication for a growing number of people. This includes people in all age groups. So, it is also a valuable tool in reaching out to all generations of consumers. Since people using the app are not just teenagers, you can freely communicate to potential customers across different generations in their preferred mode of communication. This is a great advantage for small and medium sized businesses that are looking to expand their reach.

There we go, we have compiled the top six reasons that your business needs to integrate WhatsApp. You can see how the messaging app provides bountiful bonuses for your business. You can also take solace in the fact that a growing number of reputed businesses have started using WhatsApp to communicate with their customers. So, trust us when we say WhatsApp is a must for your business.