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In 2022, WhatsApp has become a critical factor in determining a company’s sales & marketing efficiency. As one of the leading digital communication platforms today, WhatsApp Business is being used by many companies across the globe. While there are several guides that touch on WhatsApp communication strategies, there is very little guidance on how to use WhatsApp Business to boost a company’s sales. That’s why we created this article to provide valuable tips that could help both new & old company owners.
Why choose WhatsApp Business for sales
Before we start with the tips, let’s look at why WhatsApp is a natural choice for companies that are looking to boost their sales. With over 2 billion users currently active on WhatsApp, the platform competes with modern sales-oriented channels like Google, Facebook, etc. In addition, WhatsApp allows companies to have personalized communication with each and every client. This makes it a much more effective platform than its contemporaries. All of these are accentuated by the fact that WhatsApp Business has a host of features like broadcasting, shared inbox, automation, etc., that allows companies to market their products & services in a much more engaging manner. This is why businesses that have adopted it as their sales channel have been raving about the power of it.
You can watch this video for a in depth guide to increase your sales via WhatsApp Business with Gallabox.
13 Tips to Boost Sales with WhatsApp Business
WhatsApp Business, like any other platform, can yield the best results only when it is used efficiently. The following tips & tricks will help your company boost sales with WhatsApp Business:
Use official WhatsApp number with WhatsApp Business API
Any experienced businessman would know that business revenue is built on trust & transparency. So it only makes sense to have an official, verified WhatsApp number for your company. This adds a green verified tick to your WhatsApp profile and builds trust with your clients instantly.
- Use WhatsApp Web
Since WhatsApp Business allows you to use four devices, you need to consider using WhatsApp's desktop application, WhatsApp Web. Since many small and medium companies prefer managing their business processes using a desktop or laptop, it might not be efficient to switch between using WhatsApp on the phone and other tools on the desktop. WhatsApp Business Web can also be accessed from any device running a web browser like Google Chrome or Mozilla Firefox.
Suggested read: All you need to know about WhatsApp Business API
Add customers to broadcast list
Sending bulk messages to customers and clients is one of the most effective ways to market your product instantly and boost sales. WhatsApp broadcast lists allow businesses to add thousands of customers who can be notified instantly about any business update, announcement, news, product launches, sales, etc. By using a broadcast list you can avoid the tedious & irritating process of sending a message to each and every client individually.
Send interesting content
WhatsApp is a platform that allows you to personally connect with each customer. As a company owner, you should not waste this valuable opportunity to educate your clients and engage them with useful content. This allows you to build meaningful connections with customers and turn them into valuable leads. By keeping your content unique & interesting, you will be able to boost sales and generate new leads in no time.
Automate your replies
In a time where customers expect instant resolutions, failing to use WhatsApp automation can end up hurting your sales. With just a few taps, you can set up automated replies in WhatsApp so that your team can instantly answer any customer queries on the go. This allows your clients to feel important and valued.
Establish your product visibility
Make your product more visible by using features like WhatsApp catalog. Showcasing your product image, price & other details through catalogs to the right customers can help boost your sales immensely. This also helps your clients understand your products better and makes them feel more valued.
Use the power of Facebook ads
While WhatsApp alone can significantly increase product exposure & sales, combining the platform with Facebook ads can significantly amplify your sales. If you already have a significant amount of followers on Facebook, you should consider leveraging this network through Facebook click-to-chat campaigns.
Earn customers loyalty
To enhance your business profits, it's important to build loyalty among your customers. You can create periodical events, offers & deals through WhatsApp Business to further strengthen your company's loyalty. When these customers feel appreciated, they will turn into repeat customers.
Share link to your shop
WhatsApp allows companies to create online shops with existing product catalogs. The links to these shops can be directly sent to customers either through personal chats, groups or broadcast messages. You can also showcase these links on your brand websites & offline stores to boost visibility & sales.
Use Links & QR Codes
If you own a brick-and-mortar store, you can direct traffic to your online store with the help of WhatsApp links & WhatsApp QR codes. Since most offline stores can be busy, sending customers directly to your WhatsApp profile will create a much more welcoming environment that can result in a sale. Furthermore, you can also use this opportunity to send customers a virtual map of the nearest outlet where they can pick the product they want to purchase.
Use custom automated lists
Many companies fail to see the benefit of post-sales assistance. There's no better time to collect customer opinions than right after a sale. WhatsApp is the perfect medium because it allows you to create customized automated lists that can be used to collect important information that can help create an actionable strategy to increase sales.
Constantly analyze & innovate
Much like all marketing & sales campaigns, WhatsApp Business strategies also need to be constantly analyzed based on the most recent set of customer data. Many WhatsApp Business Partners like Gallabox enable businesses to collect a wide range of data about their customers and help them build a 360-degree view of their clients. This allows you to keep a closer watch on their needs, interests, behavior & preferences to identify new sales opportunities.
Schedule your process
Creating a comprehensive schedule for all your sales & marketing communication is critical to delivering the best results. This not only helps you schedule important tasks such as launching new products or updating your pricing strategy, but it also makes it easier for you to manage communications & track your goals and results. Organizing your customer lists & scheduling messages can help eliminate last-minute mistakes and missed updates.
Focus on re-engagement
It is well-known that remarketing products & services to existing customers can boost your sales significantly. You can create custom WhatsApp broadcast lists with first-time customers and notify them about similar products. Alternatively, you can add people who've abandoned their carts and send custom offers to them. The possibilities are endless.
Things to avoid when selling on WhatsApp
In addition to the tips mentioned above, companies should also be aware of the following points and avoid them.
Don’t try to sell all the time
While WhatsApp allows companies to share notifications and information about deals/offers, it doesn’t allow them to openly share marketing communications & newsletters. Therefore, it’s important to make sure that not all of your communications are sales-focused. This can also irritate the customers and make them block your company’s profile completely.
Avoid sending (too many) bulk messages
There’s no doubt that WhatsApp broadcasts can provide immense benefits for your company. However, it is important to do it in moderation. Sending unnecessary bulk messages can reduce your brand's authenticity and lead to customer loss. Use this strategy properly to avoid losing customers.
Suggested read: How to send WhatsApp Broadcast: A guide for 2022
Avoid generic greetings
While creating your automatic greeting messages, it is important to ensure that the messages are engaging and intuitive in nature. Only when customers connect personally with your greeting messages will you gain their trust. Avoid using generic messages or common phrases, especially in automatic greetings & broadcast lists to ensure a warm & personal touch.
Don’t forget to get feedback.
Customer feedback is the lifeline of any business. You can collect it through several methods, such as direct questions in chats and through surveys. However, you should make sure that you are actually listening to what your customers are saying. The trick is to create a culture where feedback is seen as an opportunity to improve your services and products.
Don’t be rude or inappropriate
While this might seem obvious, it’s something that deserves a second mention. WhatsApp’s commerce & business policies are strict. So, it is important to make sure that none of your brand messaging violates the platform’s policies. Violations can result in temporary and permanent bans from WhatsApp, which could be a major detriment to your business revenue.
Get started with Whatsapp marketing and sales through Gallabox!
We’ve clearly outlined some of the major tips for boosting your sales through WhatsApp. You can also get guided assistance from the experienced team at Gallabox, a major WhatsApp Business Partner in India. Gallabox’s WhatsApp Business Solution offers native integrations with platforms like Zoho, Shopify and Woocommerce. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and E-commerce. So, don’t hesitate to sign up now!
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