WhatsApp Business has become a leading communication tool in the current business environment. With a host of businesses using WhatsApp Business for communication, there is no doubt that the application is highly efficient and functional for almost all businesses. However, there are times when you as a business owner might be wondering about WhatsApp Business alternatives that could enhance your communication with customers or employees. This article was written to satisfy that curiosity and help you know some of the WhatsApp Business alternatives.
WhatsApp Business was introduced WhatsApp with the aim of easing business communication between business owners and customers. The platform is free to use and it provides effective communication solutions in the form of rich media, voice/video calls, group chats, broadcast messages and other automation features for businesses. However, WhatsApp (much like all other communication applications) is not the be-all and end-all because each business has its own communication needs and limitation.
When a business looks at conversational strategies, they are provided with various options, including Facebook, Instagram, and other social media, including WhatsApp. So if your business looks to expand beyond its current domain, you would need to look beyond WhatsApp. Even though WhatsApp Business is preferred by many businesses, it is not the perfect communication platform and has its own set of limitations. Some of the major ones are:
Further read: What is the difference between template messages and session messages on WhatsApp Business?
While most businesses can reply within 24 hours, some niche businesses might need some additional time to verify details and ensure that the data submitted by customers is accurate before replying. So, the session messaging system might not suit all businesses.
These limitations show that it is sensible for businesses (especially ones in the growth phase) to look for alternatives and choose the best option that helps them succeed.
Suggested Read: Benefits of WhatsApp Business: A deep dive
Created by Rakuten, Viber for Business provides excellent messaging and advertising solutions for businesses from all spectrum. Viber Business Messages (a contemporary for WhatsApp) offers seamless communication support for businesses. It is particularly focused on helping businesses that are sending messages through a phone number to reach a huge volume of customers. Viber is considered as a worthy alternative for WhatsApp because offers most of the features and functionalities offered by WhatsApp like rich media communication, CRM integration, dedicated inbox and more.
Features:
Pricing: INR 7873.66/- per month minimum spend (per message fee).
Free Trial for first 1500 messages.
Although Facebook (now Meta) has bought WhatsApp, its existing Messenger application is still going strong in terms of B2B & B2C communications. The messenger is marketed as the best app for turning conversations into customer loyalty. In addition to helping businesses have personalized conversations with their customers, the application also enables them create an online store where they can showcase products/services. It also enables users to install add -ons from third parties for a smooth usage.
Features:
Pricing: Free-to-use. (Additional Cost for Facebook Messenger Ads).
Skype, the instant messaging application developed by Microsoft, has been one of the most reliable and most preferred applications for internal communications. In recent times, it has also helped businesses with customer communications. Since the application supports audio, video messages and text, it helps in generating a seamless, conversational-like experience between businesses and customers. integrated with the tools of microsoft office.
Features:
Pricing: Skype is Free-to-Use. Skype to Phone subscriptions start from INR 582.33/- per month.
Slack is a messaging program introduced by Slack Technologies, a Canadian software company and now owned by Salesforce. Slack was created to offer complete digital workplace solutions to businesses. Slack Connect, the business communication offering from Slack, helps businesses have secure conversations both internally (within teams) & externally (with clients & vendors). Slack can also be integrated with other software for its better utility by clients.
Features:
Pricing: Free plan available. Subscriptions start from INR 218/- per month.
Created by Google, Hangouts is a multi-platform communication tool that allows users to have real-time communication with others using text, images or videos. The tool also allows easy multi-platform conferencing solutions for small businesses. Furthermore, businesses can also create group chats with over 150 people and have video conferencing with upto 10 customers.
Note: Google is discontinuing Hangouts from November 2022 and migrating the user base to Google Chat, which is the newly launched version of the tool. It offers the same features and services as Hangouts.
Features:
Pricing: Free to use.
WeChat is a Chinese application developed by Tencent that offers instant messaging, social media and digital payment solutions. The app’s social networking support is its USP as it offers businesses the ability to connect with customers on a personal level and also market efficiently. The app also supports group chats with up to 500 people & provides cross-platform communication capabilities for businesses.
Features:
Telegram, touted as one of the most secure instant messaging applications, provides cross-platform freemium chat support for users across the world. In addition to regular chat solutions, Telegram is preferred by businesses because it provides highly encrypted video calling, VoIP & file sharing solutions. Furthermore, Telegram Groups & Channels allow businesses to connect with a group of customers.
Features:
Pricing: Free-to-use. Telegram Premium, an optional subscription service, unlocks additional exclusive features.
Signal is a multi-platform instant messaging service provider that allows users to conduct one-to-one or group chats. The platform allows users exchange text, audio, images & videos with each other. Signal provides state-of-the-art encryption support for its users, so businesses need not worry about phishing or other data security breaches. The app also provides audio calling, VoIP & video conferencing solutions.
Features:
Pricing: Free-to-use.
The seven WhatsApp alternatives mentioned above were carefully curated to help your business grow beyond the limitations of WhatsApp and achieve excellent commercial growth. However, we suggest that you look at your business’ existing WhatsApp strategy to ensure that it is being used to its fullest potential. While WhatsApp has several limitations, it is nevertheless one of the best communication platforms in the current era. Therefore, it is essential to make sure that it is used efficiently.
A WhatsApp Business Service Provider like Gallabox can help you get the most out of WhatsApp Business. Gallabox offers complete no-code workplace solutions with the help of WhatsApp API and therefore can help you with WhatsApp API integrations, chatbot solutions, shared inbox support, template messages and much more. Gallabox’s WhatsApp Business Solution offers native integrations with e-commerce platforms like Shopify, Zoho and Woocommerce. Explore alternatives like Interakt alternatives, Verloop alternatives and Wati alternatives to Gallabox. Check out our other integrations here. We also offer industry-specific WhatsApp chatbots customized to the needs of each market. Industries we currently support: Education, Travel, Banking and Finance, Real Estate and E-commerce. So, sign up here to see how you can enhance your WhatsApp Business strategies to the next level!
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