In today’s digital world, communicating with a customer plays an important part in your business’s growth. WhatsApp is fast becoming the most preferred business communication medium in recent years, it is therefore important that businesses leverage the opportunity provided by this channel to deliver messages that communicate value and interest in your products and services. To ensure that customers are interested and eager to take your business communications to the next level, it is important to know how to build a connection with customers via messages.

Why Having a WhatsApp Business Greeting Strategy is Important

Good customer rapport is key to business growth, when messaging a customer it is important to establish a brand voice, which is friendly and non-intrusive. A business greeting message should be one of the first interactions you make with your customers to ensure that you get their attention. By doing so, you are putting yourself in a favorable position with your overall customer relationship strategy.

How to write effective welcome messages on WhatsApp Business

By creating comprehensive welcome messages, you should make your customers feel that you care about them and their experience with you. The following five points will show how your business can create a welcoming and engaging WhatsApp greeting strategy.

Give adequate information

When we say greeting messages, we don’t mean something like a simple ‘Good Morning’ or ‘Welcome’ message. While a simple greeting message might look good, it doesn’t serve any purpose. It is, therefore, important to add adequate information to make sure that customers get value from your greeting messages. This will ensure that your customers look forward to your message. When your customers understand the importance of that information, it helps them decide whether or not to respond.

Use direct headlines

When creating a greeting message, it is imperative to use a direct headline. It is the headline that can make or break your WhatsApp business greeting. It is important to include important information in the headline to help your customers know what they can expect from you. You can even create a great sense of anticipation by writing intriguing eye-catching headlines.  Here are a few examples:

Reminder: Looks like you left something behind…

There are still items left in your cart!

Need help making a decision?

You have great taste! Get the items in your cart before they sell out!

Personalised messages

In today’s competitive business environment, personalisation provides an edge. Your greeting message must be personalised to make sure that your customers feel valued. After all, in the digital world, every customer is important. This also lets your customers know that you want to have a two-way relationship with them. This creates a more positive feeling when they receive your WhatsApp greeting messages.

Speak their language (multi-lingual)

Going local can have many benefits. It helps increase your customer’s affinity. So, when you create a local language greeting message, it can be a huge advantage for you and your business. Your greetings should not only be in English but also in the local language. This will help you get the attention of non-English speakers in India. Moreover, WhatsApp business greeting messages that are in different languages can attract a wider audience.

Industry-specific creative content

As an extension of the personalisation point, you should also look to engage your customers with creative content. Using engaging images, emojis and videos as greeting messages can make your business stand out of the crowd. By creating meaningful and fun welcome messages for WhatsApp Business, you can get high customer engagement. The main goal is to make your customers use your WhatsApp business greetings and help promote your brand. Here are a few examples:

Fashion: [Customer Name], Get summer ready with the items in your cart! 👒🕶️

Fitness: [Customer Name], burn calories this new year! Enjoy 15% off only today! 🏋🏼‍♀️🥊

Food: [Customer Name],Throwing a NYE party? We have you covered! 🍔🍟🍕

Beauty: [Product Name] is perfect for the summer! ☀️☀️

High Converting Greeting Messages for WhatsApp Business

Here are 13 WhatsApp Business Greeting Messages that Convert

Now that we’ve seen some tips on creating a welcoming messages, let’s look at some of the popular examples of WhatsApp Business greeting messages:

Touching base for the first time

This is one of the main reasons why many brands use welcome messages. Let’s see some examples of how you could greet new customers:

Hi! Welcome to [your business]. We will get back to you as soon as possible. Meanwhile, you can check out our vast portfolio of [products/services]’

‘Thank you for your interest in our business. We will get back to you on your request shortly!’

Holiday season  greeting messages

Customers would often require immediate assistance, which might not be possible during national or religious holidays when your business might work in a limited capacity. So it is important to create a personalised greeting message for holidays.

‘Hi! [Your Business] would like to wish you a Happy Diwali. Due to the holiday season we are overwhelmed with orders! We will get back to you shortly.’

‘Hi [Customer Name]. Merry Christmas! Thanks for choosing our business, Santa's agents will get back to you within 2 hours.’

Opt-in greeting message

To ensure that you can engage with customers constantly, it is important to make them subscribe to your content. These opt-in welcome message templates will help you with just that.

‘Thanks for your interest in [Your Business], Reply YES if you are interested in receiving information about new products and discounts.’

`We noticed your interest in our [product name]! It is one of our best selling products, would you like to look at more such products? Reply YES if you are interested and NO if you’d like us to stop messaging you. We hate to spam :) ‘

New customer/Account update greeting

Personalized welcome messages for new customers will showcase that your business cares about them. This will greatly impact your brand loyalty.

‘Hi [Customer Name], we welcome you to the [Business Name] family! Feel free to contact our helpdesk if you have any queries.’

‘Hi [Customer Name]. Thanks for subscribing to our service. Please feel free to chat, mail or call us if you have any questions.’

Contest/Event greeting messages

As a business, you might be creating several promotional events. By creating customised greeting messages for each event, you increase your chances of turning interested users into customers.

‘Hi [Customer Name]! Thanks for signing up for our annual Easter Lucky Draw. We will be posting the results of the draw in two days. In the meantime, you can check out our latest products [link].’

‘Hi [Customer Name], thanks for showing interest in our Year-End Sale. We will be posting some of the best offers shortly!’

Referral greeting messages

Referral customers are one of the most important targets for businesses. Referrals will greatly benefit your brand and you should therefore make sure that you create messaging that can bring in new business for your brand.

‘Thanks for sharing your love for our business with your friends. We have credited your account with [amount] for your efforts! Happy shopping’

Out-of-office greeting messages

Most businesses inevitably close shop for a period of time during a year. If you are one of them, you can use these out-of-office greeting message examples to engage with your customers.

‘[Your Business] will be closed for the next two weeks for the summer break. We will get back to you at the earliest. Thank you for your patience.’

‘[Your Business] will be closed for the next two days. In case you need any assistance with your order during this time, you can email your enquiries to [Email Address]. Thank you.’

How to send personalized WhatsApp greeting messages

Now that you’ve seen some examples, you must’ve realised that personalisation is key to creating the best greeting message. One of the most critical steps to ensure personalisation is data collection. If you collect the right data, you can create customised WhatsApp greeting messages that make your customers feel valued.

Employing WhatsApp's chatbots is a simple and efficient manner to collect data. By creating custom-built WhatsApp chatbots that can be easily integrated into your business, you can get real-time customer information. Therefore, it is important to partner with a good data-driven WhatsApp business partner like that of Gallabox to help you improve your customer relationships.

Tackle customer conversations on WhatsApp with Gallabox

Gallabox is a reputed WhatsApp business partner with a team of experts who make sure that businesses can create customer-centric experiences. We help businesses with the delivery of their engaging WhatsApp messages through our collaborative tool that gives you a better chance to convert customer conversations into actions. We have helped several businesses create unique segments to bulk broadcast WhatsApp template messages and quick replies to achieve higher conversion rates.