With over 3 billion users worldwide, WhatsApp is where your customers already are. When you're running a skincare clinic or selling skincare, haircare, or cosmetic products, customers need instant support and personalized recommendations to trust your brand. Your customers want to feel heard, supported, and confident in what they’re buying.
With WhatsApp for Beauty Business, you can give them that experience through quick chats, personalised recommendations, and real-time updates, all in a space they already use and trust.
If you’re using WhatsApp Business or the WhatsApp Business API, you get access to a bunch of features that help you stay organised and keep your customers engaged:
And here’s why it works so well:
Also read: WhatsApp Business features every brand should use in 2025
WhatsApp helps you connect with customers at every stage of their beauty shopping journey:
You can't sell if people don’t know what you offer. WhatsApp for Beauty Business helps you introduce your products in a way that feels personal and engaging. You can share product stories, benefits, and visuals using text, images, videos, and PDFs to get their attention.
Once someone shows interest, they’ll have questions about ingredients, usage, results, or even skin type suitability. With chatbots or live agents, you can instantly address their questions. With smart automations, you can guide them to the right products and help them feel confident about buying.
Customers want a quick and seamless checkout process, where they do not need to switch between platforms. With WhatsApp, you can:
This makes checkout smooth and super convenient.
The beauty shopping experience continues even after the checkout. WhatsApp helps you:
Let’s have a look at how beauty brands have used WhatsApp to ensure a seamless customer service and marketing effort:
Benefit Cosmetics is a beauty brand, famous for its brow services and high-quality makeup.
To reduce call volumes to their stores, Benefit looked for a smarter way to manage bookings and engage customers. That’s where WhatsApp Business Platform stepped in.
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Dermalogica brought the in-store skincare consultation experience right into the phone.
They leverage WhatsApp Business to create real-time skincare consultations via WhatsApp.
Customers can send a text, photo, or even a voice note, and get advice from a trained cosmetician directly on WhatsApp.
Compared to their email campaigns, Dermalogica saw:
Nivea, Mexico, is a cosmetics and skincare brand known for products like moisturizers, cleansers, sunscreens, and lip care. The target was to boost engagement, attract new customers, and offer individualized skincare advice.
Whether you're selling skincare, makeup, or haircare, WhatsApp is a powerful tool that can help your beauty brand connect better, sell more, and build loyal communities. Here's why:
As a beauty brand, you're likely catering to a wide range of consumers, different ages, genders, budgets, and lifestyles. But no matter who your ideal customer is, one thing is certain: they’re all on WhatsApp.
For example, if you are a makeup artist, you can share your cataloges with a large audience, or you can create broadcast lists to share personalized promos and offers for different audience segments.
Your clients already spend around 18 hours every month on WhatsApp, imagine nudging them with a mid-week serum tutorial when they're scrolling. That means your brand has multiple opportunities to pop up right when they are most engaged.
WhatsApp messages see up to 98% open rates and click-through rates of 45-60%. With automated reminders for facials or consultation appointments, engaging campaigns like flash sales on bestselling serums, birthday discounts, and more, and hosting games like beauty quizzes followed by personalized beauty tips or product recommendations, you can get your audience to notice your brand.
WhatsApp feels like a personal chat, not a one-sided promotion. That’s why customers are more likely to respond to your messages, ask questions, and have meaningful marketing conversations. This helps you understand their beauty needs better and offer the right solutions. You can help your clients choose the best foundation shade or provide them with tips on how to use your skincare or haircare products.
With WhatsApp, you can sell directly within the app. You can create product catalogs with all your products categorized based on skin or hair type, specific concerns, and more. Additionally, you can add checkout buttons, share payment links, and even collect payments, all without your customer leaving the chat.
On WhatsApp, you can send images, videos, audio notes, PDFs, and more. Whether it’s a how-to video for using a face serum or before-and-after shots of a product, you can share content that actually drives action.
Whether you’re just starting or looking to improve customer experience, here are the strategies to use WhatsApp at every stage of the buyer journey.
Persuade your customers to try your products by sending them a friendly WhatsApp message offering a discount on their first order. For example, you could say, “Hey! Here’s a 15% discount coupon just for your first lipstick purchase,” or offer a free mini lip gloss with their first order.
Share the news if your products have been featured by influencers, magazines, or celebrities. For example, you might say, “Did you know our hair growth serum was recently featured in Vogue?” It builds credibility and makes your brand feel aspirational.
Create excitement with flash sales on bestselling serums, festive discounts, or this or that quizzes that lead to personalized tips and offers. For example, run a “this or that makeup” quiz to ask for makeup preferences and follow up with product links.
Combine chatbots and human support to answer product questions in real time. Help customers pick the right face wash, shade, or routine, like a virtual beauty advisor.
Send lookbooks, video tutorials, or how-to guides directly on WhatsApp to inspire and educate your customers. 72% of consumers want to learn about a product through a video. You can share:
If a product is out of stock or about to launch, allow pre-orders through WhatsApp. You can ask customers to reserve limited edition makeup kits before the actual launch to create a buzz. Announce pre-orders 1–2 weeks before launch to build anticipation.
