In the current time, small businesses need to use all the available sales and
marketing avenues to ensure success in the market. One of the fastest growing
platforms that businesses can choose is WhatsApp. The messaging platform has
rolled out several features that can aid the e-commerce and retail capabilities
of its business users. Therefore, businesses need to look at WhatsApp as
something more than a messaging platform. By using the platform, retailers can
easily capture customer attention a