Send a confirmation message right after a purchase that includes the payment status, estimated delivery, and customer support links. Automate confirmations WhatsApp API, so your customers receive instant updates.
Send gentle reminders when someone leaves something in their cart. Add a touch of personality, offer help, or even throw in a small discount. Trigger reminders 24 hours after cart abandonment. For example, “Hey! You left your serum waiting—can we help you decide?”
If an item your customers wanted was sold out, let them know when it’s back. This will make customers feel valued and encourage quick action. For example, “Hey! Great news! Your favorite foundation is back. Use code BACK10 for 10% off—limited time only!”
Use WhatsApp to recommend beauty products based on what a customer has browsed or purchased before. For example, after a client buys a moisturizer, suggest a complementary serum via WhatsApp. Personalized messages show you care, and often lead to more sales. 76% of customers are more likely to purchase from a brand that offers personalized recommendations.
Everyone loves freebies. WhatsApp for Beauty Business is a great way to promote beauty contests or giveaways. For example, offer free samples for the best user-submitted skincare tip, so customers can try your beauty cosmetics. If they love the product, they might repurchase or even share it with their friends on their social media.
Send a quick quiz to help customers find the right product, such as a skincare routine match or foundation shade finder. It’s fun and interactive and leads to better conversions.
Give your VIP WhatsApp group early access to new skincare, haircare, or cosmetic collections, exclusive deals, or behind-the-scenes content. Send exclusive perks quarterly or around major launches. Let loyal customers feel like insiders.
Let customers know they’ve earned reward points or benefits to retarget them. Send reminders to redeem those points or use their member-only discounts. For example, you could say, “Glow up time! You’ve earned 500 points—redeem them today for 20% off your next skincare or makeup purchase!”
Also read: 5 ways to engage your customers on WhatsApp Business
With the right strategy, WhatsApp for beauty salons helps brands increase engagement, improve conversions, and build lasting customer relationships.
Let’s take a closer look at how some brands are using WhatsApp marketing smartly:
Man Matters is a wellness platform for men that offers products for hair, weight, skincare, sexual health, sleep, and more, along with expert consultations.
They use guided selling both on their website and WhatsApp. On WhatsApp, they focus on helping goal-oriented customers find exactly what they need.
Here’s how they do it:
Bombay Shaving Company, known for its premium grooming products, has a smart strategy to recover abandoned carts using WhatsApp.
Here’s what makes it unique:
WOW Skin Science offers holistic beauty products across hair, skin, and body care categories.
Their strength lies in their CSAT (Customer Satisfaction) campaign on WhatsApp, which includes:
Many beauty brands have started exploring WhatsApp as a marketing and customer support tool. Let’s look at some examples:
Arata offers eco-friendly, toxin-free body care products. While the brand is active on WhatsApp, a few missed opportunities prevent it from delivering a standout customer experience.
Sanfe is a brand focused on body care. They’ve made good strides in WhatsApp marketing, but some areas need refining.
As shoppers move online, beauty brands must focus on creating seamless experiences across social media platforms and websites. Customers often watch video reviews and tutorials on social media before buying serums, makeup, or shampoo.
With 74% of customers turning to social media to decide what to buy, and 83% completing half of their beauty shopping online, social media offers a powerful way to get noticed, build trust, and connect with your customers directly.
AI-powered chatbots, personalized product suggestions based on skin or hair concerns or makeup preference, video skincare and haircare consultations, offers, and real-time support will dominate WhatsApp marketing for the beauty industry. Beauty customers want connection, convenience, and care, all in one place.
Brands that invest in smart digital tools and two-way conversations will not only notice an increase in sales but also build lasting relationships.
WhatsApp for Beauty Business is not just about selling, it’s about building stronger relationships, offering value, and creating beauty experiences that feel personal and meaningful.
Gallabox helps beauty brands do exactly that with powerful, easy-to-use tools. It's a no-code chatbot builder that lets you create personalized skincare or makeup consultations in minutes.
With seamless integration to your CRM and e-commerce tools, you can manage customer queries, track orders, and send promotions. The shared team inbox software ensures your beauty advisors never miss a chat, while WhatsApp automation helps you turn leads into buyers and shoppers into loyal customers.
Let your beauty products get noticed. Sign up for WhatsApp Business with Gallabox now and start driving more sales and boosting branding efforts.
While WhatsApp offers end-to-end encryption, businesses must use WhatsApp Business API responsibly. They should avoid sharing sensitive data, ensure client consent, and comply with data protection regulations like GDPR.
Yes, WhatsApp can be integrated with booking and scheduling systems with the help of platforms like Gallabox. This integration helps salons automate appointment confirmations, reminders, and customer service, streamlining the client experience while saving time for staff.
Yes, WhatsApp is a great tool for sending automated appointment reminders and personalized follow-ups. It helps reduce no-shows, keeps clients engaged, and adds a personal touch to customer service.
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Social media is driving real revenue
Despite the rising costs, social media remains a powerful revenue channel. That said, ad budgets are also rising. From the total ad spend in the beauty industry, digital advertising makes up around 34.1%.
This makes it crucial for D2C beauty brands to have a smart, well-planned social media marketing strategy not just to survive but also to scale profitably.